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A Crash Course in Email Marketing for Small and Medium-sized Businesses
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About this ebook
Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline.
This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you.
No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.
If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.
This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you.
No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.
If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.
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Author
John W. Hayes
John and Connie (his wife of twenty-four years) live in the hills of northern Minnesota near the town of Cohasset where he and his family attend worship services. Five miles away is Itasca County's seat, Grand Rapids, where Hayes has practiced law for nearly twenty-eight years. John built their colonial style house where they raised their three children (now adults) Sarah, Johannah, and John. Hayes' love of history began as a four-year-old transplant to Fairfax County, Virginia where, for fifteen years, he encountered early American history and the forging of our early government. Hayes recalls trips to George Washington's old haunts, the plantations of Mount Vernon and Woodlawn, and Jefferson's home Monticello. In addition, there were several trips to Jamestown, Colonial Williamsburg and Yorktown wherein he encountered and was intrigued by the daily lifestyles and struggles of the common person; whether those struggles came from keeping of hearth and home, sociopolitical tensions, legal endeavors, or war-time duties. Hayes came to respect our colonial predecessors and now finds satisfaction in emulating and writing about their life-ways.
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Reviews for A Crash Course in Email Marketing for Small and Medium-sized Businesses
Rating: 4.666666666666667 out of 5 stars
4.5/5
3 ratings2 reviews
- Rating: 5 out of 5 stars5/5Excellent, pragmatic and brief
With very good advices
Excellent, pragmatique et concis
Avec de très bons conseils - Rating: 4 out of 5 stars4/5Good and practical guide to email marketing. There were some observations that I don't recall reading in other books in the area.