People avoid risky options normally Choosing between losses Example Administrator s choice of
projects
Consequence of Poor Framing - Risky decisions Influenced by way choices are framed
Strong preference for risks While choosing a choice between losses When outcomes are not quantifiable When probabilities of outcomes are not certain Undesirable results follow if such pattern follows in important decision making
Group decision making affected by framing Because of pressures, group members move towards majority positions in the group Other social factors involved in decision failures:
Overconfidence Leadership Practices Threat bias
Training about the causes and consequences of framing effects Dont Immediately React with your first Impulse Employ Multiple Frames Encourage Multiple Framing by Rewarding it
Attempt to identify the Appropriate Decision Frame Conduct some early stage deliberations in the absence of group leader Identify and Select those individuals who possess the ability to employ multiply frames
Managers should beware of the decisions framed to appear as choices of losses. The choice of FRAME can lead to decisions that may be extremely risky and thus lead to the failure of decisions.