TITLE:- MARKET SURVEY WITH REFERENCE TO COCA COLA

OBJECTIVES:-

Can the soft drink industry will expand in the future. What is the market share of coke in cold drink market? To study future plan & change. What are strategies to success and dominate the market place of 2012. The analysis the promotional strategies.(there are no questions on promotional strategies) These are not objectives of your study.Hardly any of the questions asked fulfill your objectives This is a Comparative study between coke and pepsi 1) To study the customers product preferences for coke and pepsi 2)To gain an insight into the promotional strategies of coke and pepsi 3)To understand the service parameters of distribution of coke and pepsi

QUESTIONNAIRE
Name and Address Type of Outlet ...

(3) Which companys products do you sell? (a) Coca-Cola ( ) (b) Pepsi (c) Others () () COKE OTHERS

(4) Which unit size do you sell? PEPSI (a) 200 ml ( ) (b) 300 ml ( ) (c) 500 ml ( ) (d)2lt ( )

(5) Can you tell me that which companys product are demanded (a) Coca-Cola ( ) (b) Pepsi ()

more?

(6) Can you tell me that which brand is more demanded by consumer? Coca-Cola Rank from 1 to 7 in order of preference (a) Coke ( ) (d) Fanta ( ) (b) Thumsup ( ) (e) Maaza ( ) (c) Limca ( ) (f) Sprite ( ) (g) Kinsley soda

Pepsi (Rank from 1 to 7 in order of preference) (a) Pepsi ( ) (b) 7up ( ) (c) Mirinda Lemon ( ) (d) Mirinda Orange ( ) (e) Slice ( ) (f) Mountain Dew ( ) (7)Rate coke and pepsi on the following variables on a scale of 1to 5 ,1= very satisfactory and 5 =not at all satisfactory. Circle whichever is applicable

PEPSI Timely supply Promotional schemes Exchange policies Promotional material Provided Handling of Complaint s

1 1 1 1 1

2 2 2 2 2

3 3 3 3 3

4 4 4 4 4

5 5 5 5 5

COKE Timely supply Promotional schemes Exchange policies Promotional material Provided Handling of Complaint

1 1 1 1 l

2 2 2 2 2

3 3 3 3 3

4 4 4 4 4

5 5 5 5 5

What are the different promotional schemes offered by cold drink companies .You can put in one question on that like Which promotional scheme do you prefer and then give the options 1)Price discount 2)One on ten free etc

This question can be put after q 6 Q7 can be on what promotional material they prefer for their outlets 1)POP 2)visicooler 3)stickers 4)standees 5)any otherz THANK YOU