The Broke Entrepreneur: How 20 People Started Successful Businesses For $500 or Less
By Diana Bocco
()
About this ebook
A lot of people think the only way to start a business is to gamble big: mortgage your home, take a huge loan, cash on your 401(k)… And because the payoff is so uncertain and the risk so large, many opt to put off their dream and abandon their potentially amazing business idea.
You don't have to do the same.
In their own words, 20 entrepreneurs will tell you how they found the path to success. How their business idea was born, what it took to start the business and how they made it work on just $500.
From pet products to website design to bottled water, these entrepreneurs have two things in common: they had a very tight budget and they were passionate about their ideas.
Plus: An exclusive interview/profile of 1-800-Got-Junk, the multi-million dollar company that was started with just $700.
Read more from Diana Bocco
Luke (Forbidden Lust #1): Forbidden Lust Rating: 5 out of 5 stars5/5How They Did It: 25 Bloggers, Authors and Writers Share All Their Secrets About Earning a Living And How You Can Do It Too Rating: 0 out of 5 stars0 ratingsReinventing the Wheel: How 20 Entrepreneurs Started Non-Traditional Home Businesses -- And How You Can Do It Too Rating: 0 out of 5 stars0 ratingsHot Alphas and Bad Boys Rating: 0 out of 5 stars0 ratingsThe Bleeding Trees Rating: 0 out of 5 stars0 ratingsThe Lying Game (Part 1) Rating: 0 out of 5 stars0 ratingsSuccess Stories of Unlikely Entrepreneurs Rating: 0 out of 5 stars0 ratings
Related to The Broke Entrepreneur
Related ebooks
How To Make Money Online Working From Home: Turn Your Passion Into a Successful Online Business Rating: 0 out of 5 stars0 ratingsCreate a Website and Profit Your A to Z Blueprint for a Successful Website that Converts Visitors into Buyers Rating: 0 out of 5 stars0 ratingsMoney For Nothing Making Money With Volunteers Rating: 0 out of 5 stars0 ratingsThe Power of the Side Hustle Rating: 0 out of 5 stars0 ratingsLet's Make Money, Honey: The Couple's Guide to Starting a Service Business Rating: 0 out of 5 stars0 ratingsHow to Self-Publish for Under $100: The Step-by-Step Handbook to Publishing Your Book Without Breaking the Bank Rating: 0 out of 5 stars0 ratingsPowerselling After Ebay Rating: 0 out of 5 stars0 ratingsThe Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience Rating: 0 out of 5 stars0 ratingsWhat Type of Home Business Should You Start?: MFI Series1, #118 Rating: 0 out of 5 stars0 ratingsComplete Steps to a First Online Business Modern Entrepreneurs 3rd Edition Rating: 0 out of 5 stars0 ratingsHow to Start and Operate Your Own Profitable Mail Order Business Rating: 0 out of 5 stars0 ratingsA Definitive Guide to Long-Term Income from Weekend Workshops: Fast Profit Case Studies, #1 Rating: 0 out of 5 stars0 ratingsAffiliate Army Secrets: Your Roadmap To Creating A Winning Affiliate Program! Rating: 0 out of 5 stars0 ratingsGet Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now Rating: 0 out of 5 stars0 ratingsHow to Make Money Online: The Ultimate Money Making PlayBook for Success Rating: 0 out of 5 stars0 ratingsSelling Services On Fiverr - Make Money Working From Home Rating: 0 out of 5 stars0 ratingsSide Hustles for Dummies: The Key to Unlocking Extra Income and Entrepreneurial Success through Side Hustles Rating: 0 out of 5 stars0 ratingsThe Work at Home Entrepreneur's Guide to Success Rating: 0 out of 5 stars0 ratingsMake Money Online - Made Easy Rating: 0 out of 5 stars0 ratingsBeing Successful in Your Own Business: A Step-by-Step Guide to Success - Book 2 of 3 in the Series: Work on Your Website Rating: 0 out of 5 stars0 ratingsSelf-Employment – The Secret to Success, Essential Tips for Business Start-Ups: Business Development, #1 Rating: 5 out of 5 stars5/5Profitable Home-Based Business Ideas That Can Earn You 5 Figures Even If You Have No Experience Rating: 0 out of 5 stars0 ratingsHow to Get Started Making Money with an Online Business Rating: 0 out of 5 stars0 ratingsPractical Blogging for Everybody: How to Set Up and Run a Successful Blog for Profit Rating: 0 out of 5 stars0 ratingsBuy Your Own Business With Other People's Money Rating: 0 out of 5 stars0 ratingsE-COMMERCE START Rating: 0 out of 5 stars0 ratings6 Figures Blogger Blueprint Rating: 0 out of 5 stars0 ratings
Motivational For You
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People Rating: 4 out of 5 stars4/5Think and Grow Rich (Illustrated Edition): With linked Table of Contents Rating: 4 out of 5 stars4/5Grit: The Power of Passion and Perseverance Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The Success Secrets of the Ancients Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Change Your Paradigm, Change Your Life Rating: 5 out of 5 stars5/5Emotional Intelligence 2.0 Rating: 5 out of 5 stars5/5Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals Rating: 3 out of 5 stars3/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Rating: 4 out of 5 stars4/5The Power of Moments: Why Certain Experiences Have Extraordinary Impact Rating: 4 out of 5 stars4/5The Game of Life And How To Play It Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Stop Doing That Sh*t: End Self-Sabotage and Demand Your Life Back Rating: 4 out of 5 stars4/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5The Winner Effect: The Neuroscience of Success and Failure Rating: 5 out of 5 stars5/5The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/5Think and Grow Rich with Study Guide: Deluxe Special Edition Rating: 5 out of 5 stars5/5Bullshit Jobs: A Theory Rating: 4 out of 5 stars4/5Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5The 21 Irrefutable Laws of Leadership Workbook: Revised and Updated Rating: 5 out of 5 stars5/5Banish Your Inner Critic: Silence the Voice of Self-Doubt to Unleash Your Creativity and Do Your Best Work Rating: 5 out of 5 stars5/5
Reviews for The Broke Entrepreneur
0 ratings0 reviews
Book preview
The Broke Entrepreneur - Diana Bocco
#1: Pet Supplies
Name of your company: Whiner and Diner
Website: www.whineranddiner.com
What’s your business all about: Whiner and Diner has been handcrafting unique pet accessories since 1996: Elevated dog feeders, raised cat bowls, pet toy boxes, small dog beds, cat beds and dog breed leash holders – all custom-made from authentic reclaimed wooden wine crates. Each pet product is individually created. Our elevated pet feeders are healthy for all dogs and cats, promoting better posture and digestion in a stylish manner. We also sell wine crate serving trays for the pet parents.
When did you start the company: We started the company in 1996 and brought it online in 2007, when it really took off.
Your job before you started your own business: We’ve always been self-employed. My husband Stephen is a carpenter/remodeler and I am an artist/website designer.
How much did it cost you to start the business: I don't remember exactly how much we spent to start the business, but it was not a lot as we already has the power tools, materials, etc. The main expense was a laptop ($400).
What did you use the money for: Working from home we do not have rental expenses. And we get our wine crates for free from local liquor and wine stores. We also use recycled shipping boxes.
What sparked the idea for the business? The idea came from Stephen, who came home with an old, beat-up wine crate one day and told me that he was going to make an elevated dog feeder for our black Labrador (Nigel). I said: Sure, honey,
but I was a little skeptical. When I saw the finished product I told him how beautiful it was and that he had to sell them. Before we knew it, we were selling them in local pet and liquor stores.
In 2007, I read in the New York Times that Microsoft was going to offer a free website design and hosting service (Microsoft Office Live then; called Office 365 now). The day the service came out, I signed up for it and started to learn about website design and created our site, not knowing the first thing about all this. After weeks of reading and working on it, we launched the website. We also signed up for PayPal to be able to have an e-commerce site ($30/month).
Did you know anything about this particular field before you started your business? At the beginning, we were like many—we thought that if you had a website customers will find you. Well, there is no such thing. I started reading about website marketing and optimization and became obsessed with it. Before I knew it, I was listing our site everywhere, writing pet related articles and pitching our product line to anyone who would listen. All for free. We have been featured in many magazines and Microsoft even came to our house to film us (and promote their own product).
Since your budget was so limited, how did you get the word out and found clients/customers? We printed business cards, brochures and flyers ourselves and handed them out to anyone who would take them.
First and last year’s revenues: From making about $500 a month in 1996, depending on the economy we make around $25,000 a year now. It is still a second income, but it helped a lot when the economy went down.
What’s your normal work schedule? I spend about four hours a day on the computer for marketing purposes.
What’s the best thing about running your own business? Freedom.
What’s the worst thing? That the revenue is always uncertain.
What are the challenges of starting a business with little money? I think if you are smart, hardworking, competitive and creative, the money comes in second.
#2: Writing and Editing
Name of your company: Sarah Kolb-Williams Writing and Editing
Website: www.kolbwilliams.com
What’s your business all about: Words! I’m a book editor and editorial consultant, and I help small businesses with website copy, blogs, and other content.
When did you start the company: In February of 2013, I quit my full-time job to bring my nights-and-weekends writing and editing front and center.
Your job before you started your own business: I was a business and copyright specialist with an incorporation company, then a blogger and content editor for the same company. I’d also been a freelance book editor with a local self-publishing company for about five years (my one long-term client, right up until I put in my notice).
How much did it cost you to start the business: $466
What did you use the money for: Website: $150; Desk chair: $150; Chicago Manual of Style online: $60; other books and media: $50; Business cards: $30; Filing cabinet: $6; Office supplies (calendar, pens, etc.): $20
What did you do without in order to make the startup cheaper? Initially, I used the three-year-old computer I already had. I knew I needed a new chair, but my old desk had been treating me just fine. A nice filing cabinet was out of my price range, but a secondhand two-drawer unit at the thrift shop cost next to nothing. (A little sea foam green never hurt anyone.) My husband and I moved out of our two-bedroom apartment and into a smaller loft apartment—but because it’s a loft, it feels a lot bigger than it really is, and I’m actually much more motivated to get up and work than I was in our previous apartment.
What sparked the idea for the business? I was dissatisfied with the growth opportunities at my current position, but I never expected to go out on my own. I’d banked a few years of experience with that single long-term client, and I had the idea to leverage that experience and find a position in the editorial department of a traditional publisher—I thought that was my dream. But as I learned more and more about the state of the publishing industry, I started to change my attitudes toward traditional publishing.
Amid sending resumes and cover letters out into the ether, waiting for that promotion that always seemed to be just out of reach, and learning so much more about self-publishing, I began to realize I had it all backwards. Not only did I no longer want a job in a traditional publishing house—I no longer wanted a traditional job, period.
As I became involved with the indie author movement, I also became aware of the indie worker movement. When I first discovered that nearly one third of the workforce is independent/freelance, the statistic hit me like a ton of bricks: that’s what I wanted to do. I wanted to be in charge of my own destiny, and I wanted to help authors who were in charge of theirs produce the high-quality, market-worthy books they wanted to create.
What came first, the budget or the business idea? I’m lucky —all an editor really needs in order to