How to Get Clients in a Bad Economy: Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less... Even When the Economy Tanks!
By Ben Settle
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About this ebook
If you want to "arrange" it so you never worry about getting clients for your business... (even when the economy is tanking)... then this book by one of America's top marketing leaders shows you exactly how.
Here's why: How to Get Clients in a Bad Economy contains dozens of simple and easy ways to install a river of new clients and customers almost at will – whether the economy is good, bad, or ugly!
There is nothing complicated about these secrets. In fact, you will be surprised by how easy they are to implement.
And if you follow the advice within the pages of this book, you'll have no problem getting all the new business you want – even while your competitors wander around with no clue what to do next.
Some of the secrets inside include:
• How to create inexpensive advertising that's simple, fast and will keep making you money... even after you STOP using it.
• Why you should avoid most advertising agencies like the bubonic plague!
• Why you should never (ever!) advertise your business (and what you should advertise instead.)
• What to say in your marketing that practically forces your best prospects to call you as fast as possible. (This technique was invented back in the 1960's, yet almost nobody uses it anymore today.)
• The advertising secret of a stinky old door-to-door salesman that explodes your sales fast.
• Why your slogan is mostly likely killing your sales. (And how to "tweak" it so it makes it almost impossible for the right prospects to ignore you.)
• How to sell high-priced professional services to complete strangers.
• The secret "business attraction" secret used by Oprah, Limbaugh and Fidel Castro.
• A 1,000-year–old business secret that lets you make money fast – no matter what your business, product or service.
• How to cut your ad budget in half and make more sales at the same time.
• 10 ways to pull more sales from every advertisement you ever run.
• Why you should not try to "get your name out there" (and why that is probably the single WORST way to get clients).
There are dozens more tips just like these inside.
They're quick, easy to implement and can get new business in your door extremely fast!
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How to Get Clients in a Bad Economy - Ben Settle
How to Get Clients in a Bad Economy
–
Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less... Even When the Economy Tanks!
By Ben Settle
©2016
Smashwords Edition License Notes
This book is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
Introduction – From Ben Settle to You
How to Create Inexpensive Advertising That’s Simple, Fast and Will Keep Making You Money...Even After You Stop Using It
How to Sell High-Priced Services to Complete Strangers
Advertising Secret of a Stinky Old Door-To-Door Salesman Explodes Your Sales Fast
The Stunning Business-Attraction
Secret of Rush Limbaugh and Fidel Castro
1,000-Year-Old Business Secret Lets You Make Money Fast – No Matter What Your Business, Product or Service
How to Cut Your Ad Budget in Half And Make More Sales At The Same Time
10 Ways to Pull More Sales from Every Ad You Run
Introduction– From Ben Settle to You
Dear Fellow Business Owner,
Thank you for reading this short manual about how you can attract new business in 21 days or less.
This publication contains seven simple and easy ways to install a river of new clients and customers almost at will – whether the economy is good, bad or ugly.
There is nothing complicated about these secrets.
In fact, I think you will be surprised by how easy they are to implement.
I suggest starting with the first report – as it lays a nice foundation
– and then just read the rest of the reports that interest you.
If you follow the advice within this book you will have no problem getting all the new business you want and leave your competition behind in the dust.
Ben Settle
How To Create Inexpensive Advertising That’s Simple, Fast and Will Keep Making You Money...Even After You Stop Using It
If you’d like a simple, fast and inexpensive way to create advertising that consistently and reliably drags in money for years into the future…even after you stop using it…this report will show you how.
Check this out:
No matter what you sell or who you sell to…no matter how big or how small your business is…no matter how much or how little talent
you have at selling, marketing and advertising…you can literally apply the few little twists
you’ll get in this report to your advertising today…and see results in your bank account...
By Tomorrow!
Doesn’t matter if you advertise in the Yellow Pages, in the newspaper, on the Internet or even with a simple postcard.
When you apply these simply strategies to your advertising, your ads will be infused with so much raw power… there won’t be any question in the customer’s mind yours is the business to call.
And not only will people call you, but they’ll call you right now.
Today. This instant.
No guessing, hesitating or thinking it over.
When you apply what you learn in this report to even your weakest ad you will watch it reach off the page, pinch the reader on the butt and…
Get Him to Call You Immediately!
Best part: Only three simple things you need to be familiar with to make this happen.
That’s it.
No complicated techniques to learn.
No advertising degree is needed.
No creativity
required.
Ready?
Okay, then. Let’s get started.
The first thing you need to know is what anyone outside of your target audience (i.e. the people most likely to buy your product or service) thinks...is totally and completely irrelevant.
This includes your colleagues, friends, family, spouse and especially the sales rep for whatever media you are using.
In fact, most of these reps wouldn’t know a good ad if it fell out of the sky and bit ‘em where the sun don’t shine.
Why do I say this?
Because these people are not trained to create advertising that sells.
And, while their intentions are good, they will almost always be more concerned with design
and image
than making the sale.
Quite frankly, the better your ad is, the more other people will kick, scream and plead with you to do it their way instead.
The second thing you need to realize is, with the strategy you’re about to see, the goal of advertising is not to get your name out there.
Instead the goal is to...
Get Your Customer’s Name In Here.
You see, the best ads don’t mess around with trying to increase brand awareness
(it will come naturally if you follow the advice in this report) or build up the image
of their business.
No-the best ads are direct response ads.
They not only get people to come to you, but they get people to come to you right now.
Not tomorrow.
Not next week.
Not next year.
Not sometime in the next decade.
Today. Now.
And as you’ll see, this is not only the absolute best way ever invented to make immediate, cash-in-the-bank sales...but it’s also the best way ever invented to get people to keep buying from you over and over and over – even long after your advertising has stopped running!
And finally, the third concept you must know is:
What
You Say Is Way More Important Than How
You Say It!
In fact, what
you say trumps everything else – including graphics, design and even how much money you have to advertise with.
Don’t believe me?
Then let me put it to you this way:
If I was to tell you about a way to get a lifetime supply of gasoline, a brand new car (of your choice) and lifetime insurance for that car – all for free – would it really matter how
I told you?
Would it matter if I shouted it… whispered it… or even if I wrote it down for you in the sand with a stick?
I doubt it.
Because what
I had to say would be much more important than how
I said it.
On the other hand, what if I said I wanted to give you a 1989 Yugo automobile (remember those?) without brakes and a stench in the back seat that smells like something died back there?
Would it matter how beautifully or professionally
I presented this