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Paul Rand: Inspiration & Process in Design

Paul Rand: Inspiration & Process in Design

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Paul Rand: Inspiration & Process in Design

peringkat:
5/5 (2 peringkat)
Panjangnya:
118 pages
22 minutes
Dirilis:
Nov 5, 2019
ISBN:
9781616898854
Format:
Buku

Deskripsi

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Dirilis:
Nov 5, 2019
ISBN:
9781616898854
Format:
Buku

Tentang penulis

Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. He is the author, coauthor, and editor of over 170 books on design, social satire, and visual culture. He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind." He lives in New York City.

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Writings

Sketching for Fun and Profit

Steven Heller

When a client would call him with a potential logo assignment, Paul Rand impulsively made pencil sketches. Even if I’m not interested, if I have no time, or if I don’t like the subject, he told Artograph magazine in 1988, I sit down and figure out a design solution. Scribbling was a natural urge, he continued, It’s animal instinct, like a cat goes after a mouse.

Every artist and designer makes drawings to trigger their thought process. Abstract or representational, visual ideas originate in the mind, then emerge from pencil, pen, and brush. However, what is done with those marks on paper differs from individual to individual. Some keep well-ordered, numbered notebooks, cataloging their process; others fill wastebaskets with their junk. Rand was a consummate sketcher—and his file cabinets were stuffed with this stuff. Why he saved what he did is a mystery.

Born in 1914, Peretz Rosenbaum was raised by Orthodox Jewish immigrant parents who believed that the visual arts were neither a viable means of earning a living nor representative of a devout religious life. Yet art was somewhere in his DNA waiting to break away from that of his shtetl forebears. The native Brooklynite, who eventually changed his first name to Paul and adopted a family member’s surname, Rand (it balanced nicely, with four letters in each name), was decidedly more devoted to making images and learning about anything and everything artistic—from architectural design and decoration to drawing, painting, and sculpture (additionally, a natural interest in newspaper funny pages also influenced some of the drawings he routinely produced for his own pleasure).

The unique cache in this book was sent to me via Rand’s friend Bob Burns, who has been organizing and preparing the remaining heap of Randian artifacts since the designer’s death in 1996. Some were to be

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