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    Copywriter’s Crib Sheet: 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow
    Copywriter’s Crib Sheet: 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow
    Copywriter’s Crib Sheet: 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow
    Ebook103 pages1 hour

    Copywriter’s Crib Sheet: 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

    By Ben Settle

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    About this ebook

    If you want to double... even triple... the sales you make from your ads and sales letters, then this new book by top direct response copywriting Ben Settle shows you how.

    The book is called: "The Copywriter's Crib Sheet"

    And it contains over 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them.

    Here are some of the secrets you'll find inside:

    • How To Eliminate Anxiety And Procrastination When Writing Your Ads

    • How To Squeeze More Money From Your Ads... Without Changing One Word Of Your Copy

    • The Secret Of Turning Angry Customers Into Happy Buyers

    • The #1 Mistake Copywriters Make That's Guaranteed To Make You Look Like Either A Liar Or A Flake

    • How To Use Negativity To Multiply Your Sales

    • How To "Outfox" Your Competition

    • How To "Read" Your Customers' Minds

    • How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest

    • How To Make "Dry As Dust" Case Studies 100% Fascinating And Interesting

    • How To Make The Newspaper Your Unofficial "Sales Assistant"

    • How To Dramatically Increase The Perceived Value Of Your Premiums And Free Bonuses

    • 100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable

    • Why "Can't Refuse Offers" Hurt Response

    • Another Copywriting "Rule" Bites The Dust

    • How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece

    • Why Sampling Is A Waste Of Time... And The Simple Thing To Do Instead

    • How To Breathe New Life Into Dying Sales Letters

    • How To Make More Money... By Hiding Your Ads

    • How To Instantly Gain The Trust Of All Your Customers

    • How To Create Money-Making Headlines "On The Fly"

    • How A Simple Little "Tweak" To Your Copy Can Dramatically Jack Up Your Ad Response

    • A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate

    • How To Use Your Stereo To Ratchet Up The Response Of Your Advertising

    • How To Be "Number One" In Your Market... Without Having The Best Product Or Service

    • How To Make Price Irrelevant

    • Incredible Copywriting Secret Used By Cults And Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In The Future

    • How To Make "Crazy" Promises And Claims Totally Believable

    • How To Make Your Marketing Promotions Irresistible To Read

    • How To "Spice Up" Make Dull Guarantees

    • How To Instantly Remove Any And All Hesitation About Buying From You

    • How To Mentally And Emotionally Glue People To Your Ads

    • How To Make Complex Products & Services Seem "Monkey-Simple" To Use

    • Why You Shouldn't Always Use Testimonials In Your Ads

    • The Incredible Copywriting Secret Of My Left-Wing Grandmother

    • Rare Copywriting Secret (Used Only A Few Times In History) Leaves Your Competition Riding Your Coattails

    • How To Get People To Look For Reasons To Buy From You

    • Why Writing Ads In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition

    • The "Long Copy Versus Short Copy" Mystery Finally Solved

    • A Truly Dorky Ad Written By A Certified Marketing Moron

    • Why So Many Hot, Sexy Women End Up With Idiotic, Abusive Dorks

    • And Much, Much More...

    So, the bottom line?

    This book is pure MEAT.

    There is no fluff.

    No long hours of reading or study.

    Just dozens of simple, easy-to-implement copywriting secrets you can implement in your ads today and see results in your bank account by tomorrow...

    LanguageEnglish
    PublisherMakeRight Publishing
    Release dateFeb 8, 2016
    ISBN9781311584922
    Copywriter’s Crib Sheet: 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

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    Reviews for Copywriter’s Crib Sheet

    4/5

    15 ratings4 reviews

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    • 3/5
      Easy read, got some copywriting nuggets. The book was not the best copywriting book I've ever read, but it was ok.
    • 5/5
      Have you ever missed a bus that was supposed to carry you somewhere for a job interview?
      If you did, do you remember how it felt?
      Freakin annoying right?
      This is how I felt after reading the first chapter of the book.
      I felt like I'm gonna miss the bus and the interview.
      So you decide.

      1 person found this helpful

    • 5/5
      Insightful book with amazing insights. Learned a lot about copywriting

      1 person found this helpful

    • 5/5
      Great primer for learning how to write effective direct response copy.

      2 people found this helpful

    Book preview

    Copywriter’s Crib Sheet - Ben Settle

    Chapter 1

    -

    How to Eliminate Anxiety and Procrastination When Writing Your Ads

    If you do enough research for a project, you will undoubtedly have 50, 60, 70 even 80 pages or more of notes.

    And that’s a good thing—because that means you’ve done your homework and have a lot of material to work with.

    The down side to this is it can seem like quite a task to sift, sort and process all that information, and get it slimmed down into an ad or sales letter.

    However, there is a way of starting a project that takes the sting out of this.

    A way I use all the time—and that anyone else can use, too.

    All you have to do is give yourself permission to be lazy.

    What do I mean by that?

    Well, the idea is to give yourself extremely small goals that are childishly simple to accomplish.

    Such as, today I am going to do nothing with this ad except the offer.

    Or, today, I am going to nothing with this ad except read through my notes.

    Or, today, all I’m going to do with this copy is make sure all my notes are spelled right.

    Why would you want to do this?

    Because by giving yourself a small (almost pathetically easy) goal every day... you will not only easily get it done... but you will also find yourself doing more.

    Usually a lot more.

    Reason why is because you instantly erase any and all anxiety that results from the mere thought of taking on a huge project.

    And when the anxiety is gone, you will find yourself playing around with words, phrases, headlines, guarantees... and the whole process of writing gets a thousand times easier.

    See for yourself on your next project.

    Force yourself to forget about deadlines, money, commissions, and so on. Simply give yourself permission to be lazy.

    You’ll see all the usual anxiety and procrastination about getting started completely evaporate.

    Chapter 2

    -

    How to Squeeze More Money from Your Ads without Changing One Word of Your Copy

    As basic as this sounds, your business, my business and every other business all comes down to simple supply and demand.

    In other words, if there’s more supply of you and your time than there is demand, your fees will be low.

    But, if there’s more demand for you and your time than there is supply, you can pretty much charge whatever you want.

    And if you want your sales letters and ads to automatically start bringing you more leads and clients... all you need to do is demonstrate there is not a lot of supply of you and your time and demand will virtually increase on its own.

    Even if you leave the rest of your letter or ad untouched.

    So how do you make the supply of you and your time seem low?

    It’s simple: Just include a copy of your schedule in all your sales letters and ads.

    And that’s it.

    If you simply let people know how busy you are... they will automatically start wanting to use your services.

    There are a lot of reasons why this works. But the main reason is because people always want what they can’t have.

    And by simply including your schedule for the week, month or year (depending on what you sell, of course) you let the world know your time and talents are not open to everyone. That people are using you right now and if they want to be on that schedule they’d better respond—fast.

    If you don’t believe me, try it and see for yourself.

    Include your schedule—or a portion of it—and let people know they’d better contact you right away if they want in.

    You may just see your response go up, even if you leave the rest of your copy untouched.

    Chapter 3|

    -

    The Secret of Turning Angry Customers into Happy Buyers

    If you have ever in the past—or think you ever will in the future—angered your customers in some way, shape or form (whether your fault or not), and want to make things right with just a simple sales letter, then listen to this:

    One of the most useful pieces of advice I ever heard about soothing angry customers came from Dan Kennedy in one of his newsletters a few years back when he said:

    It’s hard to be mad at someone who gives you ice cream.

    He was talking about how some airline had dropped the ball on the passengers and, to make up for it, they gave everyone free ice cream.

    I’ve seen this in other areas, too.

    I know a person who saved her job after a terrible mistake simply by getting everyone at the office a pizza and donuts the next day.

    The point?

    It’s hard to be angry or mad at someone who does nice things for you.

    In fact, (and I hate to say it—but it’s true) it’s such a powerful psychological phenomenon that it lets even abusive people—even the ones who do truly evil things to other people—get away with their shenanigans for years.

    Of course, this then begs the question of: How can you utilize this principal in your business?

    Answer:

    If you make a mistake—no matter what it is—immediately send out a letter apologizing profusely.

    And in addition to apologizing... give the offended parties a gigantic deal so unbelievably generous they can’t help but like you again.

    For example:

    Let’s say you sell

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