Chapter 15

Oral Communication
Essentials
 Enhancing Voice Quality

• Practice good posture.

• Breathe from the diaphragm.
• Control the articulators.
– Jaw
– Tongue
– Lips
Using Your Voice Effectively

• Pitch
• Volume
• Speed
• Tone
• Emphasis
• Enunciation
• Pronunciation
• Analysis
 Strengthening Your
Presence
• Confidence
• Enthusiasm
• Sincerity
• Friendliness
• Eye contact
• Body actions
• Appearance
 Purposes of Oral Presentations

• To inform

• To persuade

• To entertain
Types of Oral
Presentations

• Manuscript
• Memorized
• Impromptu
• Extemporaneous
Preparing for an Oral Presentation

• Determine the purpose.

• Analyze the audience.
• Gather materials.
• Organize the presentation.
• Select appropriate presentation aids,
if necessary.
• Prepare notes, if needed.
• Rehearse.
• Refine content and delivery.
Parts of a Presentation

• Opening

• Body

• Closing
 Organizational Patterns
• Chronological
• Topical
• Spatial
• Causal
• Comparative
• Problem and solution
• Direct or indirect
Keys for Delivering an Effective
Oral Presentation

• Remain calm.
• Begin positively.
• Use presentation aids effectively.
• Make adjustments based on
audience feedback.
• End positively.
• Respond to questions.
 Emceeing an Event
• Welcome the audience.
• Introduce the head table.
• Acknowledge dignitaries.
• Assist program participants.
• Moderate a question-and-answer
session.
• Conclude the event.
 Introducing a Speaker

• Identify your purpose.

• Gather information.
• Develop the presentation.
• Rehearse.
• Deliver the introduction with skill
and confidence.
 Participating in Media
Events
• News conferences
– Introduce yourself.
– Keep remarks short.
– Speak confidently.
• Radio or television interviews
– Create a succinct and clear “sound
bite.”
– Pay attention to voice quality and
nonverbal cues.