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    Why Personal Branding
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    Why Personal Branding
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    Why Personal Branding
    Ebook27 pages25 minutes

    Why Personal Branding

    By Katy Goshtasbi

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The personal branding revolution may be heating up now, but it started long ago when society was forced to stop and realize that the key to success was in owning our uniqueness and being outstanding.

    In this book, Goshtasbi excels in describing with a fast and easy approach: just what is personal branding, who needs it and why. With the use of client examples and comparisons of subtopics in the personal branding space, such as bragging versus self-promotion, Goshtasbi quickly and with expertise delivers the basics to get you started.

    LanguageEnglish
    PublisherKaty Goshtasbi
    Release dateMay 16, 2013
    Unavailable
    Why Personal Branding
    Author

    Katy Goshtasbi

    Katy Goshtasbi Throughout my career and life, I have been blessed with an eye for the creative process around building a successful personal brand. I finally stopped and listened to all the people who kept asking me for help in making their personal brand and business a success. Most of these people were lawyers trying to figure out how to stand out as attorneys in society. I was enlightened by the concept of following my natural talent. I wanted to help other businesses have an effective personal brand and thus, increase revenues, productivity, morale and sales. For fifteen years, I worked as an attorney in multiple areas of corporate America. For over eight years I practiced in Washington DC: the Securities & Exchange Commission, lobbying on Capitol Hill, and working in a law firm. I then moved to California working as in-house corporate counsel and then consulting via my own business. I hold undergraduate degrees in Finance, Accounting and Economics and a law degree. My clientele include numerous law firms , corporations, law schools, specialty institutions, retail corporations, CPA firms, engineering firms, financial services firms, dental professionals, medical professionals, as well as many smaller businesses.

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