5 Cs of Marketing

The

study the 5 Cs of marketing arises is called Situation Analysis.

Situation

Analysis is study of current market or industry in which a company wants to launch a new product.
In

order to launch a new product, a company first needs to study the market conditions.

5 Cs of Marketing (Contd)
The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ratio, etc. So, a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a Lions share in the market. SWOT analysis means the analysis of Strengths Weaknesses Opportunities and Threats.

The Five Cs are

Company Collaborators Customers Competitors Climate or Context

Company

Product line Image in the market Technology and experience Culture

Goals

Collaborators

Distributors Suppliers Alliances

Customers

Market size and growth

Market segments
Retail channel- where does the customer actually purchase the product? Consumer information sources where does the consumer obtain information about the product? Trends- how consumers needs and preferences change over time

Competitors

Actual or potential

Direct or indirect
Products Positioning Market shares Strengths and weaknesses

Climate or context
Political and regulatory environment -governmental policies and regulations that affect the market. Economic Environment -- business cycles, inflation rate, interest rates and other issues of economic nature Technological environment new ways of satisfying needs, the impact of technology on the demand for existing products.