A PROJECT REPORT ON

“Proposing a product mix and thorough study of the business

and then proposing the promotional strategies”

SUMMER PROJECT REPORT UNDERTAKEN WITH

Jupiter2xlearning.com

( JUPITER ONLINE SERVICES PVT. LTD)

SUBMITTED IN PARTIAL FULFILMENT FOR DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

TO

FACULTY OF MANAGEMENT STUDIES

Mohan Lal Sukhadia University, Udaipur (Raj.) 313001

SUBMITTED BY:

DHEERAJ JAIN

MASTER OF BUSINESS ADMINISTRATION*

(2007-09)
 SYNOPSIS
This project deals with the promotional strategies for an online tutoring company,

jupiter2xlearning.com and about the product mix for the same.

Today’s era is an era of Computers and its technologies and internet world. Now a

day we can not imagine our life without computer and its uses. Everyone is taking

advantage of its applications in his/her day to day life e.g. for trade (selling/buying

things), for matrimonial services, for documentation, for saving important and crucial

data, in medical field, for research work, for primary data collection, for education

purpose, for communication, for sharing personal details via communities/ blogging etc.

This project talks about its one of internet based service that is ONLINE

TUTORING. This concept of online tutoring is done with the leading edge technologies

of VOIP and whiteboard and some other relevant software. This has finished the way

back style of teaching in which students use to sit in front of teacher. Now there is a

whiteboard and headphone for whole session, and this sessions are completely students

driven so now they can decide what they want to learn from the tutors.

My project was on “proposing a product mix and promotional strategies for

Jupiter online services”, whose online project is jupiter2xlearning.com before going

through the project it was very necessary for me to understand this business so went for

hardcore searching for the industry and when understood completely I started working on

my project. It does not include a perfect pattern of the project as I am not well known to

project and all that, what I knew was to work for the company. Whenever I had

something for the betterment for the organization I immediately shared with the director.

This project includes the whole process through which I went while doing project.
 For better understanding I went for the trip to New Delhi. It was not an easy

decision to go there. At first I was avoiding this as I never been outside of home town but

my boss insisted that learning would come only if I follow some hard steps in life.

Inspiring from this I contacted many of the competitors for the information but all refuses

to unveil their secrets to me. But constant pressure from my side made some of them little

bit softer. Finally three of them were ready to talk to me and its my luck that all were

from one place. ☺

I went there and saw their infrastructure and understood the processes of tutoring,

what they offer to the tutors, how the acquire the students, how they train to the tutors for

online tutoring, their future plans etc. it was really an amazing experience to go over

there. I missed two three things when contacted them but after realizing those I

immediately screw them up with efficiency. No special tool was used for this information

getting only the questionnaire I prepared was mandatory.

All I can say at last that it was extreme experience for me to explore my ideas in

the benefits to the organization in which I was working..

 ACKNOWLEDGEMENTS

I am highly obliged to work with Mr. Avinash Agrawal. I thank him for his

continuous support in the MBA summer program. He was always there to listen

and to give advice. He is responsible for involving me in this important project in

the first place.

Mr. Agrawal has been a motivator and mentor more importantly, he taught

me how to work hard and play hard, and how to ski to reduce stress! Without his

encouragement and constant guidance (and the Tender Loving Care for me), I

could not have finished this project. He was always there to help and talk about

my ideas. Mr. Agrawal has kept me in good spirits all the time. Mr. Pawan

Shanker Sharma gave insightful comments and reviewed my work on a very short

notice.

I thank Mr. Jim Coffis for and Mr. Pawan Shanker Sharma, with whom I

explored the ideas, organization, requirements and development process. Thanks

also to Mr. Sanjay Jain (at PIM) for guiding me marketing strategy, techniques

and how to do usability study and to Dr. Anil Kothari for his encouragement to do

this project. He agreed upon this project and support me to do this.

Also I want to extend my gratitude to my beloved parents, my sister Ms.

Ayushi and Ms. Aarti for giving moral support, guidance & motivation, for

listening and cooperating and also for believing in me.

 LIST OF CONTENTS
1. Synopsis
2. Acknowledgement

3. Industry Profile

4. Organization Profile

5. Need for Study

6. Literature Survey

7. Objectives of Studies

8. Research Methodology

9. Analysis of the study

10. Findings

11. Suggestions and Recommendations

12. Bibliography
Industry Profile
Market share is owned by some big players in the online tutoring industry. These are

listed below: -

Tutorvista.com

Mathguru.com

Tutors.com

Transtutors.com

Sylvan-Online.net

Gomath.com

Smarthinking.com

Tutor.com

Atoztutoring.com

Educomp.com

Careerlauncher.com

Anytimetutor.com

SmarterKids.com

Homeworknow.com

Growingstars.com etc.
 “No child left behind Act”, the recent law passed by the American government in

the year 2002, has been a propelling force towards the direction of boosting online

tutoring. According to this law the schools (public as well as private), which “failed” to

provide quality education to the teenagers, are required to hire private tutors to enhance

the student’s performance. Since then the schools that were lagging behind have

tightened their belts. Due to this many American families have started enrolling their kids

to these online tutoring centers rather than sending them to private tutors. The private

tutors or tutorial companies in US charged $ 50 to $ 100 per hour and that helped a lot in

boosting the business for these online tutorials companies as they charge as low as $ 15

per hour!

Many Indian based companies like TransWebTutors (transwebtutors.com),

BrainFuse, TransTutors and Tutor vista have come up with some very exciting offers.

They are providing preparation for standardized tests like TOEFL, SAT, GRE, GMAT

etc. Apart from this TransWebTutors (transwebtutors.com), a New Delhi based company

is offering an unlimited online tutoring for $ 99 per month. Isn’t that mind blowing?

These online tutorial companies have got a pool of teachers specialized in subjects like

Mathematics, Science, English etc.

Online Tutoring industry has risen up very much and is growing day by day.

Online tutoring is a key to success for American teenagers and serve as a tremendous

weapon for their growth and success in the coming future. It's the outsourcing of

education. Just like manufacturing or service jobs, borders no longer limit the task of

teaching America’s youth!

 Online tutoring is proving to be a boon for quality education starved students

especially in developing countries where tutoring charges are very high. Online tutoring

is the best way for such students to get extra help in perusing their study smoothly. Just

with a click of mouse, you get access to professionals and tutorials of desired subjects.

In US itself, online tutoring costs 30-40% less than traditional tutoring. Apart

from monetary concerns, students save a lot of time and energy as in this case the scope

of commuting is out of question. Students can avail online tutoring anywhere, be it

public library, school, home, cyber café or a friend’s place. Online tutoring facilitates the

students to chart out their program according to their own preferences. Flexibility of

timings in online tutoring doesn’t force the students to cancel or postpone their other

important engagements. Students can avail online tutoring anytime, be it early hours or

late night without disturbing their regular study hours and tasks.

No Child Left Behind (NCLB) act of America worked as a catalyst in the growth

of online tutoring industry. Outsourced tutors are being used to fulfill the supplementary

education requirements of knowledge starved American students. Indian companies like

TransWebTutors, Tutorvista, and Transtutors are providing online tutoring services with

utmost perfection. These companies work hard to train and to make their tutors familiar

with American curriculums. Tutors of these companies easily assess the capability of

students and match the pace of tutoring according to individual capability of students.

The statistics of success in US, UK, Canada, Australia and other developed countries,

confirm the quality entrepreneurship, perfection and excellence of management people

and employed tutors of these companies in online tutoring.

*India is fast emerging as the global online tutoring hub by delivering top-notch

teaching services at down-to-earth rates.

With a large number of dedicated post-graduates well-versed in English language, India

has the greatest potential to grow in the online tutoring industry, say industry insiders.

Indian teachers provide tutoring services at a fraction of the amount charged by their

counterparts in the United States, United Kingdom and other European countries.

"When it costs $40-100 per hour in the US, Indian teachers charge three to four times

less," says V Rameshwar, Chief Quality Officer of Chennai-based Tutors World Wide (I)

Pvt Ltd.

Going a step further, Bangalore-based Tutorvista provides unlimited tutoring for a month

for USD 100, says its Chairman and Founder, K Ganesh.

Within a short span of two years, ever since supplementary education through internet

attained an industry status in India, the growth rate is 100-150 per cent, says Rameshwar.

The company, which was started in 2004, now has 400 teachers in its pay-roll and around

5,000 students across the globe.

According to Ganesh, 18 months back, Tutorvista started with one teacher and one

student and now has 500 teachers and over 2,000 students.

India now earns around 15 million USD per year from online tutoring --10 per cent of the

total market share. "This is expected to swell to 2.4 billion USD within three years", says

Ganesh.

Tutorvista has students in 12 countries, including Australia, Turkey, Denmark,

Singapore, the Middle East and Canada. But majority of the students are from the US and

the UK.
 Organizational Profile
Jupiter2xLearning.com is an on-line learning community designed to

share knowledge, with students in the most convenient, efficient and affordable manner

possible. We provide on demand, real time, professional tutoring services to elementary,

middle and high school age students around the world with committed, professional,

highly trained educators. We utilize individualized learning methods, personal one to one

interaction, voice and text communication in a virtual classroom complete with

interactive whiteboard, image and file sharing capabilities and much more.

Our goal is to promote and facilitate the sharing of knowledge. We aim to

create a global learning collaborative dedicated to the advancement of education for

all. We invite you to join with us.

Jupiter2xLearning.com is an on-line learning community offering tutoring in the

most convenient, efficient and affordable manner possible. We integrate 21st century

learning technologies including voice, text chat and interactive whiteboard, with instant,

any time access via the internet to provide personal, one on one, on demand, real time,

and professional tutoring services for elementary, middle, high school and college age

students.

Every student is individually assessed and assigned a personal tutor and academic

counselor. Individual sessions are scheduled by the student and parent at their

convenience. Every school night tutors are available on demand to provide help via

instant messaging, text chat and email.

PERSONAL TUTORING

Our one student to one tutor programs takes place on-line, from the convenience

of your home, school or library on a schedule of your choosing. Every session is

conducted in a virtual classroom with full interactive voice, text chat and whiteboard

complete with file sharing, image uploading and remote access to a growing collection of

web resources. Sessions are private and secure and each is fully recorded and saved for

review and monitoring by students parents and approved mentors.

Study after study has proven that one

to one interaction is the most efficient
and effective method of providing
high quality instruction.

The student and parent determine a schedule for each personal one on one

tutoring session that best meets their needs. Tutors can be scheduled anytime, literally

24/7. And you’re not locked into the same time and day if you don’t want to be.

At the scheduled time the student is prompted to go to their personal learning site,

where their individualized plan, previous sessions and other learning tools are

maintained. Once the secure connection is established the teacher and learner proceed as

if they were sitting next to each other over an assignment.

Each student chooses an on-line persona for security purposes and tutors may not

request or inquire about personal identification.

No special equipment or software is required just a computer (Mac or PC) with an

Internet connection.
OUR TUTORS

We are not a tutor match site or marketplace. Our tutors are recruited, vetted,

trained and become employees of Jupiter. They all have classroom experience and at

least a Bachelors degree – many have post graduate degrees or coursework. We provide

training in local and state curriculum and on-line learning technologies. We constantly

monitor and assess their performance and every tutor agrees to abide by a strict code of

ethics.

COMPARE US

Jupiter Private Tutors Learning Centers

One to One



Personal Tutor


On Demand

 
Service

Free Assessment
 
Flexible 24/7

 
Schedule

Recorded

 
Sessions

On Line
 
$50 and up per hour, Long
Affordable Under $20 per hour $30-$50 per hour and up
Term Contracts and Fees
ON DEMAND

Our on demand tutoring service is unique. Every school night, our tutors are

available and waiting to help students via instant messaging, text chat and email.

On-line learning assistance is a rapidly growing business worldwide. There are a

number of very large companies who have entered the field in the last few years offering

24/7 on demand services subsidized by taxpayers through public libraries and school

districts. These companies try to respond to thousands of students every day.

On demand learning assistance is a

growing trend throughout the U.S.
particularly among public library systems
where the service is billed as “homework
help” or “on-line reference”.

At Jupiter our on demand service is available only to our enrolled students, which

ensures we can always maintain a proper ratio of students to tutors. This also ensures a

quicker response time and the ability for our tutors to devote the time necessary to

accurately and adequately provide the assistance requested.

Since every Jupiter student has their own personal learning site, our tutors can

quickly determine their level of understanding and the best approach to provide

assistance.

Like our personal tutoring sessions, every on demand inquiry is recorded, saved

and is accessible by the student and parent. No other service can provide that level of

safety and security.

HOW IT WORKS?

Our one student to one tutor programs takes place on-line, from the convenience

of your home, school or library (wherever you have a computer with an internet

connection) on a schedule of your choosing.

Every session is conducted in a virtual classroom with full interactive voice, text

chat and whiteboard complete with file sharing, image uploading and remote access to a

growing collection of web resources. Sessions are private and secure and each is fully

recorded and saved for review and monitoring by students parents and approved mentors.

The environment is fun and completely familiar to the vast majority of internet

using children who now spend as much or more time on-line as they do in a classroom.

After submitting a free enrollment application on-line, parents and students can

schedule a free personal assessment and consultation with an academic counselor. The

student and the parent then choose from among our core programs the one best suited to

the child’s age and academic level or they may design a completely custom program.

The student and parent determine a schedule for each personal one on one tutoring

session that best meets their needs. Tutors can be scheduled anytime, literally. And

you’re not locked into the same time and day if you don’t want to be.

At the scheduled time the student will be prompted to go to their individual

learning site to meet with their personal tutor. Once the secure connection is established

the teacher and learner proceed as if they were sitting next to each other over an

assignment.
 The one on one tutoring session is only a part of our service. We provide each

student with their own personal learning site that they can access 24/7 to organize their

schoolwork and store their on-going projects and lessons for review. Additionally every

student has access to a treasure chest of age-appropriate web learning resources selected

specifically for them. The personal learning site also protects each child’s identity and

personal contact information by providing them an on-line persona.

Our on demand service is also unique. Every school night, tutors are available

and waiting to help students instantly via instant messaging, or email. On demand

learning assistance is a growing trend throughout the U.S. particularly among public

library systems where the service is billed as “homework help” or “on-line reference”.

The differences between Jupiter and the mass market providers is we are focused on the

individual. As a registered Jupiter student your learning plan and notes from your

personal tutor are accessible by all or our tutors so if a student comes on-line in between

scheduled sessions with specific assistance requirements our tutors can quickly determine

the level of understanding and the best approach to provide assistance. Since we do not

provide unlimited access to entire populations of cities and states we can maintain a

proper ratio of tutors to students during these access periods to ensure not only a quick

response but the time necessary to really respond properly.

 WHAT WE OFFER

Jupiter2XLearning.com Price Sheet - Fall 2008

On Per Per
Age Level Program Sessions
DemandAccess Mos Semester

Elementary Study Buddy Basic Yes 4* $89.99 $239.99

Study Buddy

Elementary Accelerated Yes 6* $109.99 $295.99

Elementary Study Buddy Intensive Yes 8* $189.99 $349.99

Extra One on One

Elementary Sessions 1 $9.99

High

School College Prep Yes 4* $129.99 $349.99

High

School College Prep Yes 6* $159.99 $429.99

High

School College Prep Yes 8* $189.99 $509.99

High Extra One on One

School Sessions 1 $14.99

High

School Scholar Yes 4* $169.99 $456.99

High

School Scholar Yes 6* $209.99 $564.99

High

School Scholar Yes 8* $249.99 $672.99

 Special Services

Elementary One on One No 4 $59.99 $162.99

Elementary Single Sessions No 1 $14.99

High

School One on One No 4 $79.96 $214.99

High

School Single Sessions No 1 $19.99

All Ages Language Yes 4* $129.99 $349.99

All Ages Language Yes 6* $159.99 $429.99

All Ages Language Yes 8* $189.99 $509.99

All Ages Language One on One No 4 $59.99 $159.99

Language Single

All Ages Sessions No 1 $14.99

High

School ACT/SAT Test Prep Yes 12 $179.99

High

School A/P Test Prep Yes 6 $89.99

 Need for Study
Every business needs growth and for that it needs continuous efforts and

new technologies. For that the researchers has always been trying hard to explore new

ideas and ways to satisfy the customer’s need.

Customers are also very intelligent now a day, they know the market very well

and because of the highly competitive market they have more options to choose from. He

always looks for his profit as well as the services associated with the relevant products. In

our organization also there is an intellectual group of customer who know what they are

getting and at what cost. They are not bothered by the price they paying with respect to

the quality. We have the quality and the best price in the tutoring world but what we are

lacking in is our promotion, as being at initial stage we are targeting students from US

only. So our current task was to promote our business, it could be in any way either

through website or surveys or campaign or road shows or presentations or some

educational programs or through some email marketing concepts or by sending mailers

etc. these are so many….

So to reach to the targeted customers we needed heavy promotions and different

packages. Our main target were the students from K-1 to K-12 for academic subjects and

for the languages we were targeting only those who wanted to learn new languages and

children of NRIs who were willing to learn the Hindi language.

These were the main criterion for the study this project.
 Literature Survey
Article: - Point, Click and Learn: Indian Online Tutoring Companies Find Their

Global Markets

Published: May 15, 2008 in India Knowledge@Wharton

When Biju Mathew moved to the United States in 2000 to work as a software

engineer in a Silicon Valley start-up, he hit an unexpected roadblock in his personal life:

finding tutors for his school-age children. His kids had been used to tutoring in India and

wanted to continue with it in their new environment. Mathew, however, found tutoring in

the United States , both traditional and online, very expensive. At anywhere between $40

and $100 per hour, the kind of daily tutoring that his children were used to was

unaffordable.

Mathew looked for some way to connect his children to their tutors back in India . He

also realized that, like him, many other parents in the United States would want high-

quality tutoring for their children at affordable prices. Spotting a business opportunity,

Mathew found a seed investor, Saji Philip. He then hired three software engineers in his

hometown in Kochi in southern India to work on the software required for e-tutoring. In

January 2004, with the technology in place and three tutors on board, he set up Growing

Stars and offered math tutoring at $25 per hour.

Over the last few years, online tutoring from India for students across the globe has taken

on the contours of an industry. Along with other services in the burgeoning person-to-

person offshoring (PPO) space, it has tremendous growth potential: In the U.S. market
alone, revenues for Indian tutoring companies are estimated by some to be at $20 million

today, and industry players expect the total to reach $2 billion in three to five years.

Demand for online tutoring from India is driven by its large talent pool of teachers and

lower costs. This is similar to the demand for the well-established Indian software and

services and business process outsourcing industries. Then there is the advantage of sheer

convenience. In most of these companies, online tutors are available 24 hours a day for

one-on-one help. Students can log in at their convenience and assignments can be

discussed through online chat sessions and voice. A virtual whiteboard allows the use of

charts, graphs and diagrams.

While there are no firm numbers about the industry's size, estimates suggest that well

over 100 players fill the space. They range in size from the venture-fund backed

TutorVista.com, which has 600 tutors and 10,000 students, to Tutors Worldwide India, a

fully-owned subsidiary of the U.S. company Socratic Learning, with 250 tutors. There are

also mom-and-pop outfits with five tutors or fewer. Science, mathematics and English are

usually taught. Offerings include homework help, regular grade tutoring, and preparation

for the SAT, ACT and other exams. In many cases, tutors work from their homes.

Though prices vary, they are much lower than those at U.S. tutoring firms, in some cases

as low as $10 an hour. TutorVista.com, which charges $99.99 per month for unlimited

tutoring, aims to make its service part of a family's monthly budget, like a health club

membership.

A Wealth of End Consumers

A report by Alok Aggarwal of Evalueserve, a global research and analytics services firm,

puts online tutoring from India as one of the PPO services to watch out for. Others with
strong growth potential are website development, graphic design, and editorial and

writing services, according to the report. Aggarwal says that with technology advances

and the growth of the Internet, small offices, home businesses and individuals can utilize

PPO services. Individually taken, each contract is often of low value, usually between

$100 and $5,000. "But since the number of end consumers and small businesses is

enormous, the total addressable market in the United States alone easily exceeds $20

billion," the report says.

Evalueserve's research shows that from April 2006 through March 2007, revenues from

the PPO sector were more than $250 million. Aggarwal says that India 's share was $35

million to $40 million, and that online tutoring from India would have been around $12

million to $14 million. He expects the PPO market to grow to more than $2 billion by

2015.

Indian players are far more bullish. They estimate revenues from tutoring from India to

the United States at $20 million, and expect the total to reach $2 billion in three to five

years. According to K. Ganesh, founder of TutorVista, "This is like the market for

computers or the market for cell phones in India . It is completely dependent upon how

disruptive the model is and the price point." Technology, both by way of advancement

and penetration, will play a key role, Ganesh adds.

For Aditya Singhal, founder of TransTutors.com, the figures are immaterial. "It really

doesn't matter what the numbers are," he says. "We have not even touched the tip of the

iceberg and the growth is going to be exponential. The market is simply too huge."

Indian e-tutoring companies haven't forayed only into the United States . They are also

reaching out to students in the United Kingdom , Canada , Australia , China and West
Asia . But it is the U.S. online tutoring market, currently estimated at $200 million and

which some players say represents more than half the global market, that excites them

most. TutorVista, for instance, has students in 13 countries, but more than 90% of its

revenues come from the United States .

Indian companies -- those already in the education business and start-ups -- have

been quick to spot these opportunities and are trying out different business models. Some,

like Educomp Solutions and TransTutors, have tied up with U.S. e-tutoring firms and get

work subcontracted from them. As the back-end vendors for the U.S. firms, these Indian

companies put up the infrastructure and hire and train tutors in India . In most cases, the

course content is provided by the U.S. company, which also performs the marketing,

brand building and student acquisition.

For the U.S. firms, outsourcing some of their work to India for as little as $6 an

hour -- compared with the $10 to $15 per hour that they pay to tutors in the United States

-- is a steal. Their success in outsourcing IT services and business processes to India

makes it an even more compelling proposition. When students in the United States log on

to the U.S. service provider's website, more often than not they have no idea that their

tutor may be in India .

Another business model that companies, including TutorVista, have adopted is the

direct-to-consumer route. Along with the back-end operations, these companies develop

course content and reach out to students directly. Some companies, such as Career

Launcher, started their e-tutoring operations as back-end providers, learned the ropes,

then branched out to the retail segment. Others are keeping both options open, a strategy

they obviously prefer to keep under wraps for fear of upsetting their U.S. partners.
Each of these business models has its own opportunities and challenges. While the

subcontracting model has a low gestation period, it is also very competitive. With an eye

toward getting the work, Indian companies tend to undercut each other. The result is low

margins, around 10%. On the other hand, the direct-to-consumer model offers much

higher margins, around 25% to 30%. But it requires large up-front investments for brand

building and customer acquisition.

A Potential Game-Changer

Meanwhile, one player that has introduced a potentially game-changing move is

the Bangalore-based TutorVista. Started by Ganesh in November 2005, TutorVista has

flat pricing of $99.99 per month for unlimited hours of tutoring. "At half the price of U.S.

companies, one can create a certain demand, but the demand cannot explode," Ganesh

says. "What we have done is to introduce disruptive pricing."

TutorVista has also focused on developing proprietary software and building its brand.

Over the last two years, it has invested 50 man-years and $2 million to develop its own e-

commerce platform. "Our teachers and students have around 200,000 sessions per month.

To manage this is a nightmare and can be done only by automation," Ganesh says.

He sees brand building as TutorVista's biggest challenge for now. He points out that

certain consumer businesses by nature are successful either as extremely small or very

large set-ups. Online tutoring, he says, is one such business. "If you want to scale up, you

have to be at a completely different level. There can be no in-betweens. The customer

acquisition costs alone will kill you. It requires a huge amount of money, and this is what
most companies fail to realize," Ganesh says. "It was only when we raised $2 million

from Sequoia Capital in June 2006 that our business really started."

TutorVista, which turned profitable in January, has received $18 million in venture

funding. A big chunk of the money is going toward building the brand. The mandate for

TutorVista's marketing vice president, Anu Bhave, who is based in the United States, is

to build partnerships with school districts, schools, libraries and education software

companies. "The strategy is to get access to a large number of students at one go," Bhave

says.

Other companies, too, have been busy with their growth strategies. Educomp, for

instance, has acquired a 76% stake in Three Brix e-services, the promoter of tutoring

website Learninghour.com. It is now looking to address the U.S. market in a big way.

Career Launcher has entered into a joint venture with POWERMath, which has both an

online and offline presence in the United States . Stepsedu.com recently introduced a

"zero investment" affiliate program to expand its reach with students in the Unites States

and Canada . Says Stepsedu founder Kamal Wadhera: "Our affiliates don't have to deliver

the service on our behalf. They only have to enroll the students for us."

TransTutors is in talks with U.S. firms for both investment and possible partnerships.

Another company, TransWebTutors, is preparing to launch is own technology platform in

the next three to four months and is talking to investors for $5 million to $10 million in

funding to take the company to the next level. "Until now we have been focused on

getting our back-end operations in place and on customer retention," founder Nishant

Sinha says. "We are now ready to grow exponentially. The funding will be for marketing

and building our brand."

Fraught with Challenges

For all the opportunity, however, the business is fraught with challenges, both

external and internal. For one, while students and parents may relish access to affordable,

high-quality tutoring, the noise is growing in the United States about outsourcing of

services of any kind to India . When it comes to education of their young and

impressionable, the noise is only expected to get louder.

According to S. Sadagopan, director of the International Institute of Information

Technology in Bangalore , it will be "imperative" that online tutoring companies from

India "set standards in place and also build strong assurance mechanisms. Building

credibility with quality is the key to the success of this industry."

To be a player of any reckoning, scale is also a must. This means companies need to

invest significantly in technology for a complex e-commerce platform and back-end

infrastructure. More important, getting the right tutors and training them is a daunting

task. It is not only about voice and accent and tutoring over a machine. It is also about

two inherently different attitudes toward learning and teaching. Unlike Indian education,

which is structured, formal and often by rote, the U.S. system is more interactive and

informal. Then there is the entire business of building the brand and the value

proposition.

Growing Stars, for instance, has not been able to build on its early-mover

advantage. More than four years after it started operations, it has 60 tutors and 450

students. TutorNext, started by Bhave, now with TutorVista, closed shop within a year

for sheer lack of marketing funds. Industry players acknowledge that for every firm that

is up and running, many have fallen by the wayside.

Kiran Karnik, former president of the National Association of Software and Service

Companies, cautions that companies will not succeed if they remain too focused on

keeping costs down. "There is a huge potential waiting to be tapped. Indian companies

should not short-change themselves by cutting corners."

India is fast emerging as the global online tutoring hub by delivering top-notch

teaching services at down-to-earth rates. Within a short span of two years, ever since

supplementary education through internet attained an industry status in India, the growth

rate is 100-150 per cent, says Rameshwar.

The company, which was started in 2004, now has 400 teachers in its pay-roll and

around 5,000 students across the globe.

According to Ganesh, 18 months back, Tutorvista started with one teacher and

one student and now has 500 teachers and over 2,000 students.

India now earns around 15 million USD per year from online tutoring --10 per

cent of the total market share. "This is expected to swell to 2.4 billion USD within three

years", says Ganesh.

Tutorvista has students in 12 countries, including Australia, Turkey, Denmark,

Singapore, the Middle East and Canada. But majority of the students are from the US and

the UK.

Among the other developing countries which have ventured into the "eBay of

education", such as Pakistan, Sri Lanka and Malaysia, India has an edge, says Ganesh.

India has a large number of post-graduates with sufficient computer know-how compared

to these countries, he says.

 They deal directly with the parents and the students. There is no other brand or

company intermediating in the B2B (Business to Business) model, he points out.

Tutoring through letters and couriers had been a mode of supplementary education in

sparsely populated countries like Australia for long.

But, with the advent of voice technology on the internet, "real-time voice-based

online education" has become accessible to everyone across the globe

Surprise No. 1: America's public schools are actually improving, average scores inching

upward despite increased numbers of immigrant and often poorly prepared children.

But we're still losing — failing to inspire and fully prepare — roughly half our children.

Most are bright and curious, and can be taught. Just check how many, even from the

poorest neighborhoods, are "digital natives."

Surprise No. 2: The school system as we know it — 20 to 30 children in a classroom,

sitting mostly passively through instruction, moving grade-to-grade with preset courses in

rigid sequence — is toast.

Surprise No. 3: A fascinating "disruptive technology" has started to displace big chunks

of schooling. It's called student-centric learning — individualized instruction, or better

put, students progressing at their own pace, guided by computer programs tailored to

their learning levels and personal learning strengths. A process in which teachers instruct

less, coach more.

Prediction: In 10 years, computer-based, student-centric learning will account for 50

percent of the "seat miles" in U.S. schools. By 2024, roughly 80 percent of courses will

be taught this way.

A similar disruption is now hitting America's public schools with their century-

old standardized grade levels and assumption that courses can be put in rigid sequence,

taught to all kids of a similar age at the same time and speed. Like the industrialized

factory on which they were modeled, the schools and their row-upon-row classrooms are

rapidly being undermined by flexible new models designed to accommodate kids'

learning differences.

For evidence, check the number of home-schooled children — up from 850,000 in

1999 to more than 2 million today. Add to that the rapid rise of charter schools with their

experimental, more flexible formats. And computer-based courses created by private

firms. The computer-learning programs have skyrocketed from 45,000 in 2000 to roughly

1 million today, and they're quickly improving with enhanced video, audio and

interactive elements, including formats to reach different types of learners. More than 25

states now have supplementary virtual schools.

 Objectives of Study
New world is full of strong and cut-throat competition and it very heard to make

customers brand loyal. As nowadays customer has many alternatives of a single product

and they have internet power from which they can go for further classification and

information Objective of study were: -

1. To identify the ways of promotional strategies and new emerging about a product.

2. To suggest a product mix

3. Spectrum of Expansion in phases

4. To suggest the promotional strategies

5. Website and SEO (search Engine Optimization)

Our company was in initial stage so it was very necessary to differentiate our self

from other competition so our main target was to promote our web side using SE (search

engines). It was the phase of promotional strategy and other parts was to propose a

product mix.
 SWOT analysis
To gauge the status of the organization SWOT analysis was undertaken with view

that a proper strategies could be suggested for the betterment of the company.

STRENGTH - Inherent capacity which an organization an use to gain strategic

advantage over it competitors

WEAKNESS - Inherent limitations or constraint which creates a strategic disadvantage

OPPORTUNITY - a favorable condition in the organization’s environment which

enables it to consolidate and strengthen its position

THREAT - an unfavorable condition in organization’s environment which creates a risk

or causes damage to the organization

STRENGTHS WEAKNESSES

* Devoted Team * De-motivating environment

* Highly Qualified Tutors * Fund limitation

* Proper Systems * Maximum classes for family members only

* Highly Qualified team * Website issues

* 24*7 Availability * Less manpower

* Database management * Availability of the tutors

* Infrastructure * Lack of communication sometime

* Flexibility in timings * Technical team

* International project * Lack of experts in respective field

* Competitive price * Tutoring place has no noise control system

* Receiving response from other countries * Customer acquisition was not enough

* Better CRM * Multi-directional, non-focus marketing Strategies

* Higher pay scale to the tutors

 OPPORTUNITIES THREATS

If got late in expansion, the idea can be

* Good business future in next 3-5years * implemented by others

* Expansion in India. * Fear of hacking the website

Wastage of lot of investment if promotion is not

* Expansion in Gulf Countries * proper

Promotion through newspaper in metro cities as NIBM & Summer vacations can create a problem for

* IIPM do * acquiring students

* Promotion by using the contacts of existing students * No backup tutors if one tutor left the organization

If tutor leaves b'coz of dispute then he/she can

* Advertisement in Foreign Universities * make infamous us

Rainy season may result in absenteeism of the

* If investment is higher, fruitful future is ahead * tutors

* Capture the market of other small institutes

* Acquisition of small coaching institutions

* Tie-up with same

* Can test different strategies in summer vacation

Deductions: - There are many positives to take away but there are also many gray areas

which required immediate attention say for example fund management, proper marketing

strategy, and infrastructure.

There seems to be immediate need for organized and focused product mix

strategy to excel in competition. The need of hour is that a phased revamping of

processes is required which would streamline and organized the organizational operations

and thus would enhance productivity and profit.

 Research Methodology
Problem: - The organization was not able to capture the market.

As being in introductory phase it was a greatest challenge for us to acquire the

customers. For that we had to attract the customers and as in US all customers are

internet savvy so our main concerning area was our website and some other promotional

strategies like mailers, mails, SEO and live presentations etc.

Promotion is a critical part of doing business but still very important part.

Potential consumers must get information that will positively influence what they think of

a business and convince them to use its services. Promotion is the tool to accomplish this

goal. What is promotion, and how can it be used in an effective manner? This bulletin

will answer these questions and give you a process for developing an effective

promotional strategy or plan.

Data Collection (Primary and Secondary)

In this research there was a great challenge collecting primary data. Because our

business is based on US customers and it was out of my reach to contact there in US

directly. So I directly went for the secondary data.

As it has to do with the distant customers we went for searching competitor’s

strategies and it was possible only through the websites of all the competitors. While

googling on the same I found many new strategies and promotion schemes and new

subjects which we could implement in our business also.

Elementary and Secondary Education

In fall 2008, a record 49.8 million students will attend public elementary and

secondary schools. Of these, 34.9 million will be in pre kindergarten through 8th grade

and 14.9 million in grades 9 through 12. An additional 6.2 million students are expected

to attend private schools this fall.

Public school systems will employ about 3.3 million teachers this fall, resulting in a

pupil/teacher ratio of 15.3, which is lower than in 2000, when the ratio was 16.0. An

additional 0.5 million teachers will be working in private schools this fall, where the

pupil/teacher ratio is estimated at 13.0.

There are about 14,200 public school districts containing about 97,000 public schools,

including about 4,000 charter schools. There were about 35,000 private schools offering

kindergarten or higher grades.

Current expenditures for public elementary and secondary schools will be about $519

billion for the 2008-09 school year. The national average current expenditure per student

is around $10,418, up from $9,154 in 2005-06.

Colleges and University Education

About 18.3 million students will attend the nation’s 2-year and 4-year colleges

and universities, an increase of about 3.0 million since fall 2000. College enrollment is

expected to continue increasing, reaching a projected 20.4 million in fall 2016.

 Females are expected to comprise the majority of college students in fall 2008,

numbering about 10.6 million compared to 7.7 million males. Although the majority of

students attend full-time (an estimated 11.5 million for fall 2008), 6.8 million will attend

part-time. About 7.2 million students are expected to attend public 4-year colleges, 6.5

million public 2-year colleges, 4.3 million private 4-year colleges, and 0.3 million private

2-year colleges.

Increasing numbers and percentages of minority students are attending college.

Between 2000 and 2005, the percentage of Black college students rose from 11.3 to 12.7

percent, and the percent of Hispanic students rose from 9.5 to 10.8 percent.

The record college enrollments have been driven by both increases in the

traditional college age population and rising enrollment rates. Between 2000 and 2006,

the 18- to 24-year-old population rose from 27.3 million to 29.5 million and the

percentage of 18- to 24-year-olds enrolled in college also was higher in 2006 (37.3)

compared to 2000 (35.5 percent).

For the 2006-07 academic year, annual prices for undergraduate tuition, room,

and board were estimated to be $11,034 at public institutions and $28,384 at private

institutions.

During the 2008-09 school year, 714,000 associate's degrees; 1,585,000 bachelor's

degrees; 647,000 master's degrees; 91,000 first-professional degrees; and 55,800 doctor's

degrees are expected to be awarded.

 Product Mix and Product Line

• The product mix is the set of all products offered for sale by a company.

• A product mix has two dimensions:

• Breadth - the number of product lines carried.

• Depth - the variety of sizes, colours, and models offered within each

product line.

• A product line is a broad group of products, intended for similar uses and having

similar characteristics.

Dividing the market into groups

An entire market rarely has the same tastes and preferences

Targeting is the actual selection of the segment you want to serve

the target market is the group of people or organizations whose needs a product is

specifically designed to satisfy

Positioning is the use of marketing to enable people to form a mental image of

your product in their minds (relative to other products)

Segmentation - Variables

Geographic Segmentation

• Most MNCs vary their products according to country

• special tires in the Middle East

User Status

• Non-Users Vs Current Users

• Credit Card Companies

• new card vs another card

• Blood Banks, entry level cars/bikes

Usage Rate

• Heavy Users Vs. Light Users

• The Beer Market is a classic example

Psychographic Segmentation

Evaluation of Segments

Having segmented the market, which one to choose?

What are the criteria?

Big Emerging Markets (BEMs)

China, India, Brazil etc

Potential Competition and Cost

Imagine going against Microsoft in the PC OS market for someone like Unix

Summary

• Consumers are very finicky and want to feel special

• From mass marketing to mass customization

• Segmenting is important
Products and Product Differentiation

Agenda

• Classification of products

• Levels of a product

• Product Differentiation

• Product Life Cycle

On the basis of nature of product

• Goods Vs Services

On the basis of type of consumer

• Tangible Vs. Intangible

• consumer Product Vs. Industrial (Business to Business Product) e.g. soap Vs.

Printing Press

Shopping Habits Classification

• Build the TOMA factor

• Inertia is there, and hence TOMA maybe important

• Sales promos and advertising important too

Core Benefit

• the need that is satisfied by the product

• Transportation

Expected Product
• the basic product alone is not enough

• consumers expect some features

Augmented Product

• Certain Features that go beyond customer expectations

• for example, high power and high mileage

• similar to customer delight

• today’s augmented product will become tomorrow’s expected product e.g.

airbags

Product Differentiation

• Creating a value package that is better/ different

than competition’s in a way that is meaningful to the customer

• how is your product different ?

• Consumers like to switch too

• Consumers like to be unique

• Novel stimuli are more noticed

• A white person here would be instantly noticed

• Else, will be a “me-too” product

Product Life Cycle

All products have 4 phases

• Introduction

• Growth
• Maturity

• Decline

One must keep the maturity period going as long as possible

4 Ps – Product vs. Service

• Service is intangible – no ownership of anything at end

• Service is inseparable from production

• Hence, not possible to store it

• Cannot inventory it hence time is important

• Services need to be delivered real time Customers involved in production of

service

• There is variability

• Importance of the human element greater

4 Ps – Product

• It is very important to “manage the evidence” “tangibilize the intangible”

• First, see whether service has any tangible parts at all

• Then, work on enhancing tangible cues and supplying new ones, is possible

• Thus, doctor’s office should look neat, clean, and hygienic

• Professor’s room should look untidy, full of papers and books and random

material!

• Beggar should look unkempt and dirty!

• It is also important to have supplementary services – why?

• Since they may be necessary for the performance of the main service

E.g. Car park in hotel

• Waiting room with TV, newspapers

• Same case with barber

• Thus, without supplementary services, will lose customers

• Hence, e.g., resort needs to have plenty of attractions

• It is no coincidence that the world’s No. 1 co is a service co

It is also important to have a service blueprint

• A layout of what happens in the service production process

• It is important to carefully check the weak links

Also, extreme efforts need to be taken in order to standardise service offering

• After all, customers pay the same, hence, expect equal treatment

• How to standardize

4 Ps - Price

• Services are heterogenous and price comparison becomes hard

• Plus, service provider gives only “guesstimate”

• E.g. X has severe stomach ache, can Dr. give him exact estimate?

• Customer needs vary, hence price comparisons are harder still

• Price may be a cue for quality

• Cost-based, competition-based and demand-based pricing

• Cost-based pricing is used by say us in special programmes

• Demand-based pricing is also hard, since there are ethical concerns

• Competition-based pricing is quite popular

4 Ps - Place

• In a sense, services are easier to distribute, since

logistical nightmare is not present to that extent

• There are unique aspects like franchising, which work

to Marketer’s advantage

• What is the product (good) equivalent?

4 Ps – Promotion

• Use attractive, vivid information since no “product” is there

ITEMS NEWSPAPERS (Rates in per square cm.)

TOI DB DNA RP
CITIES
B/W COLOUR B/W COLOUR B/W B/W COLOUR

ALL

ADDITION 6275 6650 4205 6500 - 1320 1920

AHEMDABAD 500 500 1049 1300 1375 60 80

BANGLORE 1950 1950 - - - 77 98

MUMBAI 3095 3095 - - 1200 - -

DELHI 2545 2545 - - - - -

CHENNAI 595 595 - - - - -

TOI- Times of India, DB- Dainik Bhasker, RP- Rajasthan Patrika, DNA (of DB group)

Background

Services

Most of the on-line providers offer similar sounding services: one to one,

whiteboard, Voip, qualified tutors, etc. Some promote archiving services and

some tout "mentors" or other intermediaries that monitor sessions and are

available to provide feedback to parents. Tutor.com and TutorVista are both

promoting on demand 24/7 availability. (Tutor.com does not provide voice and

will not provide the same tutor.) TutorHigh provides a head set and digital

writing pad and pen. Some of the providers provide initial assessments and/or

progress reports. Most accept credit cards, a few accept Paypal, none are using

Google checkout.

Pricing

There are a variety of offers, schedules and pricing models employed in this

space: per minute, per hour, per session, monthly unlimited, by subject, by

level, and various combinations of all of these. Homework help is a key offering

on some. There are a variety of specialised offerings like test prep or specific

course programs and some of these are priced seperately. On-line providers are

pricing themselves under the traditional learning centers and independent tutors

who charge $50 and up per hour/session. On-line services range in price from
between $9.99 and $30 per hour and generally promote pre-payment plans

from $29.99 to $500.

Offers

Free trials are offered by most providers. Some provide some sort of demo

on-line. Most offer some form of guarantee, most often additional time, but a

few provide money back guarantees.

OFF-LINE

Sylvan:

Program pricing will vary, because we customize our instruction to meet the specific

academic needs of your child, as indicated on the results of the Sylvan Skills Assessment®. The

components that make up the total cost of an in-center or online tutoring program include:

program length, tutoring subjects, hourly instruction cost and the payment schedule that best fits

your family's needs.

Sylvan offers a variety of payment options to ensure your child can get the help he needs.

These options include credit card, check or financing through our flexible student loan

program. When choosing the financing option, monthly payments for in-center or online

tutoring can be as low as $88 a month.

Sylvan's average hourly rates for in-center or online tutoring can vary by geography and

the needs of your child. Because some Sylvan Learning Centers are locally owned and operated,

you should contact your local Sylvan to get the most specific information about pricing possible.
KUMON

Kumon Center are individually owned and operated, so cost and hours of operation

vary. Monthly tuition typically ranges from $80-$110 per subject, per month. There is also

an initial, one-time registration fee of $30-$50. Kumon will conduct the child's placement

test free of charge.

PrepPoint

A Brief Comparison*

Princeton
PrepPoint Sylvan
Review

Approximate Hourly Rate $50** $95 $50

Typical Ratio 1-on-1 1-on-1 3-on-1

In Your Home Yes! Yes! No

No Start-Up Costs Yes! Yes! No

No Commitment Required Yes! Yes! No

** $50/hour is for standard tutoring with our Associate Tutors. Upon request, you may also be

able to arrange tutoring with a Lead Tutor at $60/hour or Founder at $75/hour. All rates apply to

our home service region.

ON-LINE

Tutor.com

Minutes Price Savings

50 minutes $29.99

100 minutes $59.98

$119.96
200 minutes $19.97
$99.99

$179.94
300 minutes $29.95
$149.99

$299.94
500 minutes $69.95
$229.99

TutorVista.com

Get unlimited tutoring in as many subjects as you want for $99.99 a month. We offer

tutoring across grades in Math, English and Science.

Growing Stars

Always-On Tutoring® – proactive tutoring by personal tutor at 119.95/month!

Growing Stars is proud to launch our newest educational program: Always-On Tutoring

®. With the Always-On program, your child's tutor is logged on and available for a 5 hour

window each school evening, Sunday through Thursday from 4 pm to 9 PM in your time zone.

Students also have the option to pre-schedule a session with their tutor any day through a web-

base system.
www.tutorhigh.com
Smartthinking.com

SMARTHINKING offers a variety of convenient ways to purchase tutoring services. You can

pay using a VISA or Master Card via our secure server.

Plan Description Price Details

Plan 1 - Access to live tutoring in all SMARTHINKING Users pre-buy one

$35 per
Hourly subjects (Mathematics, Math in Spanish, Statistics, hour upon account
hour*
Physics, Biology, Introductory Finance, Economics, creation, good for

Introductory Anatomy & Physiology, Organic

Chemistry, Accounting, General Chemistry, Spanish,

Plan 2 - The four-hour
and Writing), SMARTHINKING's live Grammar
Four-Hour $120 per package is good
and Brainstorming Centers; Submit your writing to
Bulk Package package for four months
SMARTHINKING's Essay Center, Career Writing
after purchase.
Center, and Spanish Essay Center; and unlimited

access to academic resources.

Access to SMARTHINKING's Online Writing Lab This essay

Plan 3 -
for one essay submission. An E-Structor® Certified $19.95 per submission is good
Single Essay
tutor will review and critique your essay and return it essay for four months
Submission
to you in approximately 24 hours. after purchase.

This essay
Plan 4 - Preparing for the SAT? Submit a practice essay for a
$9.95 per submission is good
SAT Review – 1 critique from a real tutor, suggestions for
essay for four months
Essay improvement, and a suggested score.
after purchase.

* Hourly rates are subject to change without prior notification.

Instant Math Help

Instant Math help Tutor.com Smartthinking TutorVista

Price (per 50 minutes) $14.00 $30 $29 $99 per month

Specializes in algebra
Yes No No No
and math

Uses illustrated

answers with motions

Yes No No No
lines to explain step-

by-step instructions

Highly qualified and

Yes Yes Yes Yes
certified teachers

Instant homework help Yes Yes Yes No

Request favorite tutor Yes No No No

Monthly Unlimited Tutoring Package -

No more waiting days or weeks to get help when you need it!

Our monthly unlimited tutoring package is our high value, most requested package for students.

You can request as many sessions in as many of the below listed subjects as you need at any time

convenient to YOU. Your sessions are customized to the subject and topic you want to learn.
 $49.99 for the first month so you can try us at a price that is almost too good to be true. $99.99

per month thereafter.

Offer package:Summer tutoring for $235: Limited time offer valid for up to 2 hours per week or

a total of 20 hours through the summer.

Package 1: single hour session: $22 per session

Package 2: 5 one hour tutoring sessions: $104.00

Package 3: 8 one hour tutoring sessions: $155.00

Package 4: 15 one hour tutoring sessions: $255.00

Package 5: 24 one hour tutoring sessions: $400.00

Package 6: Test preparation for 15 hours: $255.00

Package 7: Test preparation for 24 hours : $400.00

e-tutor: -

School
Grade Independent Guided Quarter Sem Full Year
Year

K-1 $99/month (3 months) (5 months) (10 months) (12 months)

2-3 $129/month 5% 10% 15% 20%

+ $100/month
4-5 $159/month
$129/month $35/month/subject
off! off! off! off!
6-8

(1st subject) (each add'l subject)

9-12 $139/month $45/month/subject + $150/month

(1st subject) (each add'l subject)

Save another 5% when enrolling 2 or more students. Save 10% when enrolling 5+.
Questionnaire on Online Tutoring Service
1. Most desired time slot from the students?
(a)morning (b)evening (c)night (d)any time

2. Where tutor take classes?

(a) At institute (b)at home (c)at cyber café (d)other…………….

3. from where you acquire tutors?

(a) schools (b)colleges (c)tuition centers (d)friends/family

4. from where you acquire students?

(a)schools (b)colleges (c)tuition centers (d)other……………..

5. Whom you consider the nearest competitors?

(a) Tuition centers (b) home tuitions (c) school teachers
(d) Others online inst. Like tutor vista, tutor, growing stars…………………..

6. What is/are the advertisement mode?

(a)internet (b)local cable wala (c)newspaper (d)shows/speech
(e) others…………….

7. teaching processes?
(a)on curriculum (b)homework help (c)problem solving (d)languages……….

any other services running in that premises? (e.g. share trading, online business)
…………………………………………………………………………………..

8. what kind of requirement you need from students?(software/hardware)

Ans:-…………………………………………………………………………………
…………………………………………………………………………………..

9. Supporting bodies?
(a)government (b)proprietorship (c)partnership (d)other……………….

10. the average revenue per year?

(a) in lakhs (b) in ten lakhs (c) in crores (d) less than lakh

11. is there any particular training for tutors?

Ans.:-……………………………………………………………………………………
……………………………………………………………………………………

12. Upcoming goal/target?

Ans.:- …………………………………………………………………………………..
……………………………………………………………………………………

Signature/Seal
 Analysis of the study
Tutoring is an age-old practice. The dictionary definition describes a tutor as a

person who gives individual, or in some cases small group, instruction. The purpose of

tutoring is to help students help themselves, or to assist or guide them to the point at

which they become an independent learner, and thus no longer need a tutor.

Content knowledge is an essential ingredient for a tutor; however, to be truly

effective, a tutor must combine content knowledge with empathy, honesty and humor.

Empathy requires a tutor to "read" the emotional states, attitudes and perceptions of their

students. Empathy is the ability to see others from their personal frame of reference, and

to communicate this understanding to the person involved. In order for tutors to establish

a supportive relationship with their students, tutors must be open and honest. Students are

often reluctant to talk with a stranger about their academic problems. If a tutor is

perceived as genuine and having a strong desire to listen, students will be more willing to

open up and discuss their problems. Humor can also play an important part in a tutoring

session. Humor can reduce tension. Shared laughter is a powerful way to reinforce

learning. Humor can set students at ease and increase rapport. Humor can also be used to

compliment, to guide or to provide negative feedback in a positive manner.

In addition, a successful tutor demonstrates a caring attitude. Caring consists of

being organized for the tutoring session, being punctual, establishing a learning

relationship with the student, developing unique teaching strategies, and becoming

familiar with the learning process. Ultimately, tutoring is sharing yourself with another

student in a way that makes a difference in both your lives.

There are many benefits to tutoring

Heightens sense of competency/adequacy in conforming to new role.

Encourages higher levels of thinking.

Permits more advanced students to study below-level material without embarrassment.

Increases motivation to learn in order to maintain new role.

Increases ability to manage own learning and study strategies.

Increases subject specific knowledge.

Increases related general knowledge.

Increases understanding of subject area.

Improves attitude toward subject area.

Provides more empathy with students.

There are also many benefits to the students who receive tutoring

Offers more individualized, systematic, structured learning experience.

Provides greater congruence between teacher and learner, closer role model.

Improves academic performance and personal growth.

Improves attitude toward subject area.

Generates stronger effects than other individualized teaching strategies.

Motivates self-paced and self-directed learning.

Provides intensive practice for students who need it.

Improves self esteem.

 Online tutoring provides a wonderful environment for people who are unable to

cope-up with the off-line world. So here are 10 reasons for you to evaluate the benefits of

online tutoring over the off-line tutoring.

1. Customized Attention: Perhaps the biggest reason in favor of choosing online

tutoring is the fact that the education sector on the whole in US is facing ever increasing

pressure. With the population rate on the increase, classrooms are packed to capacity and

very often children can get left behind. This is not because the teachers do not care, but

simply because they have not got the time to spend with individual children. It is thought

that every year there is an increase of around 1 million students in grade K-12 and this

will keep rising. A quality tutoring service can help to bring your child back up to speed

and a tutoring service will match the curriculum your child already knows to ensure there

is no confusion.

2. Learning with technology from this century, not the last: With rapid developments

in new technologies becoming available, school teachers can often find themselves left

behind and somewhat outdated however much they try to catch up. Online tutors can

make the most of this technology as after all they are already utilizing a part of it already,

the internet, as a way of getting information and material across to the student.

3. I don’t get it, and it’s okay: Some students who are on the shy side are reluctant to

put their hands up in the classroom and admit they are not following the lesson. Students

who struggle this way benefit drastically in an online classroom as they are one on one

with the tutor and do not feel peer pressure.

4. Can you repeat that one more time?: Materials and resources are right there in front

of you anytime you want them in the online classroom environment. If you have
forgotten instructions then you can re-read online until you are certain of what is needed

from you.

5. Can you repeat what we covered two months ago one more time?: For older

students who work a full time job to supplement their studies, it can be hard when it

comes to studying to focus for a test or an assignment. Libraries are not open 24/7 and so

research can become a real chore. With online tutoring, students have a tutor ready to

focus on the material for a particular test and assignment, available when the student

needs it.

6. How about Physics at 11pm?: You are able to choose when, where, how long and

what time you study. This can be useful in a wide variety of situations. You may work

and have to fit studying in alongside work hours. If you have children you are able to

study after putting them to bed. Studying when you feel most relaxed and at ease will be

easier and you will see more progression.

7. Education On Demand: Individuals who are disabled or who have a condition that

leaves them uncomfortable or makes attending school or college impossible can study

from home in the secure and comfortable environment they are used to.

8. Involved Parenting: Parents can play a major role in their child’s education and

become more involved by progress reports that are updated every time your child

completes a session. No more waiting for 9 weeks to learn if your child is bordering

between grade levels to get them the help to bump them up.

9. Responsible Parenting: Parents will have researched and chosen the online tutoring

service for their child to ensure their child is in safe and reliable hands. A Child
Protection Policy is a must for any learning environment to whom you wish to trust your

child.

10. Save the Best for Last, and Just for Me: All online tutors are highly qualified and

will have Masters or PhD in their chosen areas. This means you are getting tuition from

the best sources possible. Of course best of all, you also have their undivided attention

during your lesson.

Five Steps to Being an Effective Tutor

STEP ONE: Know what is expected of you As a Tutor

Know your responsibilities and duties as a tutor in regards to

Clients

Supervisors

Instructors

Other Tutors

STEP TWO: Setting Up the Tutor Session

The better you are prepared; the better you will be able to tutor. Learn how to:

Shape the tutoring environment.

Prepare yourself for your client.

Prepare the necessary tutoring paperwork

STEP THREE: Meeting Your Client's Needs

The better you meet your client's needs during a session, the better the session . Get to

know your client's:

Psychological needs

Academic needs

Social needs.

STEP FOUR: The Ingredients of a Good Tutor Session

The following are some of the necessary ingredients for a good session:

Greet your client and give them your undividied attention

Have empathy with your client's problems.

Be honest with your client.

Set the Agenda

Have a sense of humor.

Have the ability to "lighten up" a situation.

Have a good interaction with your client, a good give-and-take.

Know your client's strengths and weaknesses.

Work through your client's strengths to improve his/her weaknesses.

Make your client feel good about him/herself and his/her accomplishments.

Know when to stop a session

End the session on a positive note.

STEP FIVE: Ending the Tutoring Session

Do not just say "good-bye" when the session is over. You should:
 positively assess the work that was done during the session.

Give assignments if appropriate.

Re-schedule for another session.

Do any necessary tutor paperwork.

always end the session with a positive comment.

Strengths Weaknesses

One to One Expert adapts to individual learner. High cost, difficult to scale.

One to Many Routine learning tasks, low cost, Learners adapt to expert.

scalable.

Many to One Lowest cost, most accessible. Poor quality control.

Traditional Online

One to One Synchronous - Face to Face Synchronous – chat, instant

messaging

Asynchronous – email

One to Many Synchronous – Face to Face Synchronous – chat

Asynchronous – calendar, bulletin

board, news, tutorials, and

messaging (automated email)

Many to One Synchronous – Face to Face and Synchronous – chat

highly unstructured Asynchronous – bulletin board

 Suggestions and Recommendations
Remind consumers about our existence again and again.

We can enter into the market with high promotion

Working on SEO (search engine optimization).

Offering other core languages except Hindi.

We should have proper segmentation of student’s need and their subject deficiencies.

Should highlight some international test preparations.

Called corporate advertising

Go for the Ad agencies

Some sort of Coupons to the student for attending the seminar.

Provide freebie with the courses like syllabus, free test series and extra class of less time

Price off

Contests and sweepstakes

quantity discounts

cash discounts

Direct Marketing

Direct mail

Presentations at universities

TV e.g. direct-response advertising

Banners and pamphlets

Promotional Ad

WE DON’T COMPETE WITH OTHERS BUT WITH OURSELVES!

Are you facing the same problem which millions have faced earlier………….

This is again a problem that millions of the problems are there because you can’t identify

the problem itself. And finding a problem is not enough, cure is very necessary for that

problem. Some give you the solution without knowing the proper problem whether some

are able to find out the problem but they are lacking in solution providing……

Don’t be upset! Join us!! you are one of the youngest organization which not only

find your problem area but also find solution to that particular problem

We concentrate on each individual in finding his/her problem area and work

according to that problem.

Teaching is not a problem for many but what to teach and how to teach is what

called a challenge.

Solving the problem again is not a big task but to make understand the concept

behind that problem is what needed.

We, being the youngest of all bringing more energy & new ways of tutoring and

some unique style of teaching where our aim is not just to finish the session for the

provided timing and to help in homework or in studies but to understand the weaknesses

& strengths of the students and to work accordingly so that for future he is able to do that

with so much ease that one can hardly believe. Our goal is to make each and every

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WEARE THE ONE WHO WILL DECIDE YOUR WAY OF SUCCESS NOT THE

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millions are just dreaming. HURRY UP and avail the benefits of the schemes available.
 Bibliography
* Research Methodology, Methods and Techniques, Dr.C.R.Kothari.1990

* Human Communication: Principles, Contexts, and Skills.

Book, C. L. (ed.) 1980. St. Martin's Press, New York.

* How To Promote To Bring People Back Downtown. Downtown

Research and Development Center. 270 Madison Ave., New

York, NY, 10016.

* Marketing Management. Kotler, Philip. 1984. Fifth ea.,

Prentice-Hall, Inc., Englewood, NJ, 07632.

* Positioning: The Baffle For Your Mind Ries, Al and Jack

Trout. 1981. McGraw-Hill Book Co., New York.

* Advertising Media Planning. Sissors, Jack Z. and Jim

Surmanek. Crain Books; 740 Rush Street, Chicago, IL,

60611, 1982.

* Managing Design and Development Downtown. U.S. Dept.

of Housing and Urban Development. Washington, D.C., March,

1983.

http://www.free-articles-zone.com/article/74665/Online%20Tutorials%20-

%20The%20next%20big%20thing%20in%20Education%20Industry

http://www.2xlearning.com/how%20.html

Building Blocks: Sample Tutoring Services in Education

  Central Texas College (webliography- tutorials):

http://disted.ctcd.cc.tx.us/tutorials.cfm

 College of Lake County (message board):

http://webboard.clc.cc.il.us:8081/~wc

 Colorado Community College (email and vendor provided tutoring

services): http://ccconline.org/studentinfo/tutoring.htm

 Salt Lake Community College (online writing center – email, chat):

http://www.slcc.edu/wc/student/index.html

 Michigan Virtual University (chat):

http://vcampus.mccvlc.org/index.asp?dir='services'&left='leftTutor.htm'&

content='Tutor.asp'

Learning Systems: Instructional Delivery and Learning Management Systems

 Land online site compares course management systems

http://www.c2t2.ca/landonline/

 http://dir.yahoo.com/Business_and_Economy/Business_to_Business/Train

ing_and_Development/Distance_Learning/Delivery_and_Management_Sy

stems/

Online Tutoring Services

 http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Ed

ucation/Tutoring