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  • Part - A

    Diunggah oleh

    Vishnu Kanth
    15 tayangan2 halaman
    Part - a 1.Define advertising. 2.Mention the salient features of advertising. 3.what are the aims / objectives of advertising? 4.what is meant by advertising campaign? 5.what are the major institutions involved in advertising? 6.what are the economic effects of advertising? 7.what are some social issues in advertising? 8.what are some benefits of advertising? 9.what is ad agency accreditation?

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    Part - a 1.Define advertising. 2.Mention the salient features of advertising. 3.what are the aims / objectives of advertising? 4.what is meant by advertising campaign? 5.what are the major institutions involved in advertising? 6.what are the economic effects of advertising? 7.what are some social issues in advertising? 8.what are some benefits of advertising? 9.what is ad agency accreditation?

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    15 tayangan2 halaman

    Part - A

    Diunggah oleh

    Vishnu Kanth
    Part - a 1.Define advertising. 2.Mention the salient features of advertising. 3.what are the aims / objectives of advertising? 4.what is meant by advertising campaign? 5.what are the major institutions involved in advertising? 6.what are the economic effects of advertising? 7.what are some social issues in advertising? 8.what are some benefits of advertising? 9.what is ad agency accreditation?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    Department of Management Studies Question Bank 2010 - 2011 UNIT -1 Subject Code : BA9254 SUBJECT: Advertising & Sales

    Promotion Faculty Name : Ms.K.Geetha Year/SEM: II/III

    Part - A
    1.Define advertising. 2 .Mention the salient features of advertising. 3. What are the aims/objectives of advertising? 4. what is meant by advertising campaign? 5. what are the major institutions involved in advertising? 6.what are the economic effects of advertising? 7. what are some social issues in advertising? 8.What are the benefits of advertising? 9.Define ad agency 10. List some factors to consider in selecting an ad agency. 11. What are the major functional areas of a full-service marketing agency? 12. How are ad agencies paid? 13.what is the function of account executive in an ad agency? 14. what is ad agency accreditation?

    15. what is a boutique in advertising parlance? 16. What is the role of advertising agencies? 17. How do the ad agencies acquire new clients? 18.Mention the functions of advertising? 19. What is DAGMAR? 20.Draft the centralized system of ad agency?

    Part - B
    1.Disscuss the steps of Lavidge and Steiners model. Is it applicable for all purchase situations? 2.What are the benefits of advertising? 3.What is the structure of full-service advertising agency? What functions do different departments function? 4.What are the different agency compensation methods? If you were an advertising executive in a company, which compensation method would you favour? 5.What is ad campaign? Explain the steps in ad campaign? 6.What is DAGMAR approach? 7.Explain the advertising objectives? 8.Explain legal implication of advertisement with example? 9.Explain the economic implication of advertisement with example? 10.Case studies will be given.

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