Inbound Marketing (Review and Analysis of Halligan and Shah's Book)
()
About this ebook
This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies, is that this doesn’t require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn’t be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers. By using social media such as Twitter, you can ask people directly how they would improve your product.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Inbound Marketing" and discover a cheaper and more effective method that can help you create a better product without costly market research.
Read more from Business News Publishing
The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5The Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsThe One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsTraction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5The Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5Switch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsThe One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5The CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsThe Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsStart Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5The Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsReady, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5Built to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5Negotiation Genius (Review and Analysis of Malhotra and Bazerman's Book) Rating: 4 out of 5 stars4/5
Related to Inbound Marketing (Review and Analysis of Halligan and Shah's Book)
Related ebooks
Inbound Marketing Strategy Tips and Tricks for Beginners Rating: 0 out of 5 stars0 ratingsLoyalty program A Complete Guide Rating: 0 out of 5 stars0 ratingsMarketing 3.0 (Review and Analysis of Kotler, Kartajaya and Setiawan's Book) Rating: 4 out of 5 stars4/5Groupon, The Online Discount Phenomenon: The turbulent history of a record-breaking startup Rating: 0 out of 5 stars0 ratingsGuerrilla Marketing Excellence (Review and Analysis of Levinson's Book) Rating: 0 out of 5 stars0 ratingsThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsThe Principles of Inbound Marketing Rating: 0 out of 5 stars0 ratingsProgrammatic Media Buying The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsLow Risk, High Reward (Review and Analysis of Reiss' Book) Rating: 0 out of 5 stars0 ratingsThe 7 Fundamentals of Loyalty: A Guide to Building Strong Customer Relationships Rating: 0 out of 5 stars0 ratingsAccount Based Marketing Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsThe Decision Expedition Rating: 0 out of 5 stars0 ratingsDirect Response Social Media Marketing Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Free Marketing (Review and Analysis of Cockrum's Book) Rating: 0 out of 5 stars0 ratingsTrade marketing Second Edition Rating: 0 out of 5 stars0 ratingsWhat Clients Love (Review and Analysis of Beckwith's Book) Rating: 0 out of 5 stars0 ratingsGrowth Hacking: 3-in-1 Guide to Master Performance Marketing, Growth Mindset, Business Development & Growth Marketing Rating: 0 out of 5 stars0 ratingsInbound Marketing Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsFrenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales Rating: 0 out of 5 stars0 ratings3 Strategies For Small Business Success: Business Strategies, #1 Rating: 0 out of 5 stars0 ratingsSummary of Joe Pulizzi's Content Inc. Rating: 0 out of 5 stars0 ratingsCrafting the Sale: Drive Revenue, Impress Buyers, and Transform Your Career Rating: 0 out of 5 stars0 ratingsBrand Architecture A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsHow to Succeed in Business by Breaking All the Rules (Review and Analysis of Kennedy's Book) Rating: 0 out of 5 stars0 ratingsHow to Build Your Personal Brand: Reengineering and Mental Reprogramming, #7 Rating: 0 out of 5 stars0 ratingsMeasuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies Rating: 0 out of 5 stars0 ratingsCustomers Are the Answer to Everything: How to Get and Keep All the Customers Your Business Wants Rating: 0 out of 5 stars0 ratingsBranding Strategies A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsCustomer Acquisition Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratings
Study Aids & Test Prep For You
The Art of Seduction: by Robert Greene | Conversation Starters Rating: 3 out of 5 stars3/5The Great Alone: by Kristin Hannah | Conversation Starters Rating: 5 out of 5 stars5/5The 48 Laws of Power: by Robert Greene | Conversation Starters Rating: 4 out of 5 stars4/5Man's Search for Meaning: by Viktor E. Frankl | Conversation Starters Rating: 3 out of 5 stars3/512 Rules For Life: by Jordan Peterson | Conversation Starters Rating: 4 out of 5 stars4/5Killers of the Flower Moon: by David Grann | Conversation Starters Rating: 3 out of 5 stars3/5Verity: by Colleen Hoover | Conversation Starters Rating: 4 out of 5 stars4/5Circe: by Madeline Miller | Conversation Starters Rating: 4 out of 5 stars4/5Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain | Conversation Starters Rating: 2 out of 5 stars2/5Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.by Brené Brown | Conversation Starters Rating: 5 out of 5 stars5/5Do the Work: The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself Rating: 4 out of 5 stars4/5The Power of Habit: by Charles Duhigg | Conversation Starters Rating: 3 out of 5 stars3/5The Only Writing Series You'll Ever Need - Grant Writing: A Complete Resource for Proposal Writers Rating: 5 out of 5 stars5/5The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer | Conversation Starters Rating: 3 out of 5 stars3/5One Hundred Years of Solitude: A Novel by Gabriel Garcia Márquez | Conversation Starters Rating: 4 out of 5 stars4/5Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World Rating: 3 out of 5 stars3/5Eleanor Oliphant Is Completely Fine: by Gail Honeyman | Conversation Starters Rating: 3 out of 5 stars3/5Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline Rating: 4 out of 5 stars4/5
Reviews for Inbound Marketing (Review and Analysis of Halligan and Shah's Book)
0 ratings0 reviews
Book preview
Inbound Marketing (Review and Analysis of Halligan and Shah's Book) - BusinessNews Publishing
Book Presentation: Inbound Marketing by Brian Halligan and Dharmesh Shah
Book Abstract
About the Author
Important Note About This Ebook
Summary of Inbound Marketing (Brian Halligan and Dharmesh Shah)
1. What exactly is inbound marketing?
2. How do you get found by prospective new customers?
3. What is meant by a sales funnel and why do I need one?
4. How do I encourage more inbound marketing to occur?
Book Abstract
MAIN IDEA
Traditional, outbound marketing is pretty much dead in the water today as people are getting far better at ignoring marketing interruptions:
Today, measurably better results can be generated by using inbound marketing strategies which help people to find you using the various social media search tools of the Internet:
Inbound marketing is reshaping the commercial landscape because for the first time in history, it’s not how much money you have to spend on marketing that counts. It’s how good your content is and how savvy you are at doing things which will help you get found
by your prospective customers. Inbound marketing changes how you do business.
It is a fantastic time to be a marketer or a business owner today. For the last 50 years, companies such as Procter & Gamble, IBM and Coca-Cola used huge amounts of money to efficiently interrupt their way into businesses and consumer’s wallets using outbound marketing techniques. The outbound marketing era is over. The next 50 years will be the era of inbound marketing.
– Brian Halligan and Dharmesh Shah
About the Author
BRIAN HALLIGAN is cofounder and CEO of HubSpot, an