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    Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
    Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
    Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
    Ebook94 pages58 minutes

    Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits

    By Brainard Carey

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    About this ebook

    How to sell art or anything else online without leaving your home. “The go-to guide for any internet entrepreneur." —San Francisco Book Review

    Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue.

    Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include:
    • Designing a website or profile on an existing site
    • Effective marketing strategies
    • Creative ways to advertise your product
    • Building your social media following
    • Finding new customers
    • Real examples of artists and entrepreneurs who succeeded in selling their work online
    • And much more

    With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.
    LanguageEnglish
    PublisherAllworth
    Release dateJan 8, 2019
    ISBN9781621536512
    Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
    Author

    Brainard Carey

    Brainard Carey is an artist, teacher, walker, and pool player. He cofounded the artistic collaborative Praxis with his wife, Delia Carey. As host of the popular Yale University radio show, Lives of the Artists, he has interviewed over 700 artists and creative people to illuminate their careers and work. He is passionate about art education and has written several books for artists to develop their careers, including Making It in the Art World, New Markets for Artists, and The Art World Demystified. He also co-founded Praxis Center for Aesthetics, an online school for professional artists. He lives in New York City.

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      Book preview

      Sell Online Like a Creative Genius - Brainard Carey

      Copyright © 2019 by Brainard Carey

      All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan American Copyright Convention. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018.

      Allworth Press books may be purchased in bulk at special discounts for sales promotion, corporate gifts, fund-raising, or educational purposes. Special editions can also be created to specifications. For details, contact the Special Sales Department, Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018 or info@skyhorsepublishing.com.

      23 22 21 20 19    5 4 3 2 1

      Published by Allworth Press, an imprint of Skyhorse Publishing, Inc., 307 West 36th Street, 11th Floor, New York, NY 10018. Allworth Press® is a registered trademark of Skyhorse Publishing, Inc.®, a Delaware corporation.

      www.allworth.com

      Cover design by Mary Ann Smith

      Illustrations by Shiva Carey

      Library of Congress Cataloging-in-Publication Data

      Names: Carey, Brainard, author.

      Title: Sell online like a creative genius: a guide for artists, entrepreneurs, inventors, and kindred spirits / Brainard Carey.

      Description: New York, New York: Allworth Press, an imprint of Skyhorse Publishing, Inc., [2019] | Includes index.

      Identifiers: LCCN 2018034748 (print) | LCCN 2018036185 (ebook) | ISBN 9781621536512 (eBook) | ISBN 9781621536499 (pbk.: alk. paper)

      Subjects: LCSH: Electronic commerce.

      Classification: LCC HF5548.32 (ebook) | LCC HF5548.32 .C3597 2019 (print) | DDC 658.8/72—dc23

      LC record available at https://lccn.loc.gov/2018034748

      Paperback ISBN: 978-1-62153-649-9

      eBook ISBN: 978-1-62153-651-2

      Printed in the United States of America

      This book is dedicated to you—the dreamer who wants to live life to the fullest and have an income stream that allows your dream to come true so you can embrace the best things in life, like the people you love.

      ♥

      Contents

      Introduction

      Chapter 1 | Change the World

      Chapter 2 | The Funnel Explained

      Chapter 3 | Making Your Funnel and Testing It

      Chapter 4 | Sending Out Bulk Emails

      Chapter 5 | Growing Your Funnel

      Chapter 6 | Automation of Sales

      Chapter 7 | Automation Problems and Solutions

      Chapter 8 | Building a Remarketing Campaign

      Chapter 9 | Selling without a Funnel

      Chapter 10 | Raising Capital

      Afterword: Your Health

      Suggested Reading

      Index

      Introduction

      Selling anything online takes three things: a plan, determination, and ambition. And one more thing that will undermine the first three things if you overlook it—your issues with selling or promoting your vision, whatever they are.

      In this book, you will learn how to manage your vision and keep going despite potential setbacks because failure itself is an experience that must be confronted; it will surely recur many times as you embark on an independent venture to develop an income stream of your own.

      You will also learn what every entrepreneur knows—how to make a funnel that will automate sales and customers. It is truly the way everything sells on the internet, and while I will give some examples of other one-off methods, for those who want consistent sales, a funnel is something you must understand, build, and master.

      Rest assured, there is a method here for you. If the funnel I describe seems too ambitious for you, there are other ways to generate sales that are simpler, though those methods often require more attention as they cannot be fully automated. Let me explain in detail!

      Art is making something out of nothing and selling it.

      —Frank Zappa

      Chapter 1

      CHANGE THE WORLD

      Who is your audience? How will you reach them? How will they buy what you’re selling?

      Change the world. Let your ambition lead you through this book.

      If you want to sell something online—from

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