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    Addictive Entrepreneurship
    Addictive Entrepreneurship
    Addictive Entrepreneurship
    Ebook119 pages1 hour

    Addictive Entrepreneurship

    By Allan Katz

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    About this ebook

    Discover the 13 critical success principles.
    The wisdom this book provides is a realistic “anti get rich quick” elixir that takes the reader on a realistic journey, exploring what it takes mentally, emotionally and spiritually to succeed as an entrepreneur today. It paints life’s business lessons with a broad stroke of humor, courage, persistence, creativity and honesty.

    LanguageEnglish
    PublisherAllan Katz
    Release dateMay 31, 2010
    ISBN9781452337210
    Addictive Entrepreneurship
    Author

    Allan Katz

    Allan J. Katz is a "Certified Professional Innovator TM with a keen insight into identifying business opportunities using strong creative intuition coupled with practical, common sense thinking. His unique blend of analytical idea generation and excellent ability to identify the needs and interests of others generates a powerful bond with clients, motivating them to access their personal talents in leading a more fulfilling, satisfying life.Allan consults with entrepreneurs, small businesses, franchise organizations, retailers and service organizations on how to leverage your most valuable assets to increase sales and profits. Allan teaches technologies and implementation strategies to accelerate ideas into workable solutions.A Certified Rainmaker for Hire TM, Allan's creative ideas and proven success strategies have generated millions of dollars for hundreds of companies nationwide.He is former President of the Direct Marketing Association of Memphis and has presented seminars, workshops, lectures and keynotes on loyalty marketing, problem solving, idea generation and persuasive communications.He served as an adjunct professor at the University of Memphis Continuing Education Program on such topics as The Basics Of Direct Marketing, How To Start A Mail Order Business, Marketing Your Small Business and Problem Solving.He is the author of five books on marketing. Marketing Made Easy for Retailers & Service Companies, Building Successful Client Relationships, The Do's and Don'ts of Direct Marketing Workbook, The Marketing Resource Guide for Frequent Buyer Programs and the Ultimate Marketing System for Dry Cleaners. His latest book is Addictive Entrepreneurship.

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      Book preview

      Addictive Entrepreneurship - Allan Katz

      What others are saying about

      Addictive Entrepreneurship

      This book is essential for anyone either in a recovery process or just looking to create more balance between work and their personal life. Allan is so forthright in describing his own journey and struggle with this matter that all readers will benefit from his experience, strength, and hope.

      ~ Michelle Rappaport M.A., L.P.S., N.C.C., C.S.A.T.

      Allan speaks with honesty, humor, and humility about his journey on the river of entrepreneurship. His candor is illuminating, his story compelling. This book is a deliciously addictive read for anyone who wants an insider’s peek in to the sometimes harrowing route to mastery.

      ~ JoAnna Brandi, Author, Building Customer Loyalty: 21 Essential Elements in Action

      Allan’s book is a must read for entrepreneurs, innovators, and creators. His writing dives deeply into the subtle, yet formidable obstacles facing anyone who is pursuing their passion, whether in commerce, art, or life. The truth of his experiences might make you uncomfortable, but with honesty and humor, Allan offers affirmative advice and insights on how to accomplish your dreams with authenticity, integrity, and grace.

      ~ Marilyn Schwader, Creativity Coach and Entrepreneur

      addictive entrepreneurship

      by

      Allan J. Katz

      SMASHWORDS EDITION

      This book is available in print at Barnes & Noble, Amazon and Davis Kidd Booksellers

      Copyright 2009 by Allan J. Katz

      All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

      Smashwords Edition License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.

      * * * * *

      Table of Contents

      Preface: Hitting Bottom

      Introduction

      Chapter 1: The Choices We Make As Entrepreneurs.

      Chapter 2: The Flow of Entrepreneurs

      Chapter 3: Make Your Work Play

      Chapter 4: Perseverance

      Chapter 5: Integrity

      Chapter 6: Risk and Adaptability

      Chapter 7: Innovation

      Chapter 8: Spirituality

      Chapter 9: Equanimity

      Chapter 10: Freedom

      Chapter 11: Autonomy

      Chapter 12: Mastery

      Chapter 13: Intuition

      Chapter 14: Decisiveness

      Chapter 15: Value Your Knowledge & Experience

      Chapter 16: Passion

      Chapter 17: The Bottom Line

      Preface

      Hitting Bottom

      I was sitting at my computer. My tender, sore red eyes glazed over the streaming incoming e-mails, promising me a fortune if I would only open the message. Each e-mail that crossed the screen screamed for my attention, captivating my imagination of what could be. I felt a sharp pain in the pit of my stomach, my palms began to sweat, and a frightening chill of anxiety shaking my entire body suddenly overcame me.

      If I would only invest another $5000.00 in just one more success system, all of my money problems would be solved and my life would forever be changed for the better. I couldn’t stop reading the 30 page sales letter, each paragraph tempting me like a forbidden mistress. The anxiety of decision-making intensified as I continued to read sensational stories of people who became immensely successful, almost overnight, buying, reading, listening, and being coached by an elusive guru speaking to them like an electronic county fair barker.

      My dilemma was real. I had bought what seemed like every self-help book ever published. I attended seminars on everything from neuro-linguistic programming to Google Ad Words to Internet Marketing. Yet my definition of success still eluded me. And yet, I was once again faced with a compelling urge to uncover the secret of success I was sorely missing that would finally vault me into becoming a millionaire, and then be happy forever. It was impossible to stop reading and impossible to begin all over again. I had jumped for so many empty promises, and yet here I was falling again. Only this time I was in a downward spiral into despair and confusion. Did I really know enough to trust myself? Or would one more guarantee of success finally make me the fortune I’ve been desperately seeking? In that moment, I realized that this was more than a dilemma of making the right decision. My pursuit of the next best thing was effectively blocking out any other problems that might have shown up in my life. Could this be more than an obsession? Was I addicted to the pursuit?

      On one hand, entrepreneurship can be addictive in a good sense. Entrepreneurs need passion, enthusiasm, and a driving will to succeed. On the other hand, when passion, money, fortune, and fame drive us toward addictive thinking that affects other areas of our life negatively, we have lost control. When we doubt our own unique abilities to accomplish our passion, fear of

      failure begins to flood our conscious decision-making process. We begin to crave distractions to numb the time.

      I had a choice to make. Do I succumb to the words of enticement and the assurances made yet again, or do I step away from the promises flashing on the screen and make the decision to use what I already know to create my own success?

      As in any addiction, change happens when you hit bottom.

      Introduction

      There are thousands of books on entrepreneurship. Why should you read this one?

      The entrepreneur is portrayed in our popular culture as the one guy in a million who makes it big by inventing the next pet rock or high tech gadget. Yet there are thousands, if not millions, of people each year who get sucked into the notion that you can just quit your job down at the local burger joint, put up a website, and presto, you’re rich.

      Financial independence isn’t really like that. The media glorifies those who have wealth as the only measure of success. Yet, there are many other measures of true success I will share with you in this book.

      If your net worth exceeds a million dollars, this book may not be for you. On the other hand, every person who makes a million wants to make two million, then four million, and then ten million. So there’s still room to grow. If you’re at that point in your life where you’ve worked really hard for someone else and now you’ve got that itch to go it alone or ascend to the next level of success, you’ll enjoy the common sense approach of

      Addictive Entrepreneurship.

      Addictive Entrepreneurship is not a pie-in-the-sky, get-rich-quick elixir. Rather, a guided business meditation where you weigh both sides of critical success principles and discover how to use the character traits you already have to make brilliant choices – without getting emotionally distracted.

      I’ll take you on a realistic journey as we explore what it takes mentally, emotionally, and spiritually to succeed as an entrepreneur today. This path does not lead up the corporate ladder or present a simplistic view of being your own boss. Instead it paints life’s business lessons in shades of courage, persistence, creativity, and honesty.

      Addictive Entrepreneurship stipulates that while having a positive mental attitude is essential to your personal success, you have to understand that this type of business life has its own unique set of challenges, its own set of ups and downs. When you’re ready, willing, and able to internalize and explore these choices and their rewards, you’re ready for entrepreneurship. Until then, don’t give up your day job.

      Addictive thinking is a distorted way of viewing reality. For example, one young man was procrastinating, turning in a report to his client.

      Why don’t you finish it? asked his assistant.

      It is finished, he answered.

      Then why haven’t you submitted it to me to give to your client?

      Because I need to do some more work on it.

      But I thought you just said it was finished?

      It is, he said.

      While this may appear illogical to you, entrepreneurs with addictive thinking say things like this all the time. To them it is perfectly logical that something can be finished

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