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  • Farmers Market - APHA

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    MarketinHershey
    32 tayangan25 halaman
    This document summarizes research from surveys conducted at three medical center farmers' markets. The surveys found similarities across the markets in their customers. Most customers were community members, patients/families, or hospital employees. Many customers arrived by shuttle, cycling, or walking. Most reported their health as good, very good, or excellent. The surveys also examined customers' fruit and vegetable intake, medical conditions, and opinions on prices and desired services. The researchers concluded the markets could be ideal places for nutritional counseling and education. They recommend better strategies to promote active transportation and reach underserved groups. Next steps could include collaborating more closely with local farms, neighborhoods, and organizations to improve access to healthy, affordable produce and preventive healthcare services.

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    This document summarizes research from surveys conducted at three medical center farmers' markets. The surveys found similarities across the markets in their customers. Most customers were community members, patients/families, or hospital employees. Many customers arrived by shuttle, cycling, or walking. Most reported their health as good, very good, or excellent. The surveys also examined customers' fruit and vegetable intake, medical conditions, and opinions on prices and desired services. The researchers concluded the markets could be ideal places for nutritional counseling and education. They recommend better strategies to promote active transportation and reach underserved groups. Next steps could include collaborating more closely with local farms, neighborhoods, and organizations to improve access to healthy, affordable produce and preventive healthcare services.

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    Attribution Non-Commercial (BY-NC)
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    32 tayangan25 halaman

    Farmers Market - APHA

    Diunggah oleh

    MarketinHershey
    This document summarizes research from surveys conducted at three medical center farmers' markets. The surveys found similarities across the markets in their customers. Most customers were community members, patients/families, or hospital employees. Many customers arrived by shuttle, cycling, or walking. Most reported their health as good, very good, or excellent. The surveys also examined customers' fruit and vegetable intake, medical conditions, and opinions on prices and desired services. The researchers concluded the markets could be ideal places for nutritional counseling and education. They recommend better strategies to promote active transportation and reach underserved groups. Next steps could include collaborating more closely with local farms, neighborhoods, and organizations to improve access to healthy, affordable produce and preventive healthcare services.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 25

    Characteris*cs

    of Customers at Medical Center Farmers' Markets: A Mul*-Site Survey


    Daniel R. George, Ph.D, M.Sc, Jennifer Kraschnewski, MD, MPH Liza Rovniak, Ph.D, MPH, Penn State College of Medicine Diana Monroe, MS, CHES, RHEd, Duke University Elizabeth Fiordalis, MA, Cleveland Clinic

    National growth of markets in the US

    Trend towards farmers markets at medical centers & hospitals

    George, DR. Kraschnewski JL. Rovniak LS. (2011). Public health potenEal of farmers markets on medical center campuses: A case study from Penn State Hershey Medical Center. American Journal of Public Health 101(12): 2226-2236.

    Value added by medical venues


    Promote wellness and benefit communities
    IRS requirement

    Increase access to range of experts Provide sustainable supply of volunteers for health screenings and other programming

    Duke Hospital Farmers Market

    Farmers Market at The Cleveland Clinic


    Community Farmers Market

    Penn State Hershey Medical Center: Farmers Market in Hershey

    Collaborative research
    Undertaken in 2010-2011 Goals: Learn demographics Guide refinements and translation Inform interventions that promote employee/community health

    Demographic data

    Customer prole
    100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

    Community members PaEents/families Hospital employees

    Duke University Hospital

    Cleveland Clinic

    Penn State Hershey

    TransportaEon to market
    100% 90% 80%

    70%

    60%

    Shu[le Cyclling Walking Driving

    50%

    40%

    30%

    20%

    10%

    0%

    Duke University Hospital

    Cleveland Clinic

    Penn State Hershey

    Overall health raEng


    100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

    -Fair/poor -Good -Very good -Excellent

    Duke University Hospital

    Cleveland Clinic

    Penn State Hershey

    Body Mass Index


    Penn State Hershey

    Cleveland Clinic

    Mean BMI, m/kg2

    Duke University Hospital

    24.5

    25

    25.5

    26

    26.5

    27

    Reported medical condiEons


    25 20

    15

    10

    Duke University Hospital Cleveland Clinic Penn State Hershey

    Fruit and vegetable intake


    70 60

    50

    40

    >=2 fruit servings/day


    30

    >=3 veggie servings/day >=5 total servings/day

    20

    10

    Duke University Cleveland Clinic Hospital

    Penn State Hershey

    Price percepEon compared to grocery store


    100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

    -less expensive -appropriate more expensive

    Duke University Hospital

    Cleveland Clinic

    Penn State Hershey

    Desired services
    80 70 60 50 40 30 20 10 0

    Duke University Hospital Cleveland Clinic Penn State Hershey

    Conclusions
    SimilariEes were found across markets and customers Markets may be an ideal place to engage customers in nutriEonal counseling that PCPs may not address EducaEonal focus on guideline-concordant fruit and vegetable intake would be appropriate to address Be[er strategies needed to promote acEve transport Be[er strategies needed to reach medical center paEents, families, & underserved community members

    Next steps?

    Community collaboraEon
    Local Farms, Urban
    gardens

    Neighborhoods, CDCs,
    faith-based organizaEons, housing developments families)
    Urban gardens

    Visitors (paEents, Employees


    Boys & Girls clubs

    PrevenEon Produce

    PrevenEon Produce

    Prescription produce

    Farm Fresh menu

    Community gardens

    Contact
    Daniel George: Drg21@psu.edu Elizabeth Fiordalis: ordae@ccf.org

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