GROWING UP
CAN YOU EXPLAIN GROWNUPS AND HOW IT CAME TO BE?
In 2004, I met with Shane Bradley and our shared affinity for the older market surfaced. He’d spent time at a retirement village owned by his family and I’d learned at university that there was an impending wave of baby boomers turning 50 between 1996 and 2014.
With that knowledge, we decided to start an online magazine for the 50+ audience. It would be a unique content hub, social club and brain-training hub, with great products and service offerings, through which we would inspire people to make the most of every day.
In 2006 it went live and today, it has a community of 115,000 members, of which 57,000 receive a weekly email newsletter.
THIS YEAR
