PERANCANGAN IKLAN PROMOSI

EVENT JUNIOR FUTSAL CAMPIONSHIP

SOCCER
KOMPAS GRAMEDIA
Business Department Mens Media

LAPORAN KERJA PRAKTEK

Suci Aprilia Wulandary

NIM: 200825013

JURUSAN DESAIN KOMUNIKASI VISUAL

FAKULTAS DESAIN DAN INDUSTRI KREATIF
UNIVERSITAS ESA UNGGUL
JAKARTA
2012

PERANCANGAN IKLAN PROMOSI

EVENT JUNIOR FUTSAL CAMPIONSHIP
SOCCER
KOMPAS GRAMEDIA
Business Department Mens Media

LAPORAN KERJA PRAKTEK

Suci Aprilia Wulandary

NIM: 200825013

JURUSAN DESAIN KOMUNIKASI VISUAL

FAKULTAS DESAIN DAN INDUSTRI KREATIF
UNIVERSITAS ESA UNGGUL
JAKARTA
2012
I

PERANCANGAN IKLAN PROMOSI

EVENT JUNIOR FUTSAL CAMPIONSHIP
SOCCER
KOMPAS GRAMEDIA
Business Department Mens Media

LAPORAN KERJA PRAKTEK

Diajukan untuk memenuhi persyaratan kurikulim Sarjana Strata I
pada jurusan Desain Komunikasi Visual
Fakultas Desain Industri Kreatif
Universitas Esa Unggul

Suci Aprilia Wulandary

NIM: 200825013

Jakarta, Agustus 2012

Disetujui Oleh,
Koordinator Kerja Praktek

Dosen Pembimbing
Kerja Praktek

M. Ramadhan Cahyadi

Ahmad Fuad, S. Sn
II

KETERANGAN KERJA PRAKTEK

Semester Ganjil/ Genap, Tahun Akademik 2012/2013

Nama

: Suci Aprilia Wulandary

NIM

: 2008.25.013

Nama Perusahaan : PT Kompas Gramedia,

Business Department Mens Media

Alamat Perusahaan : Jl. Panjang No. 8A, Kebon Jeruk

Jakarta 11530

Telepon

: 083897853633

Topik Bahasan

: Perancangan iklan promosi

Waktu Pelaksanaan : 04 Agustus 2011 - 04 November 2011

Mengetahui

Koordinator Kerja Praktek

Dosen Pembimbing
Kerja Praktek

M. Ramadhan Cahyadi

Ahmad Fuad, S. Sn
III

KATA PENGANTAR

Puji syukur penulis panjatkan kepada Tuhan Yang Maha Esa, yang

telah memberikan segala rahmat dan karunia-Nya sehingga LAPORAN

KERJA PRAKTEK ini berhasil diselesaikan. Serta terima kasih sebesarbesarnya kepada dosen pembimbing laporan kerja praktek Bpk. Ahmad
Fuad dan juga selaku koordinator kerja praktek. Para staf Devisi Promotion Mens Media. Judul yang dipilih adalah Perancangan iklan promosi
untuk Kompas Gramedia Business Department Mens Media.

Diharapkan laporan kerja praktek ini dapat menambah pengeta-

huan serta pengalaman penulis dalam melakukan pekerjaan di bidang

desain grafis. Sehinga penulis dapat mengetahui pengalaman kerja dalam dunia desain grafis yang sebenarnya.

Penulis menyadari laporan kerja praktek ini masih jauh dari sem-

purna, maka penulis mengharapkan saran dan kritiknya yang bersifat

membangun dalam menyempurnakan laporan kerja praktek ini. Akhir
kata penulis mengucapkan terima kasih dan mohon maaf apabila masih
ada kekurangan dalam penulisan ini.

Jakarta, Agustus 2012

Suci Aprilia Wulandary

VI

DAFTAR ISI

HALAMAN JUDUL ......................................................................

HALAMAN PENGESAHAN ........................................................

II

KETERANGAN KERJA PRAKTEK ............................................

III

KATA PENGANTAR ....................................................................

VI

DAFTAR ISI .................................................................................

VlI

DAFTAR GAMBAR .....................................................................

iX

LAMPIRAN ..................................................................................

Xll

BAB I PENDAHULUAN ...............................................................

1.1 Latar Belakang Masalah ............................................

1.2 Rumusan Masalah .....................................................

1.3 Batasan Masalah ........................................................

1.4 Tujuan dan Manfaat Kerja Praktek ...........................

1.4.1 Tujuan ............................................................

1.4.2 Manfaat .........................................................

1.5 Lokasi dan Waktu Pelaksanaan ................................

1.6 Sistematika Penulisan ................................................

BAB II LANDASAN TEORI .........................................................

2.1 Teori Komunikasi ........................................................

2.1.1 Proses Komunikasi .......................................

2.1.2 Model Komunikasi ........................................

11

2.2 Komunikasi Massa .....................................................

12

2.2.1 Pengertian Komunikasi Massa.....................

12

2.2.2 Unsur-Unsur Komunikasi Massa ...............

13

VII

2.3 Desain Komunikasi Visual ..........................................

13

2.3.1 Tujuan Desain ................................................

14

2.3.2 Fungsi Desain Komunikasi Visual ...............

15

2.4 Teori Warna .................................................................

15

2.4.1 Karakteristik Warna ......................................

15

2.4.2 CMYK ............................................................

15

2.4.3 RGB ...............................................................

17

2.5 Tipografi .......................................................................

18

2.6 Promosi ........................................................................

21

2.7 Iklan ..............................................................................

21

BAB III KEADAAN UMUM PERUSAHAAN ...............................

24

3.1 Sejarah Singkat Perusahaan ......................................

24

3.2 Visi dan Misi Perusahaan ..........................................

25

3.3 Pengelompokan Bidang Usaha .................................

27

3.4 Kegiatan Bisnis Perusahaan ......................................

28

BAB IV PERANCANGAN IKLAN PROMOSI .............................

30

4.1 Analisa Data ................................................................

30

4.2 Konsep Perancangan Pekerjaan ...............................

32

4.3 Hasil Karya ..................................................................

34

BAB V PENUTUP .........................................................................

72

5.1 Kesimpulan ..................................................................

72

5.2 Saran ...........................................................................

72

DAFTAR PUSTAKA .....................................................................

74

VIII

DAFTAR GAMBAR

Gambar 2.5.1 Kerning .................................................................

19

Gambar 2.5.2 Leading ................................................................

20

Gambar 2.5.3 Tracking ................................................................

20

Gambar 2.5.4 Baseline ...............................................................

20

Gambar 4.1 Logo Angkasa .........................................................

33

Gambar 4.2 Logo Commando ....................................................

33

Gambar 4.3 Logo Forsel .............................................................

33

Gambar 4.4 Logo Fortune ..........................................................

33

Gambar 4.5 Logo Hai ..................................................................

33

Gambar 4.6 Logo Hotgame ........................................................

33

Gambar 4.7 Logo National Geographi Indonesia .....................

33

Gambar 4.8 Logo Reload ...........................................................

33

Gambar 4.9 Logo Ridebike .........................................................

33

Gambar 4.10 Logo Sinyal ...........................................................

33

Gambar 4.11 Logo Soccer ..........................................................

33

Gambar 4.3.2.1 Vector ................................................................

35

Gambar 4.3.2.2 Vertor ................................................................

35

Gambar 4.3.2.3 Hasil Kerja Alternatif ........................................

36

Gambar 4.3.2.4 Hasil Kerja Alternatif ........................................

36

Gambar 4.3.2.5 Hasil Kerja Alternatif ........................................

37

Gambar 4.3.2.6 Hasil Kerja Alternatif ........................................

37

Gambar 4.3.2.7 Hasil Kerja Terpilih ..........................................

38

Gambar 4.3.2.8 Flyer Junior Futsal ...........................................

39

Gambar 4.3.2.9 Spanduk ............................................................

40

IX

Gambar 2.5.1 Kerning ..................................................................

19

Gambar 2.5.2 Leading .................................................................

20

Gambar 2.5.3 Tracking ................................................................

20

Gambar 2.5.4 Baseline ................................................................

20

Gambar 4.1 Logo Angkasa ..........................................................

33

Gambar 4.2 Logo Commando .....................................................

33

Gambar 4.3 Logo Forsel ..............................................................

33

Gambar 4.4 Logo Fortune ...........................................................

33

Gambar 4.5 Logo Hai ..................................................................

33

Gambar 4.6 Logo Hotgame .........................................................

33

Gambar 4.7 Logo National Geographi Indonesia ......................

33

Gambar 4.8 Logo Reload ............................................................

33

Gambar 4.9 Logo Ridebike .........................................................

33

Gambar 4.10 Logo Sinyal ............................................................

33

Gambar 4.11 Logo Soccer ...........................................................

33

Gambar 4.3.2.1 Vector ................................................................

35

Gambar 4.3.2.2 Vertor .................................................................

35

Gambar 4.3.2.3 Hasil Kerja Alternatif ........................................

36

Gambar 4.3.2.4 Hasil Kerja Alternatif ........................................

36

Gambar 4.3.2.5 Hasil Kerja Alternatif ........................................

37

Gambar 4.3.2.6 Hasil Kerja Alternatif ........................................

37

Gambar 4.3.2.7 Master Desain ...................................................

38

Gambar 4.3.2.8 Desain Flyer dan Poster ..................................

40

Gambar 4.3.2.9 Spanduk ............................................................

42

Gambar 4.3.2.10 X-Banner...........................................................

44

Gambar 4.3.2.11 Umbul-umbul ...................................................

46

Gambar 4.3.2.9 Backwall ............................................................

48

Gambar 4.3.2.13 Dammy Cek Juara .........................................

50

Gambar 4.3.2.14 Desain Medali Belakang ................................

52

Gambar 4.3.2.15 Desain Medali Depan ....................................

52

Gambar 4.3.2.16 Desain Medali Belakang ................................

52

Gambar 4.3.2.17 Desain Medali Depan ....................................

52

Gambar 4.4.1 Cover Majalah Commando .................................

55

Gambar 4.4.2 Layout Iklan Angkasa Commando ....................

56

Gambar 4.5.1 Image Majalah Fortune .......................................

58

Gambar 4.5.2 Iklan Image Majalah Fortune .............................

59

Gambar 4.6.1 Cover Majalah Hai edisi 35 ................................

61

Gambar 4.6.2 Iklan Terbit Majalah Hai edisi 35 .......................

62

Gambar 4.7.1 Cover Majalah Hai edisi 37 .................................

64

Gambar 4.7.2 Iklan Terbit Majalah Hai edisi 37 ........................

65

Gambar 4.8.1 Cover Majalah Hai edisi 38 ................................

67

Gambar 4.8.2 Iklan Terbit Majalah Hai edisi 38 ........................

68

Gambar 4.9.1 Cover Majalah Hai edisi 45 .................................

70

Gambar 4.9.2 Iklan Terbit Majalah Hai edisi 45 .......................

71

Gambar 4.10.1 Cover Majalah Sinyal edisi 126 ........................

73

Gambar 4.10.2 Iklan Terbit Majalah Sinyal edisi 126 ...............

74

Gambar 4.11 Desain Kaos Sinyal ...............................................

75

Gambar 4.12 Iklan Bersama Koran Kompas .............................

76

Gambar 4.13 Desain Stiker Ballpoint Hotgame ........................

77

Gambar 4.14.1 Print Amplop Cokelat Hai ..................................

78

Gambar 4.14.2 Amplop Cokelat Majalah Hai ............................

78

Gambar 4.15 Kertas Kado Majalah Fortune .............................

79

XI

LAMPIRAN

Lampiran Form Evaluasi Mahasiswa PKL .................................

XII

83