Stacking Cash
By Mark Cass
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About this ebook
Stacking Cash' is a comprehensive sales and training manual for anyone serving food, training servers, or in positions of restaurant management
and wants to increase their sales. In short, if you work for tips, and want to make more money. This book is for you.
Mark grew up working in restaurants and developed a love for it at an early age. Different members of his family have owned, operated,
or otherwise made a living working in this industry as far back as he can remember. He began working at his grandmother's
restaurant "The Snook Inn" in Matlacha, Fl. along with his cousins when he was 10. They worked in the kitchen with his
grandma, and Mark worked out front as a busser and as an occasional bar back for his mom. From there he went on to work at many different
restaurants including fast food to diners, bar & grill chains, steak houses, as well as ultra-fine dining. His experiences at every venue allowed him to
hone his skills at each step.
Mark has also been in sales and marketing for the last 20 + years. As a result, he has had success every time he works a restaurant floor. He
consistently ranks among the top servers in sales, and the highest tips earned. He wrote this book to share some of the helpful information that he has
learned along the way.
Mark Cass
Mark grew up the son of a Pentecostal preacher who found himself facing a prison sentence for a crime he did not commit at the age of 18. From there he went on to serve almost 11 calendar years inside the Florida Department of Corrections. He was released in 2003 and came home to discover the world had moved on without him. Mark found meaningful employment was not easy to come by and as a result he started his own recycling business, and then moved on to own two different marketing agencies and then was presented with the annual Culture Keeper award given away each year in the Master Networks organization to the entrepreneur who was most outstanding in their Region. Mark has since become a highly sought after consultant on all manner of subjects from business, marketing, life coaching, etc... He is an inspirational speaker and the author of 4 different books so far... Though his 5th book 'Really Good At Barely Getting By - A survival guide for those living paycheck to paycheck' is highly anticipated.
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Stacking Cash - Mark Cass
What People Are Saying
"I read a Beta copy of this book and have already increased my tips by 20%. This book is legit." – Taylor D. - server
This book is excellent. It is a must-read for anyone who is in the restaurant industry. Whether you are a new hire or an old Vet. As a GM, I require all Front of House new hires to read this during their training week.
– Sean K. restaurant manager
As a corporate trainer for a national restaurant chain. I cannot recommend the reading of this book any higher. Talk about making more money and offering a higher level of service; this book is an excellent way to improve your skills tableside.
– Zach A. corporate trainer
Love, love, love this book. So simple, yet so profound.
– Misty C. – server trainer
This book is great. Reading it made me feel more, a lot more confident on the floor.
– James W. lead server
Dedications
This book is dedicated first and foremost to my Mom. She taught me the finer art of being a server, floor coordination, and how to work a table of guests. She explained to me at an early age that the Guests were there to spend money, and to have a good time, and it was our job to help them do both of those things.
Second, this book is dedicated to Fernando Valera, for believing in me and giving me an opportunity when I needed one. Thank You.
And to anyone who is currently working as a server, or thinks that they may someday want to.
This book is for you!
Author’s Note
Igrew up working in restaurants and developed a love for the industry. Different members of my family have owned, operated, or otherwise made a living working in this industry for longer than I can remember. As a consequence, I began working at my grandmother's restaurant The Snook Inn
in Matlacha, Florida, along with my cousins at an early age.
They worked in the kitchen with my grandma, and I worked out front as a busser and as an occasional bar back for my mom. I remember being in the weeds
for the first time at 10 years old on a Friday night. I later worked at a great number of restaurants, from fast food to diners, Bar & Grill chain restaurants, steak houses, as well as ultra-fine dining. At each stop, I learned something and have honed my skills.
Coincidently, I have been in sales and marketing as well, for just about as long. As a result, I have had a lot of success every time I worked on a restaurant floor. In my career, I have consistently ranked among the servers with the top sales, and the highest tips earned. As a result of this experience,