AVMA 20/20 Vision Commission Report
By AVMA
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About this ebook
The AVMA 20/20 Vision Commission was established by the AVMA Executive Board in January 2010. Commission members were charged with creating a progressive vision for the AVMA and making recommendations to ensure that the Association achieves this vision and continues to be relevant and responsive to its members and the general public.
The Executive Summary and full Commission report as presented to the AVMA Executive Board on March 24, 2011 are presented in this e-book. According to the Commission, this report "should be viewed as an optimistic framework for a considerable amount of further work that will need to be done to successfully position AVMA for the future and achieve its vision."
AVMA
Serving more than 100,000 member veterinarians, the AVMA is the nation's leading representative of the veterinary profession, dedicated to improving the health and wellbeing of animals, people, and the environment. Founded in 1863, the AVMA is one of the world's largest veterinary medical organizations, with members in every U.S. state and territory and more than 60 countries. Informed by our members' unique scientific training and clinical knowledge, the AVMA supports the crucial work of veterinarians and advocates for policies that advance the practice of veterinary medicine and improve animal and human health.
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AVMA 20/20 Vision Commission Report - AVMA
AVMA 20/20 Vision Commission Report
Smashwords Edition
Published by the American Veterinary Medical Association
© 2011 American Veterinary Medical Association
All rights reserved.
View this report on our website at www.avma.org/2020vision
TABLE OF CONTENTS
Executive Summary
Formation of the AVMA 20/20 Vision Commission
Membership of the AVMA 20/20 Vision Commission
Charge to the AVMA 20/20 Vision Commission
Materials and Methods
Preface
Acknowledgments
Background
Proposed Vision for AVMA in 2020
Strategic Dimensions of the Vision in 2020
Societal Impact
Public Awareness
Economics
Relationships to Other Organizations and Professions
Global Impact
Membership
Generational and Demographic Synergy
Technology
Governance and Participation
Culture
Learning and Knowledge Organization
Call to Action
References
EXECUTIVE SUMMARY
The AVMA Executive Board created the AVMA 20/20 Vision Commission and charged its members to create a progressive vision for AVMA and make recommendations to ensure that the Association achieves this vision and continues to be relevant and responsive to its members and the general public.
Commission members concluded that great leaders and organizations have the capacity to improve what is, and concurrently, create what isn’t. While Commission members acknowledge and applaud AVMA’s efforts that strive for continuous improvement and support its current activities, the Commission focused most of its attention on creating what isn’t—a new vision and associated pathways that will create an organization for 2020 that is profoundly different than the association of today.
The next decade is likely to usher in the most significant changes in AVMA’s history—changes that are being driven by unprecedented globalization, remarkable technological advances and socio-economic changes. AVMA needs to create clarity in times of growing societal ambiguity and uncertainty, increasing global complexity, and increasing changes in expectations of members and stakeholders. The veterinary profession and the AVMA are being challenged to reconcile a fundamental shift of the profession from one that has traditionally prided itself on its strong independence, to now, integrating itself into a new interdependency that calls into question how AVMA works, operates, what it does and who are its future partners and members.
In order to reconcile these challenges, the Commission strongly endorses an organizational transformation leading to a new vision and the adoption of key strategies that will guide it to achieving the vision. The proposed vision for AVMA should be both inspirational and aspirational for AVMA membership, leadership and stakeholders. The Commission proposes the following vision.
The Association is the nation’s leader in advancing veterinary medicine by:
Establishing and advancing a national agenda focused on the health and welfare of animals and their importance to our society
Securing a vital and economically viable future for all facets of the veterinary profession
Ensuring public appreciation and support for veterinary medicine to enable the profession to fulfill its essential role
Operating in a global context, recognizing the critical contribution that US veterinarians play internationally including global health, trade, food safety and security, and education
Building dynamic partnerships with key groups and sectors, both internally and externally, to ensure effective collaboration on issues of shared importance
Contributing to the growth and health of the veterinary profession, including ensuring that membership in the profession reflects the full spectrum of Americans
Functioning in a manner that promotes high trust, broad participation, and commitment among its diverse membership and other key stakeholders
Ensuring the organization expands its portfolio of opportunities and activities in animal welfare, research, emergency response, and public health, and drives demand
Unifying the diverse interests and specialties in the profession toward a common purpose and sense of community
Operating and governing proactively,