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May We Suggest: Restaurant Menus and the Art of Persuasion

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May We Suggest: Restaurant Menus and the Art of Persuasion

Panjangnya: 379 halaman5 jam

Deskripsi

An exploration of all aspects of the menu and how it affects every part of the restaurant and dining experience Geared toward the average restaurant consumer Not an industry how-to manual: firsthand fieldwork combined with first-person narrative makes this a first-of-its kind look at an everyday item Author visited more than 60 different restaurants, from fast food to high-end, doing in-depth research including restaurateur interviews Author’s personal experience is threaded throughout and transforms a would-be technical topic into an accessible, general-interest narrative Potential for course adoption in higher education A general-interest topic exploration that touches on behavioral science, design, marketing, advertising, hospitality, language, and much more Will appeal to the kinds of readers who embraced recent bestsellers like The Design of Everyday Things and Teeth: The Story of Beauty, Inequality, and the Struggle for Oral Health in America
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