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    Modern Facebook Marketing
    Modern Facebook Marketing
    Modern Facebook Marketing
    Ebook110 pages40 minutes

    Modern Facebook Marketing

    By Dr. Michael C. Melvin

    ()

    Read preview

    About this ebook

    Facebook has slightly over 2 billion monthly active users.
    Of all Americans, 79% use Facebook at some level or another. 22% of people on the planet use Facebook.
    Facebook is also a massive traffic monster.
    When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook. 
     
    With this guide...
    • You are going to understand Facebook marketing
    • You will learn to identify Common Facebook Marketing Mistakes.
    • You will understand Facebook in terms of efficiency, effectiveness and return on investment.
    • You can begin to figure out the industry standard look, content strategy and other elements.
    • You are going to learn the best ways to promote on Facebook.
     
    Topics covered:
    • 10 Common Facebook Marketing Mistakes
    • The 8 Most Effective Ways to Market on Facebook
    • Facebook Page Marketing
    • Facebook Group Marketing
    • Influencer Page Outreach
    • Paid Page Boost Campaign
    • Paid Traffic Campaigns
    • Paid Lead Generation Campaigns
    • Facebook Pixel Retargeting Campaign
    • How to Optimize Your Facebook Ad Campaigns
    LanguageEnglish
    PublisherDr. Michael C. Melvin
    Release dateNov 29, 2018
    ISBN9788829562725
    Modern Facebook Marketing

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      Book preview

      Modern Facebook Marketing - Dr. Michael C. Melvin

      Conclusion

      Introduction

      Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.

      Think about that, over 1.3 billion people using the same website day

      after day. On top of this, it continues to grow.

      Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users.

      Of all Americans, 79% use Facebook at some level or another.

      If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage.

      Among US residents, 53% reportedly use Facebook several times a day.

      In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.

      The point is, Facebook is a massive traffic monster. You really cannot

      afford to miss out on Facebook and its marketing potential.

      If this wasn't impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission.

      When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn't become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

      It's as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right?

      Well, this extends across the board. That's right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook.

      This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.

      As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I've got some bad news to report. Too many businesses still fail to fully leverage Facebook.

      This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.

      Chapter 1: 10 Common Facebook Marketing Mistakes

      There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.

      It's a good idea, if you want to save lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors

      Starting Off Paid Campaigns with a Bang

      Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence,

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