GenX

Jul 28, 2019 2 minutes

by Linda Cooper

NEWS FLASH… In 2020, Generation X, the “sandwich” generation, will hit the ripe old early retirement age of 55. Yes, it’s true! GenX is the generation born between 1965 and 1979, and I am pointing this out because it’s the generation least regarded all-time by mainstream media, and most ignored by advertisers and marketers. However, this tide is about to change…