] ( ][ ( [(
) . ( ) (
) )
2 2 2
2
y y x
x
r
N N
Y X XY N
Random
Membelah tes menjadi dua bagian secara random dapat dilakukan dengan cara undian
sederhana guna menentukan aitem-aitem nomor berapa sajakah yang dimasukkan menjadi
belahan pertama dan mana diikutkan menjadi belahan ke dua. (Syarat: Aitem HOMOGEN)
Gasal Genap
Seluruh aitem yang bernomor urut gasal dijadikan satu kelompok menjadi belahan pertama
dan seluruh aitem yang bernomor urut genap dijadikan satu kelompok menjadi belahan
kedua
Matched Random Subset
Setiap dua aitem yang berdekatan (harga indeks aitem(p) dengan korelasi antara aitem
dengan skor tes (r
ix
)) dapat diundi untuk menentukan mana yang dimasukkan kedalam
belahan pertama dan mana yang diikutkan kedalam belahan kedua
Reliabilitas PENDEKATAN KONSISTENSI INTERNAL: Cara Pembelahan Tes
Formula:
Reliabilitas PENDEKATAN KONSISTENSI INTERNAL: Spearman-Brown
978 0
957 0 1
957 0 2
r 1
r 2
r B S
12
12
xx
.
.
) . ( ) (
'
=
+
=
+
= =
Subyek
Nomor Aitem Belahan
X
1 2 3 4 5 6 7 8 9 10 11 12 1 2
A 1 1 2 2 1 0 1 1 2 2 2 2 9 8 17
B 0 0 2 1 0 0 2 2 1 2 0 1 5 6 11
C 0 0 2 2 0 0 1 0 2 2 0 0 5 4 9
D 2 2 2 2 1 0 0 2 2 2 1 0 8 8 16
E 2 2 2 2 1 2 2 2 1 1 0 0 8 9 17
F 0 0 2 2 2 2 1 1 1 1 2 1 8 7 15
G 1 0 1 1 2 2 0 1 0 0 0 0 4 4 8
H 0 0 0 0 1 1 1 1 1 0 0 0 3 2 5
I 2 2 2 2 2 2 2 1 2 2 2 2 12 11 23
J 1 1 1 1 1 1 1 0 0 0 0 0 4 3 7
Belahan 1 = Jumlah skor Nomor Aitem 1+3+5+7+9+11 (Gasal )
2 = Jumlah skor Nomor Aitem 2+4+6+8+10+12 (Genap)
Korelasi Belahan 1 dan 2 = r
12
= 0.957
Formula:
Reliabilitas PENDEKATAN KONSISTENSI INTERNAL: Rulon
Subyek
Nomor Aitem Belahan
d X
1 2 3 4 5 6 7 8 9 10 11 12 1 2
A 1 1 2 2 1 0 1 1 2 2 2 2 9 8 1 17
B 0 0 2 1 0 0 2 2 1 2 0 1 5 6 -1 11
C 0 0 2 2 0 0 1 0 2 2 0 0 5 4 1 9
D 2 2 2 2 1 0 0 2 2 2 1 0 8 8 0 16
E 2 2 2 2 1 2 2 2 1 1 0 0 8 9 -1 17
F 0 0 2 2 2 2 1 1 1 1 2 1 8 7 1 15
G 1 0 1 1 2 2 0 1 0 0 0 0 4 4 0 8
H 0 0 0 0 1 1 1 1 1 0 0 0 3 2 1 5
I 2 2 2 2 2 2 2 1 2 2 2 2 12 11 1 23
J 1 1 1 1 1 1 1 0 0 0 0 0 4 3 1 7
Varians --------- 0.711 32.178
978 0
178 32
711 0
1
s
s
1 r
2
x
2
d
xx
.
.
.
'
= = =
Formula:
Reliabilitas PENDEKATAN KONSISTENSI INTERNAL: Koefisien Alpha (o)
Subyek
Nomor Aitem Belahan
d X
1 2 3 4 5 6 7 8 9 10 11 12 1 2
A 1 1 2 2 1 0 1 1 2 2 2 2 9 8 1 17
B 0 0 2 1 0 0 2 2 1 2 0 1 5 6 -1 11
C 0 0 2 2 0 0 1 0 2 2 0 0 5 4 1 9
D 2 2 2 2 1 0 0 2 2 2 1 0 8 8 0 16
E 2 2 2 2 1 2 2 2 1 1 0 0 8 9 -1 17
F 0 0 2 2 2 2 1 1 1 1 2 1 8 7 1 15
G 1 0 1 1 2 2 0 1 0 0 0 0 4 4 0 8
H 0 0 0 0 1 1 1 1 1 0 0 0 3 2 1 5
I 2 2 2 2 2 2 2 1 2 2 2 2 12 11 1 23
J 1 1 1 1 1 1 1 0 0 0 0 0 4 3 1 7
Varians --------- 8.044 8.399 32.178
978 0
178 32
399 8 044 8
1 2
s
s s
1 2 r
2
x
2
2
2
1
xx
.
.
. .
'
=
(
+
=
(
+
= > o
Formula:
Reliabilitas PENDEKATAN KONSISTENSI INTERNAL: Koefisien Alpha (o)
Subyek
Nomor Aitem
1 2 3 X
1 2 3 4 5 6 7 8 9 10 11 12
A 1 1 2 2 1 0 1 1 2 2 2 2 6 5 6 17
B 0 0 2 1 0 0 2 2 1 2 0 1 5 2 4 11
C 0 0 2 2 0 0 1 0 2 2 0 0 5 0 4 9
D 2 2 2 2 1 0 0 2 2 2 1 0 6 6 4 16
E 2 2 2 2 1 2 2 2 1 1 0 0 7 5 5 17
F 0 0 2 2 2 2 1 1 1 1 2 1 4 5 6 15
G 1 0 1 1 2 2 0 1 0 0 0 0 2 3 3 8
H 0 0 0 0 1 1 1 1 1 0 0 0 1 2 2 5
I 2 2 2 2 2 2 2 1 2 2 2 2 8 7 8 23
J 1 1 1 1 1 1 1 0 0 0 0 0 3 2 2 7
Varians --------- 4.899 4.899 3.599 32.178
Belahan 1 = Jumlah Skor Nomor Aitem 1+4+7+10
Belahan 2 = Jumlah Skor Nomor Aitem 2+5+8+11
Belahan 3 = Jumlah Skor Nomor Aitem 3+6+9+12
875 0
178 32
599 3 899 4 899 4
1
1 3
3
s
s
1
1 k
k
2
x
j
2
j
.
.
. . .
=
(
+ +
|
.
|
\
|
=
(
(
(
|
.
|
\
|
= o
Formula:
Reliabilitas PENDEKATAN KONSISTENSI INTERNAL: Kuder-Richardson
Subyek
Nomor Aitem
X
1 2 3 4 5 6 7 8 9 10 11 12
A 1 1 1 1 1 1 1 1 1 1 1 1 12
B 1 1 1 1 1 1 1 1 1 1 1 0 11
C 1 1 1 1 1 1 1 1 1 1 0 0 10
D 1 1 1 1 1 1 1 1 1 0 0 0 9
E 1 1 1 1 1 1 1 1 0 0 0 0 8
F 1 1 1 1 1 1 0 1 0 0 0 0 7
G 1 1 1 1 1 0 0 1 1 1 0 0 8
H 1 1 0 0 1 1 0 0 0 0 0 0 4
I 1 1 0 0 0 0 0 0 1 0 0 0 3
J 0 0 1 1 0 0 0 0 0 0 0 0 2
P 0.9 0.9 0.8 0.8 0.8 0.7 0.5 0.7 0.6 0.4 0.2 0.1 Ep = 7.4
(1-p) 0.1 0.1 0.2 0.2 0.2 0.3 0.5 0.3 0.4 0.6 0.8 0.9
p(1-p) 0.09 0.09 0.16 0.16 0.16 0.21 0.25 0.21 0.24 0.24 0.16 0.09 Ep(1-p) = 2.06
824 0
599 11
33 0 617 0 12
1
1 12
12
s
p 1 p k
1
1 k
k
21 KR
2
x
.
.
) . )( . ( ) (
=
(
|
.
|
\
|
=
(
|
.
|
\
|
=
STUDI KASUS-1:Relationship Marketing Nasabah Bank X
Konstruk Penelitian Jenis Konstruk Dimesi Konstruk
Loyalitas Endogen
Minat menambah saldo tabungan (b1)
Minat membuka rekening tabungan di bank lain (b2)
Intensitas transaksi (b3)
Produk Eksogen
Kenyamanan ruang tunggu (c2)
Sistem layanan online (c3)
Kemudahan transaksi melalui bank lain (c4)
Internet Banking (c5)
Pelayanan transaksi secara langsung (c6)
Pelayanan transaksi melalui ATM ( c7)
Lokasi Eksogen
Jumlah ATM (d1)
Jumlah kantor cabang (d2)
Akses kantor cabang (d3)
Biaya Eksogen
Besarnya biaya transaksi (e1)
Besarnya biaya pembukaan rekening (e2)
Biaya administrasi (e3)
Retransaction Endogen
Keinginan melakukan transaksi kembali setelah melakukan
penilaian terhadap :
Atribut poduk (f1)
Atribut lokasi (f2)
Atribut biaya (f3)
Cross selling Endogen
Minat menguakan jasa lain (g1)
Jumlah produk yang digunakan selain tabungan (g2)
WOM Endogen
Keinginan melakukan WOM (h1)
Intensitas melakukan WOM (h2)
ANALISIS FAKTOR
Cor relation Matrix
a
1.000 .610 .658 .620 .536 .560
.610 1.000 .326 .369 .196 .261
.658 .326 1.000 .479 .430 .476
.620 .369 .479 1.000 .840 .788
.536 .196 .430 .840 1.000 .776
.560 .261 .476 .788 .776 1.000
.000 .000 .000 .000 .000
.000 .000 .000 .008 .001
.000 .000 .000 .000 .000
.000 .000 .000 .000 .000
.000 .008 .000 .000 .000
.000 .001 .000 .000 .000
b1
b2
b3
f 1
f 2
f 3
b1
b2
b3
f 1
f 2
f 3
Correlation
Sig. (1-tailed)
b1 b2 b3 f 1 f 2 f 3
Determinant = .018
a.
KMO and Bartlett's Test
.790
583.441
15
.000
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy.
Approx. Chi-Square
df
Sig.
Bartlett's Test of
Sphericity
Communalities
1.000 .839
1.000 .795
1.000 .559
1.000 .863
1.000 .884
1.000 .831
b1
b2
b3
f 1
f 2
f 3
Initial Extraction
Extraction Method: Principal Component Analysis.
Total Variance Explained
3.712 61.868 61.868 3.712 61.868 61.868 2.802 46.700 46.700
1.060 17.659 79.527 1.060 17.659 79.527 1.970 32.828 79.527
.623 10.381 89.909
.244 4.059 93.968
.223 3.722 97.690
.139 2.310 100.000
Component
1
2
3
4
5
6
Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
Extraction Method: Principal Component Analysis.
Component Matrix
a
.895 -.249
.848 -.333
.838 .371
.837 -.429
.708 .242
.537 .712
f 1
f 3
b1
f 2
b3
b2
1 2
Component
Extraction Method: Principal Component Analysis.
2 components extracted.
a.
Rotated Component Matrix
a
.929 .143
.883 .227
.871 .323
.018 .892
.462 .791
.432 .610
f 2
f 3
f 1
b2
b1
b3
1 2
Component
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax w ith Kaiser Normalization.
Rotation converged in 3 iterations.
a.
Reliabilitas: Aitem terhadap Skor Total
Cor relations
1 .610 .658 .912
.000 .000 .000
150 150 150 150
.610 1 .326 .778
.000 .000 .000
150 150 150 150
.658 .326 1 .797
.000 .000 .000
150 150 150 150
.912 .778 .797 1
.000 .000 .000
150 150 150 150
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
b1
b2
b3
sum_b
b1 b2 b3 sum_b
Reliabilitas: Cronbach Alpha (o)
Reliability Statistics
.773 3
Cronbach's
Alpha N of Items
Item-Total Statistics
7.41 5.035 .778 .492
8.32 6.313 .514 .794
8.43 6.140 .549 .757
b1
b2
b3
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
DAFTAR PUSTAKA
Allen, M.J. and Yen, W.M., 1979, Introduction to Measurement Theory, Monterey:
Books/Cole Publishing Company.
Azwar, S., 2004, Reliabilitas dan Validitas, Pustaka Pelajar, Yogyakarta.
Cronbach, L.J, 1951, Coefficient Alpha and The Internal Stucture of Test, Psychometrika,
16, 297-334.
Dillon, W.R. and M. Goldstein, 1978, Multivariate Analysis Methods and Application, John
Wiley & Sons, New York.
Hair, J. F. JR., Anderson, R.E., Tatham, R.L. and Black, W.C. 1998. Multivariate Data
Analysis, Fifth Edition, Prentice-Hall, International, Inc.
Johnson RA and Wichern DW. 1992. Applied Multivariate Statistical Analysis, Prentice
Hall, Englewood Chiffs, New Jersey.
Nasoetion, A.H., 1972, Statistika: Tongkat Pembimbing Ke Daerah Ketaktahuan, IPB,
Bogor.
Saefuddin, A., 2002, Pola Induksi Seorang Eksperimentalis, Program Pascasarjan IPB
dengan IPB Press, Bogor.
Sharma, S. 1996 . Applied Multivariate Techniques, John Wiley & Sons, Inc.