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May We Suggest: Restaurant Menus and the Art of Persuasion
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About this ebook
- An exploration of all aspects of the menu and how it affects every part of the restaurant and dining experience
- Geared toward the average restaurant consumer
- Not an industry how-to manual: firsthand fieldwork combined with first-person narrative makes this a first-of-its kind look at an everyday item
- Author visited more than 60 different restaurants, from fast food to high-end, doing in-depth research including restaurateur interviews
- Author’s personal experience is threaded throughout and transforms a would-be technical topic into an accessible, general-interest narrative
- Potential for course adoption in higher education
- A general-interest topic exploration that touches on behavioral science, design, marketing, advertising, hospitality, language, and much more
- Will appeal to the kinds of readers who embraced recent bestsellers like The Design of Everyday Things and Teeth: The Story of Beauty, Inequality, and the Struggle for Oral Health in America
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