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    Santa Monica in Vintage Postcards
    Santa Monica in Vintage Postcards
    Santa Monica in Vintage Postcards
    Ebook134 pages13 minutes

    Santa Monica in Vintage Postcards

    By Marlin L. Heckman

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    About this ebook

    Santa Monica was founded in 1875 and by 1887, the area was caught up in the real estate frenzy of the time with advertisements suggesting that it had "one of the grandest panoramic views the human eye has ever rested on . . . " In over 200 vintage postcards, here is Santa Monica in all its coastal splendor, including views of the bathing beaches, the Roosevelt Highway, and private citizens' beautiful Chinese Gardens.
    LanguageEnglish
    PublisherArcadia Publishing
    Release dateJul 16, 2002
    ISBN9781439630280
    Santa Monica in Vintage Postcards
    Author

    Marlin L. Heckman

    Collected and interpreted by Marlin L. Heckman, the images in this informative volume provide readers with a delightful trip down memory lane, bringing an important period of the area�s history to life for visitors and members of the younger generation.

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      Book preview

      Santa Monica in Vintage Postcards - Marlin L. Heckman

      1908.)

      INTRODUCTION

      As a Southern California seaside resort, the town of Santa Monica has always been favored by good weather. In 1899, an ad writer made special note of the weather: At Santa Monica the climate is tempered in Summer by ocean breezes and in winter by sunshine. It is, therefore, June the year round. (Advertisement in The Land of Sunshine, a Magazine of California and the Southwest, September 1899.)

      The City of Santa Monica, California, was founded by state senator John P. Jones and Col. R.S. Baker and they recorded a map of Santa Monica in the Los Angeles County Recorder’s office on July 10, 1975. Easy access to the new city was planned by constructing the Los Angeles and Independence railroad between Santa Monica and Los Angeles 14-miles inland. The dream was that Santa Monica was to be the beach resort and the seaport for the City of Los Angeles.

      In 1907, historical society president J.M. Guinn wrote of the town: On the 16th day of July, 1875, a great sale of lots was held. An excursion steamer came down from San Francisco loaded with lot buyers and the people of Los Angeles and neighboring towns rallied in great numbers to the site of the prospective maritime metropolis of the south. Tom Fitch, the silver-tongued orator of the Pacific slope, inaugurated the sale by one of his most brilliant orations. He drew a fascinating picture of the ‘Zenith City by the Sunset Sea,’ as he named it, when at a day not far distant the white sails of commerce should fill its harbor, the products of the Occident and the Orient load its wharves and the smoke from its factory chimneys darken the heavens. Lots on the barren mesa sold at prices ranging from $125 to $500. The sale was a great success.

      In 1887, the Southern California land boom touched Santa Monica and, as in many other cities at the time, another great land auction was held. According to Harris Newmark, Ben Word advertised in June 1887: HO, FOR THE BEACH. Tomorrow, Tomorrow. Grand Auction Sale at Santa Monica. 350 acres. One of the grandest panoramic views the human eye ever rested upon… (Harris Newmark, Sixty Years in Southern California, 1853–1913. Los Angeles: Zeitlin & Ver Brugge, 1970, p. 580.) That same year the Arcadia Hotel was built on the edge of the sand. A contemporary advertisement described the hotel: "The Arcadia Hotel has 150 pleasant rooms, facing the ocean or a beautiful lawn, an

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