Anda di halaman 1dari 14

A DISEASE PROTECTOR COMPANY

all out

INTRODUCTION
ALL OUT is owned by Karamchand Appliances Private Limited (KAPL) All Out is almost a generic name for Liquid Vaporizers (vaporizers) It is a company of the Rs 4 billion (in 1999) mosquito repellant industry in India.

BACKGROUND
IT IS MAHARASHTRA BASED FAMILY THEN THEY CAME TO GUJARAT IN RAJKOT & A RELATIVE IN MAKING DIESEL ENGINES THEN THEY CAME IN FAST MOVING CONSUMER GOODS ,IMPRESSED BY THE SUCCESS OF A SMALL MOSQUITO REPELLANT CO. IN RAJKOT ,C

Road ahead
All out had an overall share of voice of 31 % Kapls distribution networK consisted of around 120 distributors across the country Due to its vaporizers product in 1999 the company reportedly selling over half a million pieces.

STRATEGY
Their more concentration on advertisement by video, between movies some clips are show, before action in every movie some clips are shown through the deadly exchange scheme launched in 1999 gave a customer a chance to exchange a mat for a pluggy

Swot analysis
STRENGHT: Better quality Market hold

WEAKNESS
NOT 100% PROTECTION FROM VAPORIZER More advertisment

OPPURTUNITY
Making mulyi product category

THREAT
More competitions

PROBLEMS
All Out's advertisement in 2001, claiming that the brand had 'Extra MMR' had been severely criticized. Reports indicated that television viewers were unhappy about the brand's advertisements before every song, dance and fight sequence in all the films being telecast

cont.
Of the 900,000 outlets across the country, that sold repellants, KAPL was available in only 18%. Single product companies

SUGGESTION
Should concentrate on other brands too Should show advertisements 1 or 2 times so that people dont get irritated of the add & stop seeing it. Should became a company of multi product company

GROUP MEMBERS
SURAJ SANKET HARSHIT MEHUL ARUN DIVYA POORVA PARUL

Mosquito Repellant Market


Mat Coil Vapour Cream

25.3 (5%)

25.3 (5%)

12 (3%) 52 (13%) 152 38%

136.6 (27%)

318.7 (63%)
184 (46%)
Total market=Rs506Cr (1996) Total market=Rs400Cr (1999)