Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.
Public relations help in creating product awareness. A positive feedback in a newspaper or television channel helps in boosting the product sales. Public relations also help in creating a positive brand image for a company.
External public relations 1. Relation with media 2. Direct touch with consumers 3. Exhibitions & trade fairs 4. Seminars and conferences 5. Cultural programs 6. Cordial relations with govt officials
Internal Public Relations 1. Social Gathering 2. House organs 3. Annual sports & cultural prog 4. Radio,T.V, & public address system 5. Outings
Using the internet and digital technologies, such as podcasts and online videos to effectively communicate with client stakeholders and deliver the organization's key messages.