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ABSTRACT India retail industry is expanding itself most aggressively; as a result a great demand for real estate is being

created. Indian retailers preferred means of ex pansion is to expand to other regions and to increase the number of their outlet s in a city. It is expected that by 2010, India may have 600 new shopping center s. DEFINITION RETAILING Retailing involves those companies that are engaged primarily in the activity of purchasing products from other organizations with the intent to resell those goods to the final customer, generally without transformation, and rendering ser vices incidental to the sale of merchandise. MARKETING Marketing is defined by the AMA as "the activity, set of institutions, and proce sses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. MANAGEMENT Management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Retailing is one of the worlds largest industries. It is in a permanent state of change, and the pace of this change has been accelerating over the last decade. From the marketing perspective, retailers are, by definition, closer to theconsu mer than manufacturing companies Indian retail segment contributes to 20% of the GDP Indian market worth $ 250b a year Retailing to jump from 2% to 10% by 2010 CONCLUSION Retail is the done by the retailer where he buys products from the wholesaler an d resell them into the ultimate consumers. So he plays a role intermediary betwe en the producer of goods and user of those products services. Retail outlets lik e Wal-Mart, Big bazaar, Spencers, Reliance fresh etc are the leading retailers in now a days.

SEMINAR ON RETAIL MARKETING AND MANAGEMENT

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