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Product To Retail

Product To Retail

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Product To Retail

64 pages
56 minutes
Feb 6, 2012


Somewhere someone everyday comes up with an idea for a new product, what they hoped to be the next big thing. The truth is most of us dismiss the idea and do nothing because they don't know what to do with it. An idea will always only be an idea if you don't do anything about it. It's not until you see your idea on store shelves later that you think, that was my idea, I should have done something.

Why do we not do anything about it? Because we don't know what to do, who to call or the fear that its going to cost too much money. An already established business professional would probably have the resources and entrepreneurship needed to take an idea to the next level, but what about the housewife or blue collar worker?

The everyday Joe or Jane who puts in the 9 to 5 in the rat race, who comes up with a great idea for a product, would they know how to even get started? You can still be as successful working from home pursuing your product idea without having a big corporate office if you have the right tools.

There are many companies out there that offer invention submission services who claim they can take your idea and submit it to industry, but is this really the best option? No! if you had the road map the step by step guide or manual that walked you through each phase yourself wouldn't that be a better option?

Your not alone, there are so many people with great ideas or inventions that just go to waste, simply because they are too intimidated to go it themselves. The good news is there is an answer, do it yourself!

You can take the idea to the next level yourself and learn the process of taking an idea from concept stage to big retail stores. Learn how to contact a factory to have a working prototype made and establish a manufacturing cycle. Setup distribution points from your factory to your distributor, establish sales, know the ins and outs of logistics such as importing and exporting. now and get this valuable step by step walk through on how to get your product to retail.

Only a selected few inventions or ideas ever make it to market for one reason or another, some don't have the working capital or where to find the startup funds, others simply don't know anyone in China or how to even contact a manufacturing factory.

The Product To Retail EBook has the answers.

You could spend thousands of dollars with invention submission organizations, just to have a portfolio made to submit to potential retail buyers and customers. There is no guarantee of any success and you have no control over the process. If only you had the tools to take on the endeavour yourself, well now you do.

Have an idea? Did you come up with the next great product? Get this entrepreneurs must have guide and get started now.

Feb 6, 2012

Tentang penulis

Kevin is a business consultant and a qualified coach, specializing in helping people just like you to transform and grow their business. He’s worked with a wide range of leaders over the last 20 years, including secretaries of state, chief executives, entrepreneurs, business owners and a wide range of senior executives. Following a career as a high-flying civil servant, he worked as a management consultant in KPMG and Capgemini. He reached the equivalent of partner as a member of PA Consulting’s Management Group before setting up his own consulting and coaching business, where he now specializes in business transformation and growth. He has lead national and global change programmes, corporate mergers, project turnarounds, cost reduction drives and nine figure investments in service transformation. He is what the Harvard Business Review calls a “triple strength” leader, having deep experience of driving change across public, private and not-for-profit organisations. His clients know the world is changing and that they need to adapt their services and products, perhaps even their whole organization, in order to survive. But they are also tired of surviving and want to thrive. They have big ambitions and want to implement them quickly. They may also feel that they lack sufficient clarity, resources, time, knowledge or a combination of all of these. They need someone to help them break through these challenges so that they can establish the business that they desire. Kevin loves helping people through these challenges and sees his job as enabling his clients to succeed and thrive. He offers a variety of coaching and training programs and also provides tailored business consulting services for larger organizations. You can find out more about his work at http://www.therealkevinrennie.com

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Product To Retail - Kevin Rennie

Product to Retail - For the Average Joe



For the Average Joe


Written by Kevin Rennie

Copyright Kevin Rennie 2012.All rights reserved.

This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to others. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return it and purchase your own copy. Thank you for respecting the hard work of this author.

Published at Smashwords, Inc.


ISBN 978-1-4658-6261-7










PART 1: Website and Email

PART 2: Business Etiquette

PART 3: The Plan


PART 1: The Idea


PART 1: The Holy Grail

PART 2: Logistics


PART 1: The Buyer

PART 2: Supply Chain

PART 3: Business Expenses


PART 1: Facebook

PART 2: Twitter






Product to Retail for the average Joe is the homemade entrepreneurs step by step how to get your product to retail guide. This eBook will teach all the fundamentals of taking a product idea from the concept or idea stage, to eventual retail placement in stores. You will learn all the essential basics of starting a small business including creating an email and building a website for your business. Become skilled managing sales, setting up distribution, understanding shipping logistics, and how to work with a factory in China. Once you have your product ready for retail you will need to promote it, we will cover social media marketing and other tips on advertising your product. If you don't have an idea or product, I will show you where you can source one that you can self brand.

I have personally built a business from a product concept I invented. I've listed my products with top retail stores worldwide and have realized the success of running my own business. Successfully I did this on my own with no partners, all from the comfort of my home office, you can too! With over ten years experience in product development, retail sales management, product sourcing, and marketing, I will teach you everything you need to know to take your product to market. Working directly with China manufacturers on prototype development taught me the ins and outs of establishing a flourishing relationship with manufacturers. Partnering with top retail chains has given me the expertise that I can now pass along to you, so that you can realize the same success.




Thank you for buying this e-book! Thanks to you I have a small business. I have a product this guide, and you are my customer. Creating a product for retail is no different; you source from a supplier or manufacturer your product, then set up distribution channels to retail. Provide the product to the retailer; the retailer provides it to the customer. (You and I) Everyone dreams of being their own boss, making their own hours, not having to do the nine to five grind everyday. With this program, I can guide help you to the retail promise land! But don't go quitting your day job just yet.

I can’t guarantee your product will make it to the store shelf, that’s up to you. I am here to help you get started, to provide the resources you need to prepare you for Running the retail gauntlet! Assuming you have a great product to introduce to the world, how can you sell to a retailer a product if you are just a small new company no one has ever heard of? Not to worry, it’s all about perception. You don’t have to have a big office and flashy company car to pull off the illusion that you are a big company. You might be running your business from a spare bedroom you converted into an office in the beginning, you’re not the only one and nobody needs to know.

However you do want potential customers, suppliers, and the business world to view you as a credible company that knows what they are doing. A business partner who has experience, who can deliver on time, ensure all the T's are crossed and I's dotted. If you portray yourself as a rookie inventor or the new kid on the block it might be hard to work with suppliers, buyers,

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