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Media Value Media Attribution

Media Value Media Attribution

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Dipublikasikan oleh Datalicious Pty Ltd

The presentation illustrates and describes media attribution across channels. For more information, visit Datalicious

The presentation illustrates and describes media attribution across channels. For more information, visit Datalicious

More info:

Published by: Datalicious Pty Ltd on Nov 16, 2012
Hak Cipta:Attribution Non-commercial

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09/17/2013

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October 2012

© Datalicious Pty Ltd

10

Only a small minority of people actually click on ads, the majority
merely processes them (if at all) like any other adver+sing without an
immediate response so adver+sers cannot rely on clicks as the sole
success measure but should instead focus on impressions delivered

> Indirect display impact

October 2012

© Datalicious Pty Ltd

11

> Indirect display impact

October 2012

© Datalicious Pty Ltd

12

> Indirect display impact

October 2012

© Datalicious Pty Ltd

13

Closer

Paid
search

Display
ad views

TV/print
responses

> Full purchase path tracking

October 2012

© Datalicious Pty Ltd

14

Influencer

Influencer

$

Display
ad clicks

Online
sales

Affiliate
clicks

Social
referrals

Offline
sales

Organic
search

Social
buzz

Retail
visits

Life,me
profit

Organic
search

Emails,
direct mail

Direct
site visits

Introducer

Closer

Paid
search

Display
ad views

TV/print
responses

> Full purchase path tracking

October 2012

© Datalicious Pty Ltd

15

Influencer

Influencer

$

Display
ad clicks

Online
leads

Affiliate
clicks

Social
referrals

Offline
sales

Organic
search

Social
buzz

Retail
visits

Life,me
profit

Organic
search

Emails,
direct mail

Direct
site visits

Introducer

Closer

Channel 1

Channel 1

Channel 1

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