Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Self-Publishing Manual, Volume 2
    The Self-Publishing Manual, Volume 2
    The Self-Publishing Manual, Volume 2
    Ebook181 pages1 hour

    The Self-Publishing Manual, Volume 2

    By Dan Poynter

    ()

    Read preview

    About this ebook

    Book publishing is changing: this book describes how to take advantage of those changes. This Volume II is the sequel to The Self-Publishing Manual (Volume I), the most successful book ever written on the subject. This manual describes how to use new techniques to write your book even faster, use new technology to publish it for less, and how to use social media for promotion.

    LanguageEnglish
    PublisherDan Poynter
    Release dateFeb 1, 2009
    ISBN9781568601489
    The Self-Publishing Manual, Volume 2
    Author

    Dan Poynter

    Dan Poynter is a pioneer in book writing, producing and promoting. His New Book Model or “Simultaneous Publishing” is revolutionizing the book industry and information dissemination. He is a frequent speaker, successful publisher and renowned book publishing consultant, who has a unique, pioneering approach to marketing books—which he so generously shares. Since 1969, Dan Poynter has written and published more than 100 books including Writing Nonfiction, The Self-Publishing Manual, The Skydiver's Handbook and The Expert Witness Handbook. He has also created more than 50 reports, nine audio CDs, four video programs, a dozen eBooks and more than 500 magazine articles. He is a Certified Speaking Professional (CSP). Dan is an author and he is a publisher who has experienced every phase of the book publishing process. He has sold his manuscripts to other publishers, he has published other authors, he has published his own books and his books have been translated and published in seven other countries. Dan does not just work in the book publishing business, he studies the book publishing business. He doesn't just talk about book promotion, he teaches book promotion. He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books. Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to Dan because he is the leading authority on book publishing. A well-known aviation speaker, Dan is a licensed pilot, a skydiver with all the ratings and a Master Parachute Rigger. He has served as vice-president of the Publishers Marketing Association as well as president of the Parachute Industry Association, chairman of the board of the US Parachute Association and president of the international hang gliding commis¬sion. Often described as “Mr. Publishing,” Dan Poynter shows publishers how to sell more books using some surprisingly simple marketing concepts. No one gives away more help, advice and expertise than Dan Poynter. He is a caring, sharing publisher who is dedicated to putting more than just something back into the system. Dan shows people how to make a difference while making a living by coaching them on the writing, publishing and promoting of their book. He has turned thousands of people into successful authors. His mission is to see that people do not die with a book still inside them. Book Writing-Publishing SizzleReel http://www.youtube.com/watch?v=mWl0fnBu7bs Full CV http://en.wikipedia.org/wiki/Dan_Poynter Aviation career in Pictures. http://www.slideshare.net/Dan_Poynter/dan-poynterparachutes-skydiving-aviation

    Read more from Dan Poynter

    Related to The Self-Publishing Manual, Volume 2

    Related ebooks

    Language Arts & Discipline For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Pitch Vs. Query Vs. Proposal

      Jun 14, 2021

      I joined the WD team after working in nonfiction book publishing for about six years. I was used to getting book proposals and kept myself blissfully away from the magazine side of the brand I was working on. But when I joined WD, where the magazine

      5 min read

    • Article

      How To Self-publish A Book

      Jun 12, 2020

      How To Self-publish A Book
      2 min read

    • Article

      How to Start a Business with Zero Dollars: CEO Donnie P Knows

      Jun 25, 2022

      Entrepreneur Donnie P (www.donniepbooks.com) has over twenty years of experience taking ideas and turning them into a successful business ventures. He literally wrote the book on helping cash-strapped entrepreneurs start successful businesses with Ho

      3 min read

    • Article

      More Eyes = More Sales

      Aug 13, 2019

      More Eyes = More Sales
      11 min read

    • Article

      You Too Can Write A Novel

      Mar 23, 2022

      You Too Can Write A Novel
      4 min read

    • Article

      How to Get Paid

      Apr 10, 2019

      LAST year James Wolf, a retired insurance agent making his first foray into literary fiction, sent portions of his unpublished novel, “No Good Day to Die,” to a handful of agents and publishers. In their responses the industry experts all told Wolf e

      9 min read

    • Article

      Marketing Matters

      Sep 2, 2021

      Marketing Matters
      5 min read

    • Article

      Meet Your Readers!

      Mar 2, 2023

      Meet Your Readers!
      13 min read

    • Article

      Preorder Now

      Aug 16, 2023

      NOT so very long ago publication of something like a new Harry Potter novel could cause a frenzy of publication-day anticipation. In those pre-Kindle, pre-iPhone days, kids—and not a few adults—lined up outside bookstores the night before each book c

      8 min read

    • Article

      Proposing prose

      Jul 2, 2020

      Proposing prose
      6 min read

    • Article

      3 Reasons Why Authors Resist Book Marketing, and 3 Ways to Overcome That Resistance

      Dec 11, 2023

      Every author wants to do right by their book. They want to give their book the best chance to be seen and sold. Desire and action, however, are two very different prospects. When it comes to book marketing, authors shy away. Why? Three reasons: 1. It

      5 min read

    • Article

      A Decent Proposal

      Jan 30, 2019

      A Decent Proposal
      7 min read

    • Article

      Game PLAN

      Feb 1, 2020

      Game PLAN
      9 min read

    • Article

      Ask the Publicists: What’s the Difference Between Marketing and Publicity?

      Mar 16, 2017

      I’ve never understood what the difference is between marketing and publicity. What is it? What’s interesting about this question, and why it’s confusing, is that most everyone has a different response. The easy answer, and the one you’ll hear most o

      4 min read

    • Article

      Going Indie in 2021

      Aug 14, 2021

      Going Indie in 2021
      15 min read

    • Article

      Inside Publishing

      Feb 12, 2020

      Inside Publishing
      7 min read

    • Article

      The Brass Tacks of the Publishing Process

      Apr 10, 2024

      YEARS before I became a published author, I’d heard about author questionnaires, and nothing I’d heard about them was good. Writers whose books lined my shelves often tweeted about having to complete these long and sometimes outdated documents provid

      9 min read

    • Article

      Publish Or Be Damned

      Jan 17, 2021

      Publish Or Be Damned
      4 min read

    • Article

      How To Publish A Book

      Dec 29, 2023

      How To Publish A Book
      2 min read

    • Article

      The Fine Print

      May 27, 2023

      The Fine Print
      9 min read

    • Article

      The Savvy Self-Publisher

      Jun 13, 2018

      DEBRA ENGLANDER is a New York City–based freelance editor, writer, and book coach. She managed a business-book program at John Wiley & Sons for nearly seventeen years and previously worked at Money magazine and Book-of-the-Month Club. She has written

      9 min read

    • Article

      Book To The Future

      Mar 4, 2021

      Book To The Future
      5 min read

    • Article

      Identifying Your Book’s Target Audience

      Dec 21, 2020

      For about two years before I became an editor, I was an English composition instructor for first-year college students. (I was not good at it.) During that time, one of the most important things I tried to drive home to the students was: Know your au

      4 min read

    Related categories

    Reviews for The Self-Publishing Manual, Volume 2

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The Self-Publishing Manual, Volume 2 - Dan Poynter

      ABOUT THE AUTHOR

      Dan Poynter fell into writing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and self-published. Orders poured in and he suddenly found he was also a publisher. Since 1969, he has written more than 130 books, 47 special reports, 800 magazine articles, nine audio CDs and two videos. Most of these information products focus on book writing and publishing. In the publishing field, he is widely known for his bestselling The Self-Publishing Manual: How To Write, Print & Sell Your Own Book.

      Dan Poynter’s seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in The New York Times. The media comes to him because he is the leading authority on book writing, publishing, and promoting.

      A consultant to the book industry, the Publishers Marketing Association (IBPA) presented him with the Benjamin Franklin Award for Lifetime Achievement. Dan is a past vice-president of the PMA/IBPA.

      He was prompted to write this book because so many of his friends, noting his success, approached him for the secret. Now he is revealing the inside story on book fair exhibiting.

      Dan is a frequent speaker at industry events.

      He runs his own publishing company, Para Publishing, in Santa Barbara.

      ACKNOWLEDGMENTS

      I have not attempted to cite in the text all the authorities and sources consulted in the preparation of this manual. To do so would require more space than is available. The list would include departments of various governments, libraries, industrial institutions, periodicals, and many individuals.

      Scores of people contributed to this book. Information and illustrations have been supplied by Alan Canton, Denny Hatch, Dan Snow, John Harnish, Ed Rigsbee, Ellen Reid, Michael Russer, Michael Levin, Sam Horn; Pam Lontos, Joe Vitale; Patrick Ang; Dr. Mel Gill; Bill Frank; Gordon Burgett, Mike Shatzkin; John Culleton, Pete Masterson, Stacey Miller, Paul Krupin, Alex Carroll, Shel Horowitz, John Kremer, Brian Jud, Judith Briles, Morris Rosenthal, Maria Carlton, Val Waldeck, Mindy Gibbins-Klein, Joan Stewart, Rick Frishman, and many others.

      Thanks to Arlene Prunkl for the editing, to Elizabeth Beeton for the eBook section, and to Robert Howard for the cover.

      A WORD FROM THE AUTHOR

      These are exciting times in the Book Trade. Both entertainment (fiction) and information dissemination (nonfiction) are moving from the large, traditional publishers to self-publishers. Author-originated publishing is moving to the forefront.

      For reasons of economics and speed, the world is moving from print to electronic information creation and dissemination. This book describes what is happening today and where we are going in publishing.

      The Self-Publishing Manual has grown through more than fifteen revised editions since it debuted in 1979. This best-known, best-selling book in its field has turned millions of writers into published authors.

      This book does not replace or supersede the information in The Self-Publishing Manual. That book describes a proven way to publish that is still entirely valid. The publishing and promoting sections are extremely valuable and apply to most books, both yesterday and in the future.

      This new book carries the same well-known title with the addition of Volume II because it carries on where The Self-Publishing Manual (Volume I) leaves off. At Volume I’s 480 pages, it is not economical to add more (expensive) pages to that first volume.

      Welcome to exciting times in publishing.

      —Dan Poynter,

      Santa Barbara, California

      WARNING / DISCLAIMER

      This book is designed to provide information about the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If expert assistance is required, the services of a competent professional should be sought.

      It is not the purpose of this book to reprint all the information that is otherwise available to authors and other creative people but to complement, amplify, and supplement other texts. For more information, see your bookstore.

      Book writing is not a get-rich-quick scheme. Anyone who decides to write a book must expect to invest a lot of time and effort without any guarantee of success. Books do not write themselves and they do not sell themselves. Authors write and promote their books.

      Every effort has been made to make this book as complete and as accurate as possible. However, there may be mistakes both typographical and in content. Therefore, this text should be used only as a general guide and not as the ultimate source of writing and publishing information. Furthermore, this book contains information on writing and publishing, which is current only up to the printing date.

      The purpose of this manual is to educate and entertain. The author and Para Publishing shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this book.

      If you find errors, typographical or in content, please send your corrections to Dan for the next edition.

      If you do not wish to be bound by the above, you may return this book to the publisher for a full refund.

      CHAPTER ONE

      Book Publishing Challenges and Technological Solutions

      This book explains how today’s savvy authors are reaching their readers; it describes a new way to write, publish, distribute, and promote books: printed books, eBooks, audiobooks, and others. This book is the heart of the modern publishing company’s business plan.

      » Write about what you know and love

      » Print only the quantity needed (PQN)

      » Sell/Distribute your books electronically

      » Promote the book socially through the Internet

      THIS IS VIRTUAL BOOK PUBLISHING.

      There is no single best (cookie cutter) publishing solution for everyone; you could be an exception to any method. Each type of author, book category, and author’s mission are unique. This system works and is a great place to start; you will learn from it and evolve. This system is easy, inexpensive, and practical.

      There are several ways to publish a book. To find the best one for you and your book, get as much information as possible. Buy some books in your category and attend some seminars. They cost less than a mistake.

      With new methods of book publishing, you can make more money selling your books for less. When information costs less, more people buy it. This system will make money for you.

      This book does not suggest publishing on the cheap. If, for example, you are considering publishing an eBook (only) to save production money, you may be disappointed with lack of sales. Every form of book has to be promoted; you must let your audience know each form in which the book exists. Book promotion will cost money and time—you must invest both of them.

      This book is about how to use new digital technology and new ways to use the Internet to find and sell to willing customers. The publishing and promoting are less expensive because it is more effective for authors to get involved with publicizing their books as opposed to spending money on advertising.

      Most of the books on book publishing and nearly all of the posts online are written by people with a single publishing experience. While it is interesting to read a report of their journey, they are not sufficiently equipped to advise anyone on the best way to publish.

      REFERENCES

      This book does not repeat information or resources available separately. This book refers to reports and other books for more detailed information.

      In the interests of brevity and avoiding redundancy, this book will not rehash what has been said before. It provides the URLs so that you may read the original words rather than an interpretation of them.

      One-third of all the books published in the world are sold in the U.S.; 47 percent are sold in the U.S., Canada, and the U.K. See (http://BookStatistics.com). Think globally. Via the Internet, people all over the world can find you and your book. You can make your book available to readers worldwide, but you should approach the easiest-to-reach, low-hanging fruit by pursuing these three national markets first.

      Publishing virtually is especially valuable to authors and publishers living outside the US, Canada, and the UK. You can live in paradise and sell all over the world starting with these three large markets plus

      Enjoying the preview?
      Page 1 of 1