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DAFTAR ISI

COVER........................................................................................................................................ i
RINGKASAN PROPOSAL ...................................................................................................... ii
DAFTAR ISI ............................................................................................................................... iii
DAFTAR TABEL....................................................................................................................... iv
DAFTAR GAMBAR................................................................................................................... v
DAFTAR LAMPIRAN............................................................................................................... vi
1. KARAKTERISTIK KEUNIKAN PRODUK BARANG
1.1 Karakteristik Produk .................................................................................................. 1
2. ANALISIS KOMPETISI DAN PELUANG PASAR PRODUK BARANG
2.1 Segmen....................................................................................................................... 1
2.2 Analisis SWOT .......................................................................................................... 1
3. ASPEK MEKANISME PRODUKSI BARANG DAN JASA LAYANAN
3.1 Bahan Produksi .......................................................................................................... 2
3.2 Proses Produksi ......................................................................................................... 2
3.3 Tenaga Produksi............................................................................................................ 2
4. RENCANA PEMASARAN PRODUK
4.1 Target Pemasaran....................................................................................................... 2
4.2 Strategi Pemasaran...................................................................................................... 2
4.3 Anggaran Biaya........................................................................................................... 3
5. Rencana Anggaran dan Laporan ................................................................................... 5
5.1 Indikator Kelayakan Usaha 5

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DAFTAR TABEL

Tabel 1. Anggaran investasi perlengkapan dan penyusutan........................................................ 2


Tabel 2. Anggaran biaya operasional dan HPP peyek sayuran.................................................... 3
Tabel 3. Anggaran biaya operasional dan HPP peyek sayuran.................................................... 4

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DAFTAR GAMBAR
Gambar1. Logo dan slogan peyek................................................................................................ 6
Gambar 2.Rancangan Kemasan.................................................................................................... 6

Daftar Lampiran
Lampiran 1 Lembar Pengesahan Proposal.............................................................................. 7
Lampiran 2 Daftar Riwayat Hidup.......................................................................................... 8
Lampiran 3 surat Pernyataan Kesediaan Mengikuti Program Mahasiswa Wirausaha........... 9
Lampiran 4 Transkrip Nilai Mahasiswa Calon Peserta PMW 2012 ...................................... 10

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