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Introduction of PR Functions of a PR department

Aims of Public Relations Online Public Relations

Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.

Public relations help in creating product awareness. A positive feedback in a newspaper or television channel helps in boosting the product sales. Public relations also help in creating a positive brand image for a company.

External public relations 1. Relation with media 2. Direct touch with consumers 3. Exhibitions & trade fairs 4. Seminars and conferences 5. Cultural programs 6. Cordial relations with govt officials

Internal Public Relations 1. Social Gathering 2. House organs 3. Annual sports & cultural prog 4. Radio,T.V, & public address system 5. Outings

Using the internet and digital technologies, such as podcasts and online videos to effectively communicate with client stakeholders and deliver the organization's key messages.

Online PR is all about C ommunity .flv

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