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    Buying Signals
    Buying Signals
    Buying Signals
    Ebook55 pages40 minutes

    Buying Signals

    By Nikki Rauch

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    About this ebook

    Have you ever wondered after a conversation if the person you were talking with might have been interested in buying from you? Buying Signals teaches you how to recognize subtle cues people give when they're interested in doing business with you. No more second guessing yourself as to whether or not you should invite someone to do business. Now you'll recognize the buying signal and know what to say when you get one. Turn casual conversations into sales conversations and potentially interested people into new clients by learning buying signals Nikki Rausch, the Sales Maven shares the secrets she's learned in her 22 years as a sales professional. You'll learn simple, yet effective techniques to being more impactful and effective in your conversations with potential clients. Deepen your level of learning as she shares real world examples of  what to look for and language suggestions of what to say when you pick up a buying signal.  Make more money; have a greater reach; be more impactful; have more confidence and grow your business with Buying Signals

    LanguageEnglish
    PublisherNikki Rauch
    Release dateJul 10, 2019
    ISBN9781393464860
    Buying Signals

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      Book preview

      Buying Signals - Nikki Rauch

      Introduction

      My name is Nikki Rausch. I’m an author, speaker, trainer, and award-winning sales executive with 20 years of sales experience selling to organizations such as Bill & Melinda Gates Foundation, Johnson & Johnson, Hewlett Packard, Seattle Public Schools, and NASA. The majority of my sales experience comes from the technology industry – audio/visual in particular. In addition, I am a master certified practitioner of Neuro Linguistic Programming (*NLP) with over 1,200 classroom hours, either as a student, an assistant, or a trainer. In 2013, I combined my sales experience with my NLP background and started my own company, Sales Maven. I coach and train on communication and selling skills for sales professionals and business owners. I teach how to make authentic connections with clients, increase rapport, and ultimately be able to ask for the sale without being pushy or fearing rejection. Knowing how to communicate with your clients, recognize buying signals, and ask for the sale are crucial to the success of your business.

      A couple of years ago, as the events director for a training organization in Washington, I began attending local networking events. At these events, I was observing a lot of conversations. I would often hear people give buying signals, but the other person completely missed the opportunity to ask for the sale. It was then that I realized, Wow, I could really help people increase their sales!

      The realization that came from those networking events was the catalyst to write this book. Learning to recognize buying signals and knowing what to say when you get one will improve the communication between you and your client. It moves you from we're just having a casual conversation to we’re actually doing business together.

      I have made it my mission to teach people more effective ways to build rapport, communicate, sell, and grow their businesses.

      If you would like to grow your business by learning some simple tips and tricks that will allow you to recognize and make use of the buying signals you get every day, I invite you to continue reading.

      * NLP studies the pattern or programming created by the interaction between the mind (neuro), language (linguistic) and the body.

      • 1 •

      Why Learn About Buying Signals?

      It’s crucial to your success as a business owner to know 1) how to recognize a buying signal and 2) what to say after you receive one from a potential client. You can have the best product in the world. You can have the most value-packed offer there is. And if you don’t have selling skills, it’s all for naught.

      The truth is, no matter what your job title is or what industry you’re in, some aspect of your job includes interacting with other people. You may have the strongest business plan or the best product, but if you do not know how to sell or ask for a sale, chances are you’ll be the best kept secret around. (And no one wants that.) Whether you see yourself as a salesperson or not, there’s a selling component to doing business. Being an effective communicator and knowing how to sell will serve you.

      A lot of times people in more passive industries think they can opt themselves out of identifying as a salesperson.

      Whatever your industry, you have to be willing to invite people to do business. An often overlooked fact is, many people will

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