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    How to Start-Up A Small Baking Business Successfully
    How to Start-Up A Small Baking Business Successfully
    How to Start-Up A Small Baking Business Successfully
    Ebook124 pages1 hour

    How to Start-Up A Small Baking Business Successfully

    By Maureen Kamari

    4.5/5

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    About this ebook

    How to Start-Up a Small Baking Business Successfully is a simple guideline on creating a baking enterprise. This covers key aspects of business and how it applies in your baking business. The book guides you on understanding the importance of research for your recipes and end-products, choosing a target market, and writing a business plan. A baker interested in starting a business with their products can use this book to help them price their products, sort out legal requirements, and market their product.

    This book is based on Kenyan business.

    LanguageEnglish
    PublisherMaureen Kamari
    Release dateJan 6, 2016
    ISBN9781310114243
    How to Start-Up A Small Baking Business Successfully
    Author

    Maureen Kamari

    Maureen Kamari is a startup entrepreneur and a bakerette (she loves to bake). She is the founder of Amari Quickbreads Bakery which is a business that offers baking skills courses to people who want to learn how to bake and startup small bakery businesses successfully. She has hotel management training as well as experience working in the baking industry for over seven years. Maureen also offers baking business startup consultancies to small and medium business enterprises. She calls the sunny city Nairobi, her home.

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    Reviews for How to Start-Up A Small Baking Business Successfully

    4.5/5

    4 ratings2 reviews

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    • 5/5
      Wonderful book !!! I loved it ,very helpful ! Check it out
    • 5/5
      Easy to understand and organized information; valuable for my beginner level of business start up.
      I was able to identify w Maureen because of her passion for baking and her motivation to create her own business! Thank you so much!!!

    Book preview

    How to Start-Up A Small Baking Business Successfully - Maureen Kamari

    How to Start-Up

    A

    Baking Business Successfully

    By

    Maureen Kamari

    Founder of Amari Baking Center

    Copyright © Maureen Kamari 2016

    All Rights Reserved

    The right of Maureen Kamari to be identified as the author of this work has been asserted by her in accordance with the Kenya Copyright Board established under Section 3 of the Copyright Act Cap 130 of the Laws of Kenya.

    First Published in 2016 by The E.i.N Company

    theeincompany@gmail.com

    Edited in 2017

    This book is licensed for your personal use only. This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Amari Baking Center and purchase your own copy. Thank you for respecting the hard work of this author.

    ####

    Table of Contents

    Introduction

    Chapter One – Niche

    Chapter Two – Target Market

    Chapter Three – Research

    Chapter Four – Basic Business Plan

    Chapter Five – Fundraising

    Chapter Six – Systems

    Chapter Seven – Marketing

    Chapter Eight – Pricing

    Chapter Nine – Action Plan

    Chapter Ten – Entrepreneurship

    Conclusion

    About the Author

    Introduction

    Do you love baking?

    Do you feel excited at the idea of baking something from scratch and creating delectable, mouth-watering and deliciously beautiful baked creations? Do you get inspired to bake when you’re happy, excited, sad, stressed or even bored?

    If so, you have a passion for baking and you’re half-way there.

    To what?

    Well, to being a small bakery business owner.

    To start-up your own small business, Passion is necessary.

    I was introduced to baking by my high school teacher when I was in ninth grade. I was 15 years old and I had taken an elective class for the semester – Creative Cooking. The concept of being able to choose an elective class in high school was already exciting to me, since at the time I had been living in the U.S. for only about a year and a half. My family and I had moved from Nairobi, Kenya. I couldn’t wait to start the class because I knew we we’re going to bake delicious things. For me, that was the most magical time. I waited for that class every day with religious anticipation.

    Learning how to prepare, measure and mix ingredients, putting them in the oven and then about an hour later, getting absolutely delicious and amazing results was nirvana for my 15 year old self who had never baked once in her life. I still remember my Creative Cooking teacher’s name to this day. Her name was Ms. Minadeo. After that semester, I wasn’t able to take another cooking class in high school. However, I continued baking at home, searching for recipes online and trying them out. I later took courses that involved cooking and management in a culinary setting, but that first class was my most inspiring and magical one – where I learned to bake. It was the start of my baking passion.

    What’s the other half of the equation, you’re wondering?

    Well, you have to be an Entrepreneur.

    There are many ways to describe an entrepreneur, but I will state it in a few sentences from my own experience.

    An Entrepreneur is a person who has a passion for his or her business idea, and I mean a real passion. Bordering on obsessive.

    You have to be willing to give all you have to make your idea come to life, and then some. You have to have a high capacity of tolerance for struggle, disbelief, disappointment, failure and long hours of work – with minimal sleep.

    An Entrepreneur should be self-motivated, focused and ambitious. An Entrepreneur should be willing to learn and never stop learning until the day she or he dies.

    You have to be driven by a need to solve a problem for your customers and to constantly keep them happy and satisfied. You need to be able to work ‘outside the box’ to bring convenience, satisfaction and that personal touch to solve your customers’ problem.

    An entrepreneur creates innovative ideas. The ideas can be simple - for example, I offered free delivery to my customers when I first started my own small baking business. Cupcake boxes were not available for sale in Kenya (and they’re still not so readily available now). I had to come up with a way for my delivery guy to deliver cupcakes and not have them in a jumbled mess by the time they got to the customers. I went to the packaging shop, bought yoghurt trays and stapled them to cake boxes and voila! I was able to make sure the frosted cupcakes stayed put until they arrived at their destination. Thus, for an entrepreneur, constant innovation is necessary.

    Does that sound like you? Do you find ways of making baked products and services look or taste better? Do you feel the need to offer a baked product and service that makes people’s lives better? Do you want people to feel the toe-curling delight when they taste a delicious, wonderfully baked cupcake or pastry? Do you have a small budget to work with but still want to start that small bakery anyways because doing anything else just doesn’t make sense to you? Are you starting your business in Africa, especially in the East African region? Are you looking for insight geared towards this region on how to start a small baking business?

    If your answers to these questions are yes, then keep reading on and I’ll share with you how to start a small baking business on a budget - successfully.

    ***

    Chapter 1

    Identify Your Niche

    When starting a new bakery, in order to stand out in the baking industry, you have to have an edge. You should have an identifying aspect in your business idea that is unique to your brand. This will set you apart from the many identical small bakeries that are in the market.

    This edge is called a Niche.

    Your niche can be as unique as you make it. It can be a particular baked product or a set of products that you offer in a menu. It can be the type of bakery you choose to have e.g. Vegan bakery (no animal ingredients used), a gourmet bakery (specialty cakes), commercial breads or queen cakes.

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