Vasanth & Co9538855483 9865006483

Type Industry Genre Founded Founder(s)

Proprietary Concern Retail electronics 1978 H. Vasanthakumar

Headquarters Chenni, Tamil Nadu, India 50 Area served Products Revenue Parent tamilnadu ,pondicherry ,bangalore Consumer durables 3,500 crore vasanth tv

Company It is renowned chain dealer of consumer electronics and home appliances in Tamil Nadu, India. The company was started in year 1998 and has 17 showrooms across almost every town in Tamil Nadu and one in Pondicherry and Bangalore. We, Vasanth & Co established in the year 1978, Indias No.1 Dealer in consumer durables, have wide geographical presence in the southern part of India. It has a network of 39 showrooms operating in almost all towns of Tamilnadu and one each in Bangalore and

Pondicherry. Since its inception the sales graph of the company has been slopping upward steadily and today it has earned for itself the envious position of being an Rs.2.5 Billionturnover company. Vasanth & Co. views customer service and solving customer complaints as effective ways to build and maintain customer base, establish customer rapport and to generate future sales through repeat purchases & positive word-of-mouth reference. Acting as a vital bridge between customers and manufacturers, Vasanth & Co. strives to resolve customer problems immediately to avoid frustrating wait for them. Our prompt handling of customer complaints has, in fact, built up customer confidence in us more especially when customers are vulnerable to competition. Our most loyal customers are not those who never had problem with the product we sold, but buyers whose complaints were resolved satisfactorily. Customers who purchased black & white TV sets from Vasanth & Co. way back in 1978 that was the time television came to India still continue to be Vasanth & Co. customers. This speaks volumes about customer loyalty Vasanth & Co. enjoys. Though a proprietary concern, its affairs are managed with utmost professionalism, proprietor H. Vasanthakumar is a well-reputed person of public standing. He is an ardent social servant, philanthropist, editor & publisher, who contributes in a big way to promote education and sports among the poor and offers relief and remedies to the affected people. We are dealing with home appliances, kitchenware items and beauty care products. We focus on quality and aim to achieve total customer satisfaction.

Branches It has branches in Chennai(8), Coimbatore, Salem, Bangalore Expansion It has one of the developing & developed home appliances in Tamil Nadu. They plan to expand more than the 50 showrooms all over the India. SAP implementation The company choose to implement my SAP ERP 2005 across its 10 show rooms to integrate availability of information which will help in optimising its supply chain with faster turn around of its inventory and enhanced visibility of profits.

EXPERIENCE On the date of 1st December I started my internship in home appliances. I have taken survey from customer, area wise statistical analysis with brand, product comparison, awareness, public relation of our branch centre.

Next week I got a opportunities to meet customers explaining about the product, and checking the product stock in branch Meeting with managers to develop more and more ideas to attract consumer buy providing EDLP in festival days ( X mas, new year ), discount, coupon offer, point collection in product, rewards in purchase. All this make the customer to visit more. Next work in the case of delivery goods correctness.
Vasanth & Co Indias No.1 Dealer in consumer durables has been in the news all the time for creating new records in sales and marketing, and also for breaking its own record to reach newer heights. Vasanth & Co. houses globally reputed brands only, all under one roof. The governing principles of Vasanth & co. are sale of quality and standard products, competitive price, prompt delivery, installation and demonstration, after-sales-service, prompt handling of customer complaints, consumer education.