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  • BBA509

    Diunggah oleh

    Raj Oraon
    14 tayangan1 halaman
    The document outlines the course curriculum for Hospitality Management at BIRLA Institute of Technology in Ranchi, India. The course covers topics such as the evolution of the hotel industry, systems and activities of hotels, maintenance, marketing, tourism planning, employment related to tourism, and tourism marketing. Key concepts discussed include classifications of hotels, the development of the hotel industry in India, front office operations, accounting, and the roles of organizations like the Indian Tourism Development Corporation.

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    The document outlines the course curriculum for Hospitality Management at BIRLA Institute of Technology in Ranchi, India. The course covers topics such as the evolution of the hotel industry, systems and activities of hotels, maintenance, marketing, tourism planning, employment related to tourism, and tourism marketing. Key concepts discussed include classifications of hotels, the development of the hotel industry in India, front office operations, accounting, and the roles of organizations like the Indian Tourism Development Corporation.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    14 tayangan1 halaman

    BBA509

    Diunggah oleh

    Raj Oraon
    The document outlines the course curriculum for Hospitality Management at BIRLA Institute of Technology in Ranchi, India. The course covers topics such as the evolution of the hotel industry, systems and activities of hotels, maintenance, marketing, tourism planning, employment related to tourism, and tourism marketing. Key concepts discussed include classifications of hotels, the development of the hotel industry in India, front office operations, accounting, and the roles of organizations like the Indian Tourism Development Corporation.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    BIRLA INSTITUTE OF TECHNOLOGY, RANCHI, INDIA DEPARTMENT OF MANAGEMENT

    BBA509 HOSPITALITY MANAGEMENT


    1. Introduction: Evolution of Hotel Industry, Classification of hotels 2. Evolution of the Industry in India: Definition, Development and early history 3. Systems View of the Hotel Industry: Characteristics of Hotel Industry, Activities of Hotels, Accomodation, Front-Office Keeping, Bar and Restaurant, Supporting Services 4. Maintenance: Accounts and equipments 5. Relevance of Marketing Function: 6. Introduction to Tourism: Definition, Nee, Birth, growth and development of Tourism, Factors influencing growth of tourism 7. Tourism Planning: Need, Governments role in planning 8. Tourism and Employment: Growth of related Industries, employment generation 9. Tourism Marketing: Concepts, importance, marketing mix 10. Indian Tourism development Corporation (ITDC), WTO and Travel Agents India
    Text Books: a) Elliot, J., Tourism b) Hall, DR, Tourism and Economic Development

    in

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