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    The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
    Unavailable
    The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
    Unavailable
    The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
    Ebook365 pages4 hours

    The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

    By Jim Kalbach, Michael Schrage and Michael Tanamachi

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    Currently unavailable

    About this ebook

    This book provides a unique lens for viewing markets and customer needs to help organizations develop offerings that people really want.

    LanguageEnglish
    PublisherTwo Waves Books
    Release dateApr 7, 2020
    ISBN9781933820521
    Unavailable
    The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
    Author

    Jim Kalbach

    Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full–length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

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