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    The Catalyst: How to Change Anyone's Mind
    The Catalyst: How to Change Anyone's Mind
    The Catalyst: How to Change Anyone's Mind
    Audiobook6 hours

    The Catalyst: How to Change Anyone's Mind

    Written by Jonah Berger and Fred Irby

    Narrated by Keith Nobbs

    4.5/5

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    About this audiobook

    “Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last

    From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

    Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

    This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

    The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

    This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
    LanguageEnglish
    PublisherSimon & Schuster Audio
    Release dateMar 10, 2020
    ISBN9781508299554
    Author

    Jonah Berger

    Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

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    Reviews for The Catalyst

    4.5/5

    275 ratings23 reviews

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    • 5/5
      Very good book. he give a lot of exemples who help you for your comprehension

      1 person found this helpful

    • 5/5
      Inspirador, muy claro, buen contenido y bien redactado, buena narración
    • 5/5
      Great book! Makes you understand the underlying reasons why change is difficult and gives lots of suggestions of how to encourage change.
    • 5/5
      Great one eye opening strategy that can be applied in every are
    • 5/5
      Very interesting book and quick to go through the audio version.

      Highlights some excellent examples I can use for all relationships and connections.
    • 5/5
      Amazing book. A lot of excellent examples. Very easy to understand.
    • 5/5
      Great insight on how to empathetically create a change.
    • 1/5
      Can’t hear properly the reader. All cut.
      Does-it happen often ?
    • 4/5
      I have a small business that helps me think about how not only to gain new customers but talk to people.

      I really want to read this again and totally consume all its lessons. If you talk to people, you need to read this book!
    • 5/5
      I love this book so much! Combines common sense with deep insights and real life examples to show us how to remove the roadblocks to change and influence others.
    • 5/5
      Surprisingly awesome! This book provides some examples of how to convince other people with evidence-based psychological techniques that are easy to follow and understand. Recommended to everyone!
    • 5/5
      Just finished 'The Catalyst' by Jonah Berger, and wow, what a game-changer! Berger's insights into driving change are both profound and practical. A must-read for anyone looking to influence others. ⭐⭐⭐⭐⭐
    • 5/5
      I learned how to stop pushing my ideas to others and instead have other alternatives to change people's minds. Interesting and relevant with examples both diverse and relatable.
    • 5/5
      One of the best audiobook. It really works. I highly recommend it to anyone.
    • 5/5
      Very enjoyable listen. There are several relatable anecdotes coupled with pertinent research.
    • 5/5
      This book was fantastic. The mixture of case studies and theory with stress storytelling overall kept me engaged.

      I love anything usually by Jonah Berger, but loved this one so much I even bought it for a couple friends.
    • 5/5
      Best book on marketing I have read thus far yes
    • 5/5
      The principals of communication and human behavior are laid out in an enjoyable format.
    • 4/5
      An unusual perspective, usually it’s about how to chose correctly and decide for you. This is about to understand how people change around you and what you can do if you want to convince or explain your point and make it work.
    • 1/5
      Every example is filled with liberal nonsense. Author doesn't have any practical applications, just a bunch of feelings related garbage.
    • 4/5
      Great book that captivates your attention, teaches you good techniques to change people's minds and discusses remarkable case studies. Although I felt that alot of the concepts have been known and discussed elsewhere.
    • 5/5
      Highly recommended for self improvement. I have learned tons of techniques
    • 5/5
      Loved this book so much! Wonderfully written, easy to listen to & intriguing insight. I already suggested it to several friends before I was even half way done and I will definitely continue to share. Highly recommend!