Believe
Establishment
Rooted by Masaru Ibuka and Akio Morita Established as Tokyo Telecommunications Engineering Corporation in May 1946. In 1958, Name changed to Sony Corporation.
MILESTONES
Japans first transistor radio (1955)
4PS OF MARKETING
Roduct Rice lace (Distribution) romotion
Consumer Products
Television & Projector Home Video Home Audio Home Theatre System Digital Photography Interchangeable Lens Camera Video Camera Computer & Peripherals Portable Audio Mobile Phone Battery & Charger In-Car Entertainment Storage Media & Batteries
Professional Products
Broadcast & Professional Projector & Display
SONY VIDEOCAMERA
SONY LAPTOPS
HOME THEATRE
PLAY STATION 2X
SONY PCS 11
SONY VCR
SONY DISCMAN
SONY PLAYSTATION 2
Contd
In August 2004, Sony entered into a 50-50 joint venture with Bertelsmann by merging Sony Music and Bertelsmann Music Group (BMG) to form Sony BMG Music Entertainment. Sony continued to operate its Japanese music business independently from Sony BMG
Contd..
Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhlaa Jaa 10 Ka Dum, the Indian adoption of popular game show Power of 10; and Aahat (a Horror Show).
Future Products
Sony also took the wraps off its new laptop computer, the 8-inch Vaio P series Lifestyle PC. unveiled a pair of futuristic glasses that project 3D video onto the lens while still allowing you to see the world around you.
Contd
3D
Soon available in cinemas and on TV screens worldwide.
Environmental Awareness
Sony recognizes the importance of preserving the natural environment that sustains life on earth for future generations It helps humanity to attain the dream of a healthy and happy life.
THANK U