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Basic Logo Design: A Quick Guide

Basic Logo Design: A Quick Guide

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Basic Logo Design: A Quick Guide

peringkat:
4.5/5 (2 peringkat)
Panjangnya:
22 pages
13 minutes
Penerbit:
Dirilis:
Mar 19, 2018
ISBN:
9781386016656
Format:
Buku

Deskripsi

Learn the basics of good logo design from a professional graphic designer. This guide covers concepts on format, color, typeface and describes best practises for use. Covers how to use a logo, how to modify, and discusses original vs royalty-free art.

Penerbit:
Dirilis:
Mar 19, 2018
ISBN:
9781386016656
Format:
Buku

Tentang penulis

Maria Poulos is a professional graphic designer and designed for some of the largest technology corporations in America. She is the owner of Flying Cloud Design, a graphic design studio north of Boston, Massachusetts and works primarily with start-up businesses.Her first published book on design, "Got you Covered: 60+ Layouts for Designing Great eBook Covers", was inspired by a need for creating very small readable thumbnail images on websites to direct traffic to products, such as eBooks and news articles.

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Basic Logo Design - Maria Poulos

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Basic Logo Design:

What you should know about logos.

By Maria Poulos

Logos seem simple enough. Copy some clip art, add text and, voilà, a logo. Well, not quite that simple. Yes, logos contain text, they contain graphics, they also send a message. Logos convey a feeling and an emotion which in turn align with the company’s goals. Will the logo symbolize honesty, reliability, or fly-by-night shady? Logos are meaningful.

Why are some logos better than others? Usually because they are well thought-out and comply to strict graphic design standards. Not only do logos say something about a company but they need to reproduce well. Good logos are recognizable as belonging to a company. They broadcast; this is me, you know who I am, and I am trustworthy.

In this book, I’ve outlined a few concepts on logo design with suggestions on how to use a logo. Take what you can from it. This is what I’ve learned from my 40 years of experience. Other designers may have differing opinions so

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