It's My Brand, Not Yours
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About this ebook
Here is an unusual approach to personal branding - an inside-out approach.
This book will not attempt to change you or make you something you're not. The purpose is to help you better understand who you are or can become and how to communicate your peculiarities and uniqueness profitably.
Tayo Abobarin
Tayo Abobarin, also known as "The Brand Architect," is a Nigerian Architect and Brand Strategist. He helps businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture. Tayo is a member of The Chartered Institute of Marketing and an executive member of Life Coaches Association of Nigeria. He is the founder of IDSbrands, a Brand Identity and Digital Experience Design Agency; and the host of “The Pub,” an online community set to help members build businesses driven by the right ideas and strategies. His aim is to help organisations and entrepreneurs build functional and profitable brands using simple processes and practical strategies via digital and traditional platforms.
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