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The Long Tail Theory for Business: Find your niche and future-proof your business
By 50minutes
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About this ebook
Find your niche and future-proof your business!
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy
• Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more”
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy
• Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more”
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Book preview
The Long Tail Theory for Business - 50minutes
Key information
Name: long tail theory.
Uses: this concept refers to all of the products offered by a company that only sell a few units, but where the sum of their sales may exceed the revenue made from the top-selling products. This is the same as saying that the most popular and best-selling items only contribute to a minority of turnover, the mass effect playing strongly in favour of the more marginalised products.
Why is it effective? The inclusion of such a strategy allows a company to benefit from constant sales from its entire product portfolio.
Key words:
Bestseller: a flagship product, often assigned a high advertising budget, which achieves record revenues.
E-commerce: online commerce (via the internet).
Opportunity cost: indication of the loss caused by investing resources into one function more than another.
Profit: financial gain from an action. For example, a sale is an action that can generate profit or loss.
Profitable: something that generates reward or a certain amount of profit.
Statistics: a set of data relating to a group of individuals or units that allows for observing trends.
Turnover: cumulative and recorded value – usually over a period of one year – from the sales of
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