DAFTAR LAMPIRAN

Lampiran A. KUESIONER PENDAHULUAN ............................................

A-1

Lampiran B. INPUT COCHRAN-Q TEST ..................................................

B-1

Lampiran C. HASIL ITERASI COCHRAN-Q TEST ...................................

C-1

Lampiran D. KUESIONER PENELITIAN ...................................................

D-1

Lampiran E. HASIL PERHITUNGAN COUNTS ALL RANDOM .................

E-1

Lampiran F. HASIL PERHITUNGAN COUNTS FIXED HOLDOUT STIMULI F-1

Lampiran G. HASIL PERHITUNGAN LOGIT MAIN EFFECT ....................

G-1

Lampiran H. HASIL PERHITUNGAN LOGIT INTERACTION EFFECT .....

H-1

Lampiran I.

NILAI RELATIVE IMPORTANCE .........................................

I-1

Lampiran J.

MARKET SIMULATOR ........................................................

J-1

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I-12