1

THE INDIAN INSTITUTE OF PLANNING AND MANAGMENT

SHOPPERS STOP
MARKETING INFORMATION FOR DICISION MAKING
SECTION FH1
FACULTY: MR. MANINDER SINGH
GROUP MEMBERS:
ISHMEET (17)
JOGINDER (18)
JYOTI (19)
KANALIYA (20)
KANAV (21)
KANIKA(22)
KARAN(23)
KARUNA(24)
2
vIt is the sale of goods or services from a fixed
location, such as a department store or by
post , in small or individual lots to consumers
for their personal , non business use.

vRetailing in India is finally coming of age.

From a highly unorganized and fragmented
sector it is transforming itself into an
organized and efficient format.

vOrganized retail currently stands at 4 percent

of the Indian retail industry and is expected
to grow to 8-9 percent in the next 5 years 3
Organized and unorganized
retailing

4
ORGANISED RETAIL

5
SHOPPERS STOP
vThe K.Raheja group of
companies is among
India’s largest real
estate players . They
launched Shoppers
Stop on the 27th of
October 1991.

vThis was the first

mega apparel retail
outlet to be
established in India.
As of 2008, Shopper's
Stop had 1.3 million
6
7
vFrom its inception,
Shoppers' Stop
has progressed
from being a
single brand shop
to becoming a
fashion and
lifestyle store for
the family.

vIt is the only

Indian member of
IGDS
8
vParent company : K . Raheja Corp.

vVision : Global retailer in India and

maintain its No. 1 position in the Indian
market

vCompetitors : Pantaloons , RPG , Lifestyle,

Westside , ebony , Pyramid & Globus

9
vMR CHANDRU L . RAHEJA – CHAIRMAN

vMR. B.S .NAGESH – CUSTOMER CARE

ASSOCIATE & MANAGING DIRECTOR

vMR . GOVIND SHRIKHANDE– CUSTOMER

CARE ASSOCIATE & CEO

10
CHALLENGES FACED BY
SHOPPERS STOP
vSpiraling real estate lease rentals prices due
to increase in sales tax.

vAlthough shoppers stop has a strong

understanding of the real estate but they still
face a problem in finding prime locations and
increasing prices of real estate.

vThe attrition rates are high/employee

retention.

vEconomic slowdown: it is manifested in the 11

OVERCOMING CHALLENGES
vTo overcome high attrition rates shoppers
stop should introduce attractive incentive
and higher pay packages.

vShoppers Stop has already established and

positioned themselves in the mind and heart
of the customers . This experience of theirs
give them a competitive edge .

vBuilding and maintaining strong ties with real

estate developers.

vRight positioning: message conveyed to the

target customers must be effective enough in
differentiating the mall’s offering from that of
12
 OPPORTUNITIES
vShoppers stop has strong 17 years of
experience which has helped them
establish their position in the market .

vOrganized retailing in India is still at the

infancy stage so there is large scope for
establishment ( new stores) and
13
 Opportunities contd.
vStrong distribution and logistics network
and supply chain:over the years
shoppers stop has created a strong
distribution and logistics network, with
four Distribution Centers covering more
than 300,000 square feet handling over
400,000 SKUs per year, and working
24×7.

vEffective visual communication:

14
Capitalizing on
opportunities
vShoppers stop can attract a large
number of international brands
thereby enriching the product
bouquet and in turn increasing
product diversification and profit
enhancement.

v Introduce new brands and

develop new private labels to offer
a better depth in each category.
15
Capitalizing opportunities
contd.
vShoppers Stop has a loyalty
contribution of more than 60% .
Maintaining this loyal customer
base will help bring in more
business.

vIncrease in the number of

working women has increased
level of disposable income
.

16
“ We would like to thanks Mr.
Gaurav Kaushik(Sr. Department
Manager, Shopper Stop, Select
City Walk) for his support and
sharing his experience and views
without which are presentation
would have been incomplete”
17
THANK YOU

18