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    Cutting Costs Effectively in Recession & Recovery
    Cutting Costs Effectively in Recession & Recovery
    Cutting Costs Effectively in Recession & Recovery
    Ebook115 pages1 hour

    Cutting Costs Effectively in Recession & Recovery

    By Rupert Hart

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    About this ebook

    Sure, you COULD cut costs 10% across the board, But cutting costs EFFECTIVELY means more...it means quickly gathering cost information, figuring out the hidden potential for cost-cutting, forecasting the topline, balancing cost-cutting against other considerations, as well an efficient implementation strategy. "Cutting Costs Effectively" should be essential reading for busy managers at all levels.

    LanguageEnglish
    PublisherRupert Hart
    Release dateDec 23, 2009
    ISBN9781466064751
    Cutting Costs Effectively in Recession & Recovery
    Author

    Rupert Hart

    Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."

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      Book preview

      Cutting Costs Effectively in Recession & Recovery - Rupert Hart

      Cutting

      Costs

      Effectively

      in

      Recession

      &

      Recovery

      Rupert M. Hart MBA

      Copyright 2009 Rupert M. Hart

      Copyright illustrations 2009 Mordanto

      (Much of this material originally published in

      "Competitive Opportunity: How to Achieve Successful Business Performance in Hard Times", Kogan Page,1992)

      This book is available in print at Amazon.com.

      Smash words Edition, Licence Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchased an additional copy for each person you share it with. If you are reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Discover other titles by Rupert M Hart at Smashwords.com, including:

      Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies

      Resisting Pricing Pressure in Recession & Recovery

      Maximizing Revenue & Margin from your Existing Customers in Recession & Recovery

      Advancing with New Product-Offerings in Recession & Recovery

      Winning New Customers in Recession & Recovery

      Recession 101: Understanding the Business Environment in Recession & Recovery

      Making Acquisitions Effectively in Recession & Recovery

      Stimulus Cash Finder

      Praise for Recession Storming from Reviewers on Amazon.com

      This is the most practical marketing book I've seen to date. Howard Furer, Independent Marketing Consultant

      Rupert Hart's book provides a neat compendium of very practical advice for marketing in a downturn. The author guides the reader to see the opportunities in a recession, and provides a pragmatic set of principles to gain customers and markets in challenging times -- all in an engaging writing style. Neat stuff, timely advice. Professor Niraj Dawar, Richard Ivey School of Business, Canada.

      I found this book extremely helpful for my business. Its easy to read format made it a quick read. I liked the conversational style and the short paragraphs. It's easy to dissect useful information. Steve Reid, Entrepreneur.

      Rupert Hart tells the reader how to thrive in a recession by summarizing straightforward, no-nonsense, practical steps. For marketing managers and product managers, there are a bunch of ideas that will help you make your case when confronted with opposition from colleagues. Angela Hey, Business Consultant

      Having been in banking for 40 years… With Recession Storming, readers acquire a how to survival guide that will always be relevant, now and in the future. And, beyond survival, it will help to instruct one on how to benefit from recessions while others fail. Michael Vasquez, Vice-President, Regional Bank.

      I found [Recession Storming to be] wonderfully easy to ready and understand. I love the practical ideas for how to not only survive a recession but thrive. I have passed this book out to my co-workers and highly recommend reading it. Kathleen Richards, RMP, MBA, Property Manager

      I was immediately put at ease by Mr. Hart's conversational manner, his witty humor, and his use of punchy, easy-to-follow descriptions and examples. An excellent read! Michael Vaughn, Independent Commentator.

      This is a great business book and immensely timely. I recommend it highly. It's full of actionable ideas that marketing and business development people, as well as business owners, can use today. Bob Pettigrew, Chairman, Worldwide Consulting Company.

      As a Harvard MBA with several start-ups under my belt in good times and bad, I found this book quite refreshing. While most business books take 200 pages […] this one contains kernels of wisdom in nearly each paragraph, and packs a wallop in a short, tight read. Arthur Zwern, Serial Entrepreneur.

      I loved this book! Rupert Hart's book Recession Storming is chock-full of practical, insightful and resourceful tips for helping your company thrive during an economic or sector-based downturn. Hart's book is easy to read with a massive amount of real-world examples. It is well organized with a very detailed table of contents and index. In addition, each chapter is well structured with the concept, the supporting sections, and the summarizing conclusion. I highly recommend this book to anyone who wants to help their company not just survive but thrive. David Richer, Division Manager, Software Technology Company

      As the owner of a real estate franchise and a financial advisory firm, I am in markets down 40% on last year, so I understand first hand just what being in a recession is like. Rupert Hart is right when he says it is more like feeling becalmed than being in a storm. In those circumstances, it’s all to easy to hunker down, succumb to torpor and hope things will get better. I know. For business owners and managers who realize that to survive and thrive in a recession, you actually need to TAKE ACTION, Rupert Hart's book will appeal because it is packed full of ideas to improve revenues from existing clients and to price intelligently to raise margins. I went through the book systematically making checklists of Rupert Hart's ideas that I can implement in my 2 businesses. The long To Do lists I made testify to its usefulness. Now I'm moving into execution mode. Business Owner (Coventry, UK)

      The beauty of the book is the many examples and practical ideas for each strategy facet. For example, not many books deal with the practical problem of organizational politics while developing and then executing a strategy and plan. In addition Hart's writing style and compact presentation means the ideas are enjoyably accessible on a long plane flight. Andrea Hawkins, Manager.

      About the Author

      Rupert Hart has over 2 decades of experience in advising companies on recession strategy, covering marketing, product development and financing. As an operating manager and marketing executive, he headed up product marketing for a subsidiary of Mazda Corporation, was active in management at E*Trade, and in venture-funded start-ups. He has consulted to Jaguar Cars, IDEO Product Design and Finnish giant Outokumpu Copper among others. Additionally he was a consultant at management consultancy Bain & Co. He has appeared on BBC’s ‘Business Breakfast’ and in the International Herald Tribune. He holds an MBA from INSEAD, Europe’s leading business school. This is his fourth business book. He is an entrepreneur and consultant in Northern California. He can be reached at Rupert@RecessionStorming.com.

      Preface

      No times are more difficult for the survival of a company than recessions. They are defining moments for managers. Yet there are surprisingly few books on recession strategy out there. This book aims to fill that gap.

      Cutting costs effectively and efficiently is a pre-requisite for survival. What might seem easy is complicated by the immediate need for cash, for flexibility and investment for the future, and by linkages between business activities. Many misconceptions exist and lead managers astray. Recessions often are far from our memory and require quite different management responses. This short book will help put cost-cutting into perspective.

      I hope you find the book delivers for you.

      Rupert Hart

      Palo Alto, California.

      Rupert@RecessionStorming.com

      With grateful thanks to: Sue Black, Kate Stedman, Mark Melling, Mike Woodhouse, Max and Torsten Hart, Patty Ponzini, Colin Palombo, Michael Vaughn, Kevin Lee, and, of course, my favourite illustrator, Mordanto.

      Contents

      Introduction

      Recession and recovery provide great opportunities

      A mandate to cut costs

      If it's broke, fix it quick

      Be prepared to keep cutting costs years after the recession

      Chapter 1: Key Principles

      Focusing on the essentials

      The scalpel not the bacon-slicer

      Sunk Costs

      Trade-offs and Linkages

      Chapter 2: Information is key

      You can't fix what you can't measure

      Get the facts

      Things are never quite as

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