NPR

Sampling Ain't Dead: Hip-Hop Producers Break Down The Formula

NPR Music's Rodney Carmichael breaks down what he learned making The Formula, a video series in which five of hip-hop's best producers discuss the alchemy of sampling.

As an art form, sampling has been evolving for 35 years now. That's about how long ago it's been since the legendary when, almost by accident, he figured out how to sample a drum beat from an existing record. It makes this a perfect time to look at the legacy, but also the trajectory, of sampling through a handful of snapshots.

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