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    Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell
    Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell
    Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell
    Ebook62 pages57 minutes

    Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell

    By Leigh Hankin

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    About this ebook

    If you want to learn the secrets for writing ads that sell then this book will show you how.

    The secrets you'll learn in this book are all proven direct response copywriting and marketing principles. Principles that have stood the test of time and been tested rigorously throughout advertising history.

    They are tried and true principles that you must utilise if you want to write ads that get a response and sell.

    It's that simple.

    And the best part?

    The book is only short, short enough for you to read in one evening. So you can read it, discover the proven principles for effective selling with copywriting and start creating great ads as soon as tomorrow.

    You'll discover principles like:

    + How to get inside the head of your target audience and use this information to write ads almost impossible to ignore
    + Several neat headline writing secrets used by the best copywriting geniuses on the planet
    + How to create an offer that is almost impossible to ignore and skyrockets your response rates
    + A simple formula anyone who is a rookie can use that has resulted in billions of dollars in sales

    And a whole lot more inside.

    This book is simple and easy to understand written specifically for business owners or even marketing directors that need an easy way to to write ads without getting overwhelmed.

    It's not really ideal for other copywriters unless you're a complete newbie copywriter getting their feet wet.

    Check it out today and use the information to start writing ads that generate a massive response as soon as tomorrow.

    LanguageEnglish
    PublisherLeigh Hankin
    Release dateDec 7, 2016
    ISBN9781370842070
    Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell

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    • 5/5
      This is the best ever Copywriting book for me. It has plenty of examples and ideas for us to work out further. I'm pleased that I read this book.

      1 person found this helpful

    • 4/5
      Concise.I like the practical examples that was used to illustrate or support the points.

      1 person found this helpful

    Book preview

    Copywriting Secrets - Leigh Hankin

    Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell

    By Leigh Hankin

    Copyright, Legal Notice and Disclaimer

    This publication is protected under copyright and all other applicable international and local laws, and all rights are reserved, including resale rights: you are not allowed to copy or sell this report to anyone else.

    Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this Guide, they assume no responsibility for errors or omissions.

    Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it's likely that they won't be the same, and you should adjust your use of the information and recommendations accordingly.

    Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms.

    Finally, use your head. Nothing in this Guide is intended to replace common sense, legal, medical or other professional advice, and is meant to inform and entertain the reader.

    Copyright: © Leigh Hankin All Rights Reserved Worldwide

    Introduction

    Being able to sell via the written word is one of the most important skills you’ll ever need to master in marketing.

    This skill is known as copywriting, more specifically, direct response copywriting.

    Direct response copywriting is being able to write words that are designed to PERSUADE a reader to take the action you want whether it’s to buy something, call you, or opt-in to an email list.

    If you’re a business owner that has ever done any kind of advertising online or offline then you know that the words you use in your ads need to make a very big impact... Or you’re wasting your advertising dollars.

    And in my experience from talking to dozens of business owners over the years, 99% of them have no idea how to write an ad that gets a response.

    And that means they’re pissing away all of their advertising dollars.

    As you know, the key with your advertising is to be able to invest money in an ad campaign and have it spit out a profit.

    It’s the dream of nearly every business owner I know but most never achieve it.

    Why?

    There are many reasons but a BIG one is poor copywriting skills.

    Most business owners I have ever spoken to don’t even know what copywriting is and the one’s that do are just confused by the entire thing.

    So, in this book I wanted to make it as easy for you to understand what are the most important copywriting principles you need to start writing ads that actually give you an ROI on your ad spend... EVERY TIME.

    It’s important for me to point out right now that this book is not for other copywriters. If you’re a copywriter all of the stuff I’ve written in this book will be old to you.

    I have written this book specifically for business owners that don’t know how to write direct response copy for their ads.

    That’s it.

    Now, you’re probably wondering

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