Temukan buku favorit Anda berikutnya

Jadilah anggota hari ini dan baca gratis selama 30 hari
Dynamics of Marketing of Star Hotels, Products, & Services

Dynamics of Marketing of Star Hotels, Products, & Services

Baca pratinjau

Dynamics of Marketing of Star Hotels, Products, & Services

Panjangnya:
211 pages
2 hours
Dirilis:
Jun 18, 2012
ISBN:
9781482894059
Format:
Buku

Deskripsi

The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism Administration in general and Hotel Marketing in particular. This research work is based on products services and marketing strategies in the field of Five Star Hotels.

This Valuable Book contains Seven Chapters along with microscopic study of field work in the area of Hotel Management and Marketing of products of the same.

Globalization has changed the profile of Hotel industry and it has brought New Trends in the competitive world of Travel and Tourism. Hence the researcher has developed new insight and new line of action in field of Tourism Marketing. He has been working on various aspects of Hospitality Industry since last 2 decades and the present book is an outcome of his hard work scholarship and minute observation of the changing hotel industry.

The present book is very much useful for both new comers and senior management executives working in the field of hotel industry in 21st Century. This book is a unique contribution made by the scholar who is founder of many Travel Agencies. He is also working as advisor of many Star Hotels in Aurangabad. This is Hub of tourism industry in South Asia. The present book is extremely useful for scholars marketing persons and new entrants in the field of tourism.
Dirilis:
Jun 18, 2012
ISBN:
9781482894059
Format:
Buku

Tentang penulis


Terkait dengan Dynamics of Marketing of Star Hotels, Products, & Services

Buku Terkait
Artikel Terkait

Pratinjau Buku

Dynamics of Marketing of Star Hotels, Products, & Services - DR FEROZ KHAN

Copyright © 2014 DR FEROZ KHAN. All rights reserved.

ISBN

978-1-4828-9405-9 (e)

All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

www.partridgepublishing.com/singapore

04/23/2014

About the Book

The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism administration in general and Hotel Marketing in particular. This research work is based on products services and marketing strategies in the field of Five Star Hotels.

This Valuable Book contains Seven Chapter’s along with microscopic study of field work in the area of Hotel Management and Marketing of products of the same.

Globalization has changed the profile of Hotel industry and it has brought New Trends in the competitive world of Travel and Tourism. Hence the researcher has developed new insight and new line of action in field of Tourism Marketing. He has been working on various aspects of Hospitality Industry since last 2 decades and the present book is an outcome of his hard work scholarship and minute observation of the changing hotel industry.

The present book is very much useful for both new comers and senior management executives working in the field of hotel industry in 21st Century. This book is a unique contribution made by the scholar who is founder of many Travel Agencies. He is also working as advisor of many Star Hotels in Aurangabad. This is Hub of tourism industry in South Asia. The present book is extremely useful for scholars marketing persons and new entrants in the field of tourism.

About the Author

Dr. Feroz Khan is a young and dynamic scholar in the field of tourism administration. He has completed M.B.A. Marketing in the year 1989 from Department of Commerce and Management Marathwada University, Aurangabad. He has completed M.B.A. HR in 2009 and M.A. English in the year 1993 from Marathwada University.

Mr. Feroz Khan is in the field of Travel and Tourism from the year 1990. He has developed keen interest and genius scholarship in the field. He has been delivering lectures, presenting papers in national and international seminars held in India and abroad at many places.

He has been working as Vice Chairman of Tourism Congress (1) supported Maharashtra Tourism board from 2003 to 2009. He has completed Master of Tourism Administration Course in the year 1997. He has received chancellor Gold Medal for securing highest mark in dissertation and project. His topic was based on Current Trends in Hotel Management under reputed research guide Prof. V.L. Dharurkar, further he began his research career in the year 2003 and completed Ph. D. in Tourism Administration under able guidance of Prof. Dulari Gupte Qurashi, his research topic was Dynamics of Marketing of Star Hotels Products and Services. He was awarded Ph. D. in the year 2007. This book is based on his research work.

CONTENTS

CHAPTER I THE CONCEPT

CHAPTER II RESEARCH DESIGN

CHAPTER III REVIEW OF LITERATURE

CHAPTER IV HE PRESENT STATUS OF STAR HOTELS MARKETING

CHAPTER V SURVEY REPORT: HIGH LIGHTS OF DYNAMICS OF STAR HOTEL MARKETING

CHAPTER VI PROBLEMS AND REMEDIES FOR EFFECTIVE MARKETING

CHAPTER VII CONCLUSIONS

CHAPTER—I

THE CONCEPT

Introduction

Tourism is an emerging industry with powerful potential. (Thus tourism as an industry requires management perspective). Batra and Chawla have observed that Tourism plays an important role in the economic development of the nation. The economic importance of tourism in the national economy can be appreciated with reference to its contribution in employment generation.

The star hotels can also be described as source of employment and source of income. Further human resources produced by different agencies are in the field of tourism. Regarding its employment potentials it has been further noted that Tourism as source of employment, is particularly important for areas with limited alternative sources of employment, as is often the case in non-industrial area deficient in natural resources other than scene attractions and climate. It is true that Millions of people throughout the world now depend directly or indirectly for their employment on tourism. Tourism can be visualized as an important factor in activating the idle resources of the nation.

Star hotel is a very important component that supports tourists in their residential arrangements. The tourist requires secure and happy place of accommodation.

Star hotels also can be described as an important phenomenon in this regard. Tourism is related to different types of products.

These products are varied in nature. Some times they are historical cultural places like temples, and pilgrimage centers and some times they are also natural scenes of beauty.

Tourism development in India has passed through many phases. At Government level the development of tourist facilities was taken up in a planned manner in 1956 coinciding with the Second Five Year Plan. The approach has evolved from isolated planning of single unit facilities in the Second and Third Five Year Plans. The Sixth Plan marked the beginning of a new era when tourism began to be considered as a major instrument for social integration and economic development.

It was only after the 1980’s that tourism activity gained momentum in India. The Government took several significant steps to achieve this end. A National Policy on tourism was announced in 1982. Later in 1988, the National Committee on Tourism formulated a comprehensive plan for achieving sustainable growth in tourism. In 1992, a National Action Plan was prepared and in 1996 the National Strategy for Promotion of Tourism was drafted. In 1997, a draft new tourism policy in tune with the economic policies of the Government and the trends in tourism development was published for public debate. The draft policy is now under revision. The proposed policy recognizes the roles of Central and State governments, public sector undertakings and the private sector in the development of tourism.

Panchayati Raj institutions, local bodies, non-governmental organizations and the local youth have been involved in the development process. The other significant development that took place were the setting up of the India Tourism Development Corporation in 1966 to promote India as a tourist destination and the Tourism Finance Corporation in 1989 to finance tourism projects. Altogether, 21 Government-run Hotel Management and Catering Technology Institutes and 14 Food Craft Institutes were also established for imparting specialized training in hoteliering and catering.

India is renowned for its lavish and heartfelt treatment of all visitors, no matter which corner of the world they come from. This, coupled with its diverse traditions, varied lifestyles and cultural heritage and colorful fairs and festivals pose an irresistible attraction for the tourists. The other attractions include sensuous beaches, dense green forests and wild life and landscapes for eco-tourism, snow, river and mountain peaks for adventure tourism, technological parks and science museums for science tourism; centers of pilgrimage for spiritual tourism; heritage trains and hotels for heritage tourism. Yoga, Ayurveda and natural health resorts also attract tourists with the promise of rejuvenating their souls and bodies. The Indian handicrafts, particularly, jewelry, carpets, leather goods, ivory and brass hold international appeal. Surveys indicate that nearly forty per cent of the tourist expenditure on shopping is spent on such items.

In order to speed up the development of tourism in the country several thrust areas have been identified for accomplishment during the Ninth Five Year Plan (1997-2002). The areas where there have been conspicuous development are infrastructure, products, trekking, winter sports, wildlife and beach resorts and streamlining of facilitation procedures at airports, human resource development and facilitating private sector participation in the growth of infrastructure.

Some of the recent initiatives taken by the Government to boost tourism include grant of export house status to the tourism sector and incentives for promoting private investment in the form of Income Tax exemptions, interest subsidy and reduced import duty. The hotel and tourism-related industry has been declared a high priority industry for foreign investment which entails automatic approval of direct investment up to 51 per cent of foreign equity and allowing 100 per cent non-resident Indian investment and simplifying rules regarding the grant of approval to travel agents, tour operators and tourist transport operators.

In a nutshell, Indian tourism has huge untapped potential for generating employment and ensuring a steady flow of foreign exchange besides giving a much-needed boost to the country’s overall economic and social development. There have been significant improvements in the spheres of increasing air seat capacity, trains and railway connectivity to important tourist destinations, four-laning of roads connecting important tourist centers. Accommodation facilities have been redefined for the convenience of the visitors. Right from luxury resorts to paying guest accommodations, there is something for everybody, to suit every pocket. Heritage hotels have been brought into the fold of the hotel industry as well.

Domestic tourism is as old as the Indian society. According to available statistics, domestic tourism has grown substantially during the last one decade. It increased to 167 million in 1998 from just 64 million in 1990, thus registering a compound annual growth of 12.8 per cent.

The growth of inbound tourism since Independence has been quite impressive. It was just around 17 thousand in 1951. From this level it rose to 2.36 million in 1998. Tourism receipts on the other hand have grown at a phenomenal rate of 17 per cent to Rs.11,540 crore in 1998 from Rs.7.7 crore in 1951.

Tourism has emerged as an instrument of employment generation, poverty alleviation and sustainable human development. During 1998-99, employment generation through tourism was estimated at 14.79 million.

Foreign exchange earnings from the tourism sector during 1998-99 were estimated at Rs.12,011 crore. Tourism has thus become the second largest net foreign exchange earner for the country.

Tourism also contributed Rs.24,241 crore during 1998-99 towards the country’s Gross Domestic Product (GDP).s

The organisations involved in the development of tourism in India are the Ministry of Tourism with its 21 field offices within the country and 18 abroad, Indian Institute of Tourism and Travel Management, National Council for Hotel Management and Catering Technology, India Tourism Development Corporation, Indian Institute of Skiing and Mountaineering and the National Institute of Water Sports.

During the Golden Jubilee celebrations of India as a Republic, the Ministry of Tourism made special efforts to publicise the tourism potential of India. The first-ever Indian Tourism Day was celebrated on January 25, 1998. Bauddha Mahotsav was organised from 24th October to 8th November 1998. The Year 1999 was celebrated as Explore India Millennium Year by presenting a spectacular tableau on the cultural heritage of India at the Republic Day Parade and organising India Tourism Expo in New Delhi and Khajuraho. The Wong La Millennium was held from April 1999 to January 2001. A special calendar of events has been formulated for highlighting contributions to Millennium events by various places in all the States. An official website of the Ministry of Tourism has also been created for facilitating dissemination of information on tourism.

The major constraint in the expansion of international tourist traffic to India is non-availability of adequate infrastructure including adequate air seat capacity, accessibility to tourist destinations, accommodation and trained manpower in sufficient number. Poor visitor experience, particularly, due to inadequate infrastructural facilities, poor hygienic conditions and incidents of touting and harassment of tourists in some places are factors that contribute to poor visitor experience.

To sum up, Indian tourism has vast potential for generating employment and earning large sums of foreign exchange besides giving a fillip to the country’s overall economic and social development. Much has been achieved by way of increasing air seat capacity, increasing trains and railway connectivity to important tourist destinations, four-laning of roads connecting important tourist centres and increasing availability of accommodation by adding heritage hotels to the hotel industry and encouraging paying guest accommodation. But much more remains to be done. Since tourism is a multi-dimensional activity, and basically a service industry, it would be necessary that all wings of the Central and State governments, private sector and voluntary organisations become active partners in the endeavour to attain sustainable growth in tourism if India is to become a world player in the tourist industry.

The success of tourism depends on effective as well as proper planning and marketing. There is a need to examine and study all these factors in a new angle. Due to ICTs the world has become global village. In the new age of globalization, on one side connectivity has improved and on the other side the competition has also increased. We have to study the star hotels product marketing in this age of high quality performance because excellence has become mantra in the new age. It is also correlated to social responsibility. In the new age significance of service industries has increased and new strategies have been developed while marketing products. Start hotels product marketing is also not an exception to this phenomenon.

TOURISM PLANNING

Tourism planning is related to the dynamics of marketing of different products and services related to the industry. About tourism planning it has rightly been observed that, Businesses that are directly serving tourists benefits from sales to tourists. Through secondary impacts tourism activity also benefits a wide range of businesses in a community. Star hotel is an important segment, which is affected due to tourism activity of the region. The star hotel provides accommodation, catering and food facilities and entertainment services to the foreign as well as local tourists. The community participation is an important phenomenon based on travel services. It has been aptly stated that, If most products and services for tourists are brought outside of the local areas, then much of the tourist spending ‘leaks’ out of the local economy. The more a community is self sufficient in serving tourists, the larger the local impact.

About tourism planning it has been observed that, Like any planning, tourism planning is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people. In this work marketing problems of the star hotels will be examined with special reference to Aurangabad city. In the present age of optimum planning, rationale tourism is expected on the basis of total quality management. In view of this modern management scholars are

Anda telah mencapai akhir pratinjau ini. Daftar untuk membaca lebih lanjut!
Halaman 1 dari 1

Ulasan

Pendapat orang tentang Dynamics of Marketing of Star Hotels, Products, & Services

0
0 peringkat / 0 Ulasan
Apa pendapat Anda?
Penilaian: 0 dari 5 bintang

Ulasan pembaca