Indra Riady 29111049 R45A Strategic and Decision Making

Representative Heuristic
When I entered new environment in a college, work or community most of the people that I had meet is recognize me as a chinese people. Sometimes it whas a luck but sometimes it makes me unconfort because im not chinese person or descent of chinese person cause my mother and father were sundanese people. The last experecience that people was recognizing me as a chinese was did by my lecture in MBA ITB, when the first meeting in the lesson every srudent must introduce theirself, when my turn to introduce myself suddenly the lecture ask me a question are your from Korean or Chinese?. The benefit that I got with my chinese look like face is when I entered of chinese community im easily accepted by them and when I lived in Semarang, chinese people always viewed as a rich people and honored people makes me always treated well by them. Based on my experience, in Indonesia mostly Indonesian people (pribumi) still see the chinese people is not an Indonesian citizen even they was born in Indonesia. Some people have a good judgement with chinese people because their smart, good in business and rich but some other people see chinsese people in the bad view such as there are stingy, arrogant and sly. There are so many heurisric judgement about chinese people in Indonesia but by the time people know each other it would be fade.

Availability Heuristic
When I see Korean girl in televeision I was so amaze and love them because their beauty face and luminous skin their have. Im so curious why them so beautiful and has a great skin, by that so many cosmetics products were sell around the world such as faceshop, skin food etc. their product were nature based product that made from vegetables, fruit and natural ingredients. So my heurictic judge that their beauty is caused by skincare product that they use which made from natural ingredients. But I found the fact when I went to Korea a few months a go that their beauty is not just come from their skincare product but they did cosmetic surgery. So many beuaty clinic in Korea that offered for cosmetic surgery. This heuristic judgement comes from because so many Korean artist were promoted their skincare and cosmetics in a lot of advertising so make my mindset to think that skincare product and skin care routinity that make them beautiful.