Everyday Fashions of the Fifties As Pictured in Sears Catalogs
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These immediately useable illustrations have a host of applications for fashion and costume designers, fashion historians, and anyone looking for fashion images to use in art and craft projects. Informative notes on the costumes complete an outstanding collection documenting nearly 100 years of costume history.
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Book preview
Everyday Fashions of the Fifties As Pictured in Sears Catalogs - Dover Publications
EVERYDAY FASHIONS OF THE FIFTIES
AS PICTURED IN SEARS CATALOGS
Edited and with an Introduction by
JOANNE OLIAN
Curator Emeritus, Costume Collection
Museum of the City of New York
DOVER PUBLICATIONS, INC.
Mineola, New York
Copyright
Copyright © 1949–59 by Sears, Roebuck & Co.
Introduction copyright © 2002 by Dover Publications, Inc.
All rights reserved.
Bibliographical Note
This Dover edition, first published in 2002, is a new selection of patterns from the following Sears, Roebuck and Co. catalogs: Spring and Summer 1950; Spring and Summer 1951; Fall and Winter 1951; Spring and Summer 1952; Spring and Summer 1954; Fall and Winter 1955; Fall and Winter 1957; Sears Summer Sale, 1957; Fall and Winter 1957; Fall and Winter 1958; Fall and Winter 1959.
The catalog images within this book are reprinted by arrangement with Sears, Roebuck & Co. and are protected under copyright. No duplication is permitted.
Library of Congress Cataloging-in-Publication Data
Everyday fashions of the fifties as pictured in Sears catalogs / edited and with an introduction by Joanne Olian.
p. cm.
ISBN-13: 978-0-486-42219-0 (pbk.)
ISBN-10: 0-486-42219-4 (pbk.)
1. Costume—United States —History—20th century. 2. Fashion—United States—History—20th century. 3. Sears, Roebuck and Company—Catalogs. 4. Nineteen fifties. I. Olian, Joanne.
GT615 .E895 2002
391’.0973’0904—dc21
2002073788
Manufactured in the United States by Courier Corporation
42219406
www.doverpublications.com
INTRODUCTION
Show me the dress of a country and I can tell you its history—Anatole France
To leaf through the pages of a 1950s Sears catalog is to be transported into a Norman Rockwell